If there is any brand that has successfully talked about sex without objectifying women, it has to be Durex

This article is about:
Durex ads 2021, Durex Ads, Creative Ads, Durex India, Durex Condoms, Print Adverts, Creative Advertisement, Children’s Day Ads, Fathers Day campaign, Social Media Marketing, Brand Marketing, Digital Marketing

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“Aur main aasmaan ki oonchayion mein….!”???? . We absolutely loved this guy's guts! After all, isn't part of travelling, facing what we fear? . Go on and tick #paragliding off your bucket list, just like him. Get the #YOLO spirit back and take up new adventures wherever you go! We promise it'll be worth it!???? . . . . . #zostel #hostel #Himachal #mountainsarecalling #himalayasin #himalaya @hostelworld #meettheworld #liveitnow #roadtrip #travel #backpacking #backpacker #weekend #trip #himachalpradesh #himachaltourism #travellers #travellife #travelers #himachalgram #indiagram

A post shared by Zostel (@zostel) on Aug 28, 2019 at 5:57am PDT

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Menu so delightful, it will keep you 'down to earth'! ????⠀ .⠀ .⠀ .⠀ #BasLandKaraDe #paraglidingmemes #thursdaythoughts #thursdayfeels #lovefood #foodies #enjoy #delicious #orderonline #orderfoodonline #orderonlinefood #dinnergoals #nomnom #foodies #lovefood #yumalert #enjoy #thursdaymotivation #Trendingmemes #Trendingmeme #Trending #momentmarketing

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Bhai 100-200 zyada lele Bhai… . . . . . . . . . @greyalphabet @thefakeadco @ad.parody @madovermarketing_mom @typewrider . . . . #baslandkarade #baslandkaradebhai #paragliding #fun #memes viralmemes #comedy #meme #dankmemes #indianmeme #viagra #sex #sexuality #helloideas #marketing #brand #branding #funny #marketing #marketingdigital

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Iss Paraglider ne hume dialogues diye, Lekin @mirchi_rjvidit ne hume di wo situations ; Jo hai satya Vachan hai. . . #paraglider #paraglidingvideo #funnyparagliding #bhailandkarade #500jyadalele #landkaradebhai #landkarade #baslandkarade #baslandkaradebhai

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Not everything one likes, one can stomach… like #BasLandKaraDe while #ParaglidingInManali for instance, but #RelianceMall is fun for all, after all its #HappyPlaceHappierYou.

A post shared by Reliance Mall (@reliancemall) on Aug 30, 2019 at 12:39am PDT

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Risk utha, par himmat ke saath. #BasLandKaraDe #meme #Paragliding #paraglidingmemes #paraglidingmanali #manali

A post shared by Mountain Dew India (@mountaindewin) on Aug 28, 2019 at 7:07am PDT

Tags:
#paragliding #memes #paraglidingmemes #baslandkarade #himachal #manali #adventure #nature #mountains #tourist #darrkaagejeethai #paraglider #parachute #travel #flying #extremesports #viral #trending #socialmedia #viralvideos #dothedew, Moment Marketing, Brand Memes, Vipin Sahu, Brand Marketing, Topical Spot, Print Ads

It is a journey that can get quite lonely at times, and requires an indomitable spirit hardened enough to chase the possibility of an idea coming to life despite an array of challenges. The most obvious challenge that almost all entrepreneurs face is a lack of finances in the early stages. The little money that small-businesses begin with is barely enough to cover the start-up’s operational costs.

Entrepreneurship isn’t just about chasing Lamborghinis and retiring in your 30s. It is about making the world a better place by creating viable solutions for complex problems. Given the lack of financial resources, start-ups need to get creative in their marketing endeavours.

Compensate for the lack of money with an abundance of consistency on social media

Start-ups don’t usually have dedicated budgets to spend on several marketing channels. However, advertising on social media platforms requires creativity and consistency more than financial affluence. A single Instagram post can be broken down into individual building blocks. The picture and the caption should not be treated like two separate entities. They must be created in tandem with each other — in a way that compliments the brand’s identity and captures its voice in textual as well as visual mediums. Along the same lines, there are certain intricacies to marketing on social media platforms that startup owners need to understand. If you don’t have the money to hire a dedicated marketing staff, you need to educate yourself about how different platforms work. Once you strike a balance between quality and consistency, you can sit back and watch the conversions happen. Furthermore, look into partnering with other influencers and influencer marketing if your company’s resources permit you to do so.

Create a Blog

In a world where new technologies like AI and AG are set to transform digital marketing, blogging is still a viable marketing tool. B2B marketers have been able to generate 67% more leads by using blogs as a marketing tool compared to advertising strategies that don’t use blogs. Another study indicates that marketers who prioritize blogging over other forms of content marketing have a 13 times higher chance of getting ideal ROI compared to those who do not prioritize blogging. Yet again, blogging is a marketing practice that requires time and effort over money and other resources. Along with working on your own blog, you can also take out time to guest blog on popular websites in your niche.

