General public opinion on the split of Angelina Jolie and Brad Pitt may be negative but Norwegian Airline did not miss this chance to announce cheap flights to Los Angeles where the newly “single” Brad Pitt lives. The tagline said “Actor. LA. Newly Single. Seeks the likeminded partner with GSOH.” With this tagline, it announced a cheap flight from London to LA. It was already an indication towards Brad Pitt but did not say it directly. However, the second ad campaign had the tagline “Brad is single” and announced cheap flights from Oslo to LA. The marketing team of Norwegian Airline is being appreciated for its brilliance in using this opportunity to advertise themselves. It has been retweeted several times and its creativity has been appreciated by many. It is an excellent piece of creativity and marketing skills because it uses something that is already known in the market and creates a sensation.

Why does this advertisement stand out?

● It has added humor to a serious issue.
● It used something that was already the talk of the town and capitalized on it.
● It had good timing because the campaign was launched 3 days after Brangelina announced their split.
● It used a very short campaign tagline to give out a strong message.

This advertisement is a clear example that shows the importance of innovation in the advertising industry and it is very important to be vigilant about the happenings around in order to come up with great campaigns.