Since its launch in 2015, STōK Cold Brew Coffee has taken the ready-to-drink (RTD) coffee market by storm, doubling in size over the last three years. Despite its rapid growth, the RTD coffee category still holds only 14% household penetration, with STōK accounting for 4% of HHP and gaining traction while competitors struggle. However, data revealed a gap in brand awareness and share of voice, leading STōK to embark on its first-ever national campaign—one designed to be bold, disruptive, and impossible to ignore.

The Strategy: A Disruptive, Culturally Relevant Campaign

To cut through the noise, STōK needed a campaign that didn’t just look like advertising—it had to entertain, engage, and spark conversations. Enter Wrexham AFC, a football team that captured global attention thanks to its Hollywood-backed revival. The club, the town, and its community provided the perfect platform for STōK to make an unexpected and high-impact move: sponsoring the naming rights to Wrexham Racecourse Ground, now known as the STōK Cae Ras.

This partnership aligned perfectly with STōK’s bold personality. Sponsoring a football stadium in a country where cold brew isn’t mainstream? That’s as audacious as it gets. To introduce the sponsorship in an unforgettable way, STōK leveraged Maximum Effort, the creative agency behind Wrexham AFC’s Hollywood narrative, to craft a campaign that blended humor, culture, and brand storytelling.

The Execution: A Viral, Digital-First Approach

STōK’s campaign kicked off with the Secret Replacement video, a 30-second ad that played on the cultural contrast of Wrexham’s tea-loving traditions versus America’s cold brew obsession. The hilarious, chairmen-led prank saw Wrexham AFC players unknowingly swapping their usual teatime for STōK Cold Brew—an instant conversation starter.

To maximize impact, STōK focused its marketing firepower on a digital-first, earned-media strategy. Instead of spreading efforts thin across multiple tactics, the brand flooded digital and social channels with the campaign, ensuring that consumers couldn’t miss it. The timing was also critical—May 25, 2023, a day when media coverage surrounding Wrexham AFC was at its peak.

Sustaining the Momentum

STōK didn’t stop after the initial buzz. The brand remained front and center throughout the Wrexham U.S.A. Invasion, where the team played against Premier League and MLS teams in the U.S. STōK further cemented its presence through partnerships with the Men in Blazers podcast and targeted content running alongside the Welcome to Wrexham documentary.

The campaign culminated in early 2024 with STōK’s first-ever Super Bowl ad, featuring Sir Anthony Hopkins as Wrex the Dragon, Wrexham’s beloved mascot. The 30-second cinematic spot positioned STōK as the energy behind Sir Anthony’s fiery performance and landed the brand on AdWeek’s list of the 13 Best Super Bowl Commercials—an incredible feat for a regional ad.

The Results: Record-Breaking Growth and Brand Awareness

STōK’s partnership with Wrexham AFC delivered phenomenal results:

• $5M in incremental sales and doubled household penetration within the first three months.
• Category-leading growth: +11% HHP, +26% dollar sales, and +17% volume sales, while competitors struggled.
• 14+ billion impressions across digital, social, and earned media.
• Unprecedented Instagram engagement: 92% of the annual follower growth target achieved in just one day, 826K+ impressions above benchmarks, and a 2794% increase in reach rate.
• 365 pieces of earned media coverage across major outlets like ESPN, Associated Press, People Magazine, Adweek, and The Athletic.
• 99% positive/neutral sentiment in earned media, reinforcing STōK’s status as a culturally relevant, buzzworthy brand.

A Bold Future for STōK Cold Brew

STōK Cold Brew’s partnership with Wrexham AFC proved that thinking outside the box and tapping into cultural moments can yield massive brand growth. By combining humor, entertainment, and a truly unexpected sponsorship, STōK not only increased brand awareness but also redefined what it means to market cold brew coffee in today’s digital-first world.

As STōK continues its momentum, one thing is clear: this brand has no chill when it comes to making bold moves.

To combat Miami’s frequent extreme heat waves, Coors Light debuted “Chillboards,” a new experiential eco-and social-conscious campaign.

