Braille – Campaigns of the World

Dot Incorporation – Dot Translate. The First Braille Translator Based on AI.

YWwV268TPqrxQUV5 — Sun, 23 Aug 2020 07:52:25 +0000

Dot Translate is the first braille translator based on AI. It can translate any digital text to braille on its own, at near-human accuracy. It’s being trained with millions of most accurate human translation samples/data to understand the context. Dot Translate is accessible through an intuitive web interface, Dot devices, and other digital braille devices. It can translate a wide range of formats and sources: type, pdf, HTML, and even voice. Through the bookmark feature, users can directly translate and format whole websites. Third-party services and products can integrate Dot Translate. But most importantly: While existing braille translation software costs up to $700, Dot Translate is free to use. This is important because due to the nature of Machine Learning and a feedback tool, usage increases the accuracy.

Credits
Advertising Agency: Serviceplan Group, Munich, Germany
Digital Design Studio: Moby Digg GmbH
Digital Development Studio: Hyperinteractive GmbH
Film Production: Paulus Co. Ltd
Junior Copywriter: Carolina Soto
Art Director: Eduardo Alvarez
Creative Producer: Saurabh Kakade
Creative Director: Lorenz Langgartner
Creative Director: Franz Röppischer
Chief Creative Officer: Alex Schill

Tags:
Germany, Education Electronics, Technology, Health Public, Interest, NGO, Dot Incorporation, Serviceplan, AI, Machine Learning, technology, Innovation

SBI Life Insurance: Thanks a Dot – A puzzle-based tactical tool that empowers women to fight Breast Cancer

YWwV268TPqrxQUV5 — Fri, 24 Jan 2020 06:22:49 +0000

The society that we live in becoming more and more inclusive with each passing day. Women are rising to positions of authority at a rate hitherto unseen. However, despite such positive changes, certain evils still face our world. Breast Cancer is undeniably one of them. An astounding study states that the mortality rate of Indian women suffering from Breast Cancer is double the rate in the west. This statistical divide is a consequence of the late detection of this disease in India. The lack of information concerning the self-detection of breast cancer is a big problem plaguing the country’s women. However, SBI Life Insurance and WATConsult recently came up with an initiative called Thanks a Dot that acted as a bright ray of sunshine for women all around the country.

In the promotional video for the initiative, the inner workings of the campaign were exhibited in their full glory. By combining the unique disciplines of Braille and Mammography, SBI Life Insurance created a puzzle-based tactical tool for the self-detection of Cancer. To make women aware of the existence of this tool, outreach workshops were conducted in rural as well as urban areas throughout India. Thanks a Dot also received support and acknowledgment from the Women’s Cancer Initiative of the Tata Memorial Hospital. The Vice-President of the hospital also starred in the promotional video of the campaign. Moreover, prominent names like Yuvraj Singh, Mary Kom, Brett Lee, and Dr. Ashok Chaudhary came in support of the initiative. The media coverage of the tool further expanded its impact.

We feel that this initiative will give plenty of Indian women a reason to thank the dot. Breast Cancer is a serious problem, and we laud SBI Life Insurance for stepping up in support of the autonomy and wellness of all women in the country.

Tags:
SBI Life Insurance, Thanks a Dot, Breast Cancer Awareness Month, Self Breast Examination, Innovation, Product Innovation, Women, India, Health, Braille, Mammography, Cancer, Technology, Awareness Initiative, WATConsult

Dot Mini: A life-changing device for the visually impaired

YWwV268TPqrxQUV5 — Sat, 23 Nov 2019 20:22:26 +0000

Dot Mini is potentially a small revolution for the 285 million blind and visually impaired people worldwide, who have extremely limited access to written knowledge. In 2016 Dot Incorporation partnered with Serviceplan to conceive Dot, the first Braille Smartwatch for blind and visually impaired people. Dot Braille Smartwatch won a host of international awards, and the Dot Mini was conceived in 2018. The motive is to change the lives of millions of blind and visually impaired people through an unbelievably innovative technology. The Dot Braille Smartwatch is one vehicle to do so, the Dot Mini is another one. And there are more to come.

Credits
Agency Network: Serviceplan
Holding Company: Serviceplan
Production Company: Paulus Co. Ltd
Advertiser Brand: Dot Incorporation
Entrant Company: SERVICEPLAN GERMANY / SERVICEPLAN KOREA
Design Company: cloudandco
Global Chief Creative Officer: Alexander Schill
CEO: Eric Ju Yoon Kim
CDO: Jae-Seong Joo
CDO: Ki Sung
Senior PR Marketing Manager: Ahrum Choi
Global Partnership Manager: Jimin Ryu
Creative Director / CCO: YeongKyu Yoo
Designer: KiHwan Joo
Designer: YoungWoo Choi
Graphic Designer: Nara Ok
Creative Innovation Director: Franz Roeppischer
Creative Innovation Director: Lorenz Langgartner
Art Director: Saurabh Kakade
Art Director: Pedro Gropo
Editor: Dennis Fritz
Editor: Hendrik Sommerfeld
Artist VFX & Animation: Robert Csakvari
CEO: Julie Kang
Copywriter: Yoon Seo
Art Director: Jihyun Seo
Senior Account Manager: Yujin Ko
Account Executive: Yerim Kim
Executive Creative Director: Bill Yom
Chief Content Director: Jongpil Yoon
Client Service Director: Stone Kang
Producer: Kyungsin Kim
Director: Dahoon Chung
DOP: Yongsang Cho
Production Assistant: Kwak Yechan
Cinematographer: Sungjun Bang
Cinematographer: Gunyoung Oh
Line Producer: Jungtaek Oh
Corporate Communications & Brand Manager: Susan Kim
International Account Director: Diane Schulz

Tags:
Cannes Lions, D&AD Impact, Clio, Serviceplan Group, Visually Impaired, Dot Mini, Technology, Braille, Smartwatch, Innovation, Dot Braille Smartwatch