Connect with digital marketing expert

Given the rise in consumption online content, especially videos, many digital experts share latest tips and tricks that can be easily embraced by you. They also take a few questions during live videos. Not only this some digital experts work with you as your mentor to guide on various problems you wish to address in online marketing, social media campaigns and more. This does not necessarily involve monetary terms but a service in exchange of a service is a thing in trend now. So, find a digital marketing guru who you can trust and talk your way out!

Build a Community by Straightening out your brand’s message

As a business, you’re likely to communicate with customers across several channels, both online and offline. You’re likely to run into potential customers at business events. You can be reached out via email, or other contact options detailed on your website’s contact page. You can have hundreds of messages from your loyal customer base on social media platforms. The first and foremost step to building a community for your business is figuring out what it stands for. Have a clear idea of what your business end goal is, and what its target audience is. After that, create an elevator pitch that you can broadcast over online as well as offline channels as and when required. Concise and consistent brand identity will lead to the creation of a community that will last the test of time

Create Videos

Anyone with a modern smartphone or tablet can create a video and upload it to YouTube. So why not harness the power of the technology you have in your pocket? Product demos, behind the scenes tours and how to work brilliantly and other exciting videos are very popular online. You can too publish them to a ready-made audience on YouTube at – you guessed it – zero cost!

Conclusion

Marketing your product or service without sufficient financial resources is a difficult task, but not an impossible one. It would have been a pipe dream a decade ago, but in today’s digital age, it is a possibility as real as the oxygen we breathe. At the end of the day, none of the above ways will necessarily open the flood gates when it comes to new clients. Have realistic expectations as you invest energy, effort and time into building the marketing foundation for your start-up. First, it will provide your team with valuable leads that can help to initial growth. Second, it will prevent you from losing the interest of potential customers, who could be turned off by sloppy or unprofessional marketing messages. Finally, when you can afford a full-time marketing/PR professional, that person can truly focus on bringing your company to the next level. They won’t waste time and money ripping apart and rebuilding what could have been executed correctly in the first place. Entrepreneurship is all about working around constraints, and a sparse marketing budget is nothing but a constraint that needs to be tackled.

Tags:
Social Media Campaigns, Digital Campaigns, Creative Ads, Creative Video, PR, Digital Marketing, Technology, Advertising Strategies, B2B marketers, Influencer marketing, Brand Marketing, Product marketing, Online Campaigns

Let’s suppose that you enter a book store and head towards the fantasy section on a whim. Let’s also assume that you’ve decided to be adventurous, and will pick a writer that you do not know of beforehand. Now that you’ve taken your previously gained literary experience out of the equation, you are left at the mercy of your instincts. Here’s where the power of book covers comes into place. When you’re shuffling through a stack of books you know nothing about, you’re bound to pick one with a cover that looks interesting to you. Now, apply the lesson learned in this fictional experience to the almost inexhaustible list of products in the market. Apply this anecdotal knowledge to the vastness of the retail world composed of department stores, mass merchandisers, department stores, factory outlets, supermarkets, and e-commerce portals. When you allow yourself to travel this train-of-thought, you’ll bump into the idea of package design. In a world flooded with choices, brands undertake every measure possible to establish unique identities for their products. In the same world, package design is one of the manifestations of a brand’s identity. It is the integration of complex design elements with parts of a basic framework. In clearer words, a brand can say a lot about its message to its customers by tweaking basic design elements like structure, form, typography, aesthetics, colors, and more. A professional packaging design agency plays an important role in streamlining the design elements and brand messaging. The agency enables seamless communication between the consumer and the brand via beautiful combination of various elements on product packaging.

Diversity in packaging design — You can run into two different packaging designs for the same product depending on the region you buy it in. There’s a reason for that.

We live in a world where no two cultures are the same. The hopes and dreams of a typical teenager living in China are completely dissimilar to the aspirations of a typical adolescent living in Syria. We’re divided into 7 continents, which are further divided into countries, which are further divided into states, which are further divided into cities and villages. Moreover, the markets for different products are also different. Thereby, brands need to worry about multiple considerations while developing a product’s packaging design.

For instance, the packaging design for toys is often composed of bright colors and punchy details. However, the packaging for a Scottish whiskey will have distinct design cues pertaining to its geographical heritage. Furthermore, bottles of alcohol beverages innovate more with packaging shapes than with colors. Based on the region a product is being marketed in, the typography on its packaging design can reflect certain design cues adopted after examination of demographics and other research data. Simply put, product packaging doesn’t depend only on the brand’s identity, it can also vary with other variables. After all, it makes sense to tweak packaging design for a product depending on the geographical placement, cultural dispositions, and the desires of its target audience.