An innovative activation was developed by a team to revolutionize the out-of-home advertising experience. Using a specially designed white paint that reflects 85% of sunlight, Chillboards were created, covering an area equivalent to 160 typical billboards. The main objective was to raise awareness of a global issue while also providing relief to an overheated community in Miami, Florida.

To ensure the message was disseminated to a wider audience, a custom dynamic typeface was crafted that could adapt to each rooftop, covering 96% of the targeted area. The entire process was captured on film and shared online, allowing viewers to experience the campaign’s impact, even if they were unable to witness it in person.

Credits
Advertising Agency: DDB Chicago, Nord DDB Denmark, Adam&EveDDB

Tags: Out-of-home advertising, Chillboards, Global awareness, White paint technology, Dynamic typeface, Miami, Florida, Innovative advertising, Sustainable advertising, Environmental awareness, Brand awareness

This new version was played on the journalist Frida Guerrera’s social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like.

Credits
Brand: Voces de la Ausencia
Campaign: Missing Voices
Agency: Archer Troy México
VP Creative: Miguel Arciniega, Abraham Quintana
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director: José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography: Adriana Farias.

The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum.

All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website.

Credits
Advertising Agency: Havas, Istanbul, Turkey
Chief Creative Officer: Ergin Binyıldız
Creative Director: Yavuzhan Gel
Art Directors: Serhan Koçak, Sezgin Bulut
Copywriter: Anıl Süleyman Çınar
Client Services Director: Berk Yılmaz
Client Services Team: Hare Lilya Ganiç, İrem Pusal
Agency Producers: Sıla Salgın, Gözde Bilir
Photography & Retouch: P Blok
Photographer: Barış Önder Güler
Product Producer: Uğur Vanlı / Medyabank
Glassmaker: Musa Teke, Safir Cam
Glass Mold: Mehmet Öztürk, Özay Cam
Glass Print: Halit Samsa, Nurcan Baskı
Marketing Director: Tarık Bayar
Senior Brand Managers: Cem Oğuzcan, Harun Çeliksoy
Senior Assistant Brand Manager: Buse Leblebici

Tags:
Direct marketing, Turkey, Finish, Havas, World Water Day campaigns, Best water day ads, World Water Day, Uludag Economy Summit, Inspiring Short Films, Best Online marketing strategies, best marketing ads, Digital, Brand awareness, Best awareness campaigns, Glasses of Drought

To commemorate SBI Life’s numerous achievements last year, WATConsult, India’s leading and most awarded digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality.

The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.

Credits:
Brand:
SBI Life Insurance Co. Ltd
Advert title: SBI Life #NewYear2018 #CelebrateLife
Media: Digital
Advertising Agency: WATConsult Media Pvt Ltd, Mumbai, India

Credits:
Agency: WAT Consult Media Pvt Ltd
Concept and Scripting: Arunesh Kripal and Yash Danak
Director: Arunesh Kripal
Producer: Manu Bhadane
Executive Producer: Apurva Mehta
Story Board: Arunesh Kripal
Editor: Madhukar Pawar
Assistant Editor: Wayne Fernandes
Music Production: Arre Media
Designer: Sumit Bansode

CS Team:
AVP – Operations – Manika Juneja
Sr. Account Manager – Aakash Chatterjee
Account Manager – Kunal Luhar
Account Lead – Nimisha Solanki
Digital Media Executive – Rashi Agrawal and Shruti Banda

This Ad campaign is related to:
SBI Life Insurance, WAT Consult, Digital Video, Campaign, Brand Awareness, achievements of 2017, insurance, Digital Agency, Social media agency, SBI Life

A retired government employee took a flight for the first time in his life. The reason will melt your heart. The great Indian middle class is taking charge and rewriting the rules of their destiny. #AajLikhengeKal

The video related to:
Brand Film, Zee Entertainment Enterprises, Mahasangams, Aaj Likhenge Kal, TVC Campaign, Brand Identity, Indian middle class, Digital Video, Digital Campaign, Brand Awareness, Zee tv ads