The first breastfeeding bench was placed in Kortrijk during World Breastfeeding Week. It was launched together with the #BreastPlaces map to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian people to support this. One bench to prove a point, that women can breastfeed their kid anywhere they want.
 

 

 
The campaign got the attention it truly deserved, and they’re undertaking future endeavours so that the most natural thing in the world will be looked at as the most natural thing in the world. The city of Brussels already followed their lead and rolled out the #BreastPlaces map and intends to place a few breastfeeding benches across town in 2022.

“It’s always been our belief that every mother, parent, and family should be able to choose how and where to feed their baby— without judgment or restriction. Likewise, parents should always have the freedom to be out and about without worries. By installing this purpose-built breastfeeding bench and launching the Breast Places website, we hope to truly support mothers of young children to breastfeed or pump in public— while fulfilling our core belief in the process.”
Tania Boler, founder of Elvie

Credits
Advertising Agency: WALKIE TALKIE, Gent, Belgium
Production Company: We Make You Happy
Campaign: Breastfeeding Bench
Tags: Integrated advertisement, Health, Personal Accessories, Public Interest, Women Empowerment Campaigns
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“Breasts aren’t very welcome. They’re censored,” the creatives said. “Even when teaching how to perform a BSE for the early detection of breast cancer. That’s where ‘manboobs4boobs’ comes in. A health-related campaign that requires men to partake in order to succeed.”

Share the video or make your own #ManBoobs4Boobs

Source: Adweek

Credits
Client: MACMA
Agency: David Buenos Aires
Executive Creative Directors: Joaquin Cubria / Ignacio Ferioli
Copywriter: Juan Peña
Art Director: Ricardo Casal
General Accounts’ Director: Emanuel Abeijon
Account Director: Lucila Castellani
Account Executive: Brenda Ranieri
Head of production: Brenda Morrison Fell
Agency’s Producer: Felipe Calvino
Production House: LANDIA
Executive Producer: Adrian D’Amario
Producer: Thomas Amoedo
Director of Photography: Nicolas Hardy
Sound Mix: PORTA Estudio
Music: Cluster
Editor: Ana Svarz
Clients: Irene Marcet / Isabel Geraige

Free The Nipple is a film, an equality movement, and a mission to empower women across the world. They stand against female oppression and censorship, both in the United States and around the globe. Today, in the USA it is effectively ILLEGAL for a woman to be topless, breastfeeding included, in 35 states. In less tolerant places like Louisiana, an exposed nipple can take a woman to jail for up to three years and cost $2,500 in fines. Even in New York City, which legalized public toplessness in 1992, the NYPD continues to arrest women. They’re working to change these inequalities through film, social media, and a grassroots campaign.

THE MOVEMENT

Free The Nipple has become a “real life” equality movement that’s sparked a national dialogue. Famous graffiti artists, groups of dedicated women, and influencers such as Miley Cyrus, Liv Tyler, and Lena Dunham have shown public support which garnered international press and created a viral #FreeTheNipple campaign. The issues they’re addressing are equal rights for men and women, a more balanced system of censorship, and legal rights for all women to breastfeed in public.

THE FACTS

Over 75 years ago it was illegal in all 50 states of America for men to be ‘Shirtless’ on a beach. A small dedicated group fought the puritanical status quo, the police and the courts. After several arrests and protests men finally won their basic human right to be ‘TOPLESS’ in public in 1936. Today there are 37 states in the USA that still arrest women for this same freedom, in some states that even includes breastfeeding.

Join The Movement

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