‘Suede Gully’ is a promising step towards the same direction – to bridge the gap between the people and the street art form.

Debosmita Majumder, head – marketing, Puma (India), said, “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance. For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

Vishnu Srivatsav, creative head, DDB Mudra South, said, “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion. So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

This Article is related to:
Puma, HipHop, Rappers, Dancers, Street Artists, India, Culture, DDB Mudra, Suede Gully, Bollywood, India’s street culture, hip hop artist Divine, Mukti Mohan
voice of street, Incredible India, street art, Digital campaign, Brand Advertising, Brand film, Puma campaigns

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ANIMATION
RENDERING: Thomas Nautin, Fabien Julvecourt

CREATIVE AGENCY
CREATIVE DIRECTOR: Laura Visco, Emiliano Trierveiler
EXECUTIVE CREATIVE DIRECTOR: Carlo Cavallone
EXECUTIVE PRODUCER: Peter Montgomery
MANAGING DIRECTOR: Nic Owen
CREATIVE AGENCY: 72andSunny Amsterdam
STRATEGY DIRECTOR: Stephanie Feeney, Danny Feeney
BUSINESS MANAGER: Nickie Stevens
SENIOR BUSINESS MANAGER: Madelon Pol
HEAD OF PRODUCTION: Sanne Van Hattum
SENIOR DESIGNER: Mario Guay
STRATEGY: Paul Chauvin
DIRECTOR OF FILM PRODUCTION: Stephanie Oakley
HEAD OF DESIGN: Richard Harrington
BRAND DIRECTOR: (Group) Rob Conibear, Justin Martin

MUSIC AND SOUND
MUSIC SUPERVISION: Tammy Tinawi @ Big Sync
SOUND MIX: Sam Ashwell, Mark Hellaby

OFFLINE
EDIT COMPANY: Final Cut
EDITOR: Amanda James

POST PRODUCTION / VFX
3D: Hugo Jaulin, Steven Dupuis, Nicolas Sauval
COLOURIST: Simon Bourne @ Framestore
COMPOSITOR: Yann Aldabe
FLAME: Fred Brandon
MATTE PAINTING: Fred Brandon, Carl Edlund
MODELING: Thierry N’Guyen, François Rimasson
POST PRODUCTION HOUSE: Mathematic
PRODUCER: Guillaume Marien, Hélène Saint-Riquier, Mélodie Stevens
PRODUCTION COORDINATOR: Lucas Salton
VFX SUPERVISOR: Yann Aldab

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DIRECTOR: François Rousselet
DOP: Nicolas Loir
EXECUTIVE PRODUCER: Jules de Chateleux
LINE PRODUCER: Aurelie Bruneau
PRODUCTION COMPANY: DIVISION
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GENRE: DIALOGUE

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CREATIVE AGENCY: MullenLowe London
PRODUCTION COMPANY: Outsider
DIRECTOR: Peter King
CATEGORY: DAIRY , FOOD

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Innocence in Danger: Sex toys
Advertising Agency:glow, Berlin, Germany
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Compositing:Susann Albrecht
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Gerd von Podewils, Senior Vice President, Global Communication at HUGO BOSS, said, “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”

Nigel Vaz, Global Chief Strategy Officer and SVP Europe at SapientNitro, said: “The appointment of SapientNitro as HUGO BOSS’ digital agency is an important moment for both partners. What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand’s strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally.”

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Brand: whoisit?: We love women
Advertising Agency: Bart&Fink, Kiev, Ukraine
Creative Director: Oleg Tomin
Art Director: Peter Didenko
Copywriter: Irina Ilchenko
Photographers: Olga Goloverda, George Goloverda
Designer: Igor Kosyrev
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Director: Shiraz Bhattacharya
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Volkswagen drops its famous slogan “Das Auto”. Check out this ad to find out the new focus of the brand! The company will be launching its new ad campaign across countries soon.

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