Effective Packaging Design is directly proportional to good business — 76% of consumer decisions are made in-store, and product packaging acts as the first point of contact in consumer-product interactions. The math makes sense, doesn’t it?

If done right, packaging design can drive a product’s sales figures through the roof. There are multiple reasons for this outcome. For starters, with the packaging design being a manifestation of a brand’s identity, it becomes part of the complete product experience. Starbuck’s marketing model is enough proof that selling an experience works better than selling just a product. Sturdy packaging ensures that the product does not face an untimely death while it is being shipped to retail outlets. Furthermore, packaging design also enhances a product’s recall value, in turn creating recurring customers.

Why hire a packaging design agency?

The most obvious reason to hire an agency to take care of your product’s packaging design needs is to have access to the agency’s researchers. The packaging design created by a competent agency will not only weigh in on the skillsets of professional packaging designers but will also provide you a logical basis as to why their design will boost your business. Hiring a professional design agency also comes with a fair dose of credibility that other outsourcing avenues might lack. At the end of the day, effective packaging design will pay for itself. Therefore, hiring a trustworthy design agency to do the heavy lifting makes total sense!

Author: Megha Malik, co-founder, DesignerPeople

Tags:
DesignerPeople, Packaging Design, Product packaging, Branding, Packaging designers, Print advertising, Packaging design agency, Sales Marketing, Brand Marketing, Sales Strategy, Marketing Strategy, Creative Packaging, Latest Marketing News, Advertising Agency News, Brand News

But why a beauty rice bottle? You might be wondering. Well, as per our research, we have an interesting fact to share with you all. Rice is not just a healthy food material but is also a traditional beauty aid of Chinese people in the form of rice water. And the inspiration behind the creation of the beauty rice bottle is that using this bottle one can create premium organic rice water and apply it over skin to make it more beautiful. Many Asian women apply rice water to get flawless and glowing skin. Secret revealed!

Zhong He Feng Jing – Beauty Rice Bottle

Another inspiration, we believe, behind the creation of the beauty rice bottle is the fact that even if people in the hindsight want to switch to premium organic rice from the normal grains they don’t see the difference between the two. Why should I pay a premium to switch to organic, what’s the difference between a normal rice grain and a premium rice grain? Zhong He Feng Jing and Beijing Dentsu seem to have the answer by making people perceive the difference through the beauty rice bottle.

Now, with this beauty rice bottle, one can create and apply the premium rice water using Zhong He Feng Jing’s organic premium rice for an unblemished skin as well as relish a healthy meal. Making it easy for one to look good and feel good.

Credits:
Brand: Zhong He Feng Jing
Product: Organic rice
Agency: Beijing Dentsu
Campaign: Beauty Rice Bottle
Chief creative officer: Kazuki Tsuburaku
Executive creative director: KC Aui
Creative director: Hoshino Manabu
Copywriter: Andrew Shee, Meng Qian
Art director: Loo SweeMei, Eric Pang, Moran Kal
Account director: Li Zheng
Strategic planning director: Kenjiro Sese
Project director: Rony Chan
PR company: Vector Inc
Film production company: DNA China
Film director: Taiki Soma
Executive producer: Taiki Soma, Chow Xin Yi
Sound production company: Ghetto-Blaster Audio House

Tags:
Zhong He Feng Jing, organic rice, Beauty Rice Bottle, Food, DNA China, Dentsu, Product Advertising, Brand Marketing

This step towards rebranding may come as a shock to many customers, but Dunkin’s research suggests many refer to the donut giant as ‘Dunkin’ as a nickname of sorts. However, not everything about the company is changing. Despite the change in name, Dunkin’ is keeping its original typography and color scheme.

We think this is the natural progression for Dunkin’s branding – a way to recognize the customer’s affectionate nickname and at the same time, paying homage to their brand identity.

This Article is about:
Dunkin Donuts, Print advertising, Creative Print Ads, Brand marketing, Dunkin Logo

The first edition evoked the artistic expression of grief with over 250 people who poured their hearts out and shared their stories. While only 150 invites were sent out, over 340 people arrived at G5a Foundation For Contemporary Culture. The second edition, held at British Council Delhi, saw over 450 people joining, in-spite the pouring rain, to share the stories of their loved ones lost. This overwhelming response created a supportive and positive environment for all those who were grieving the people they had lost. The Memory Project was a safe space for personal healing celebrating people’s unique ways of grieving and gives them an outlet to express their sorrow.

This year, HDFC Life embarked upon the second edition of The Memory Project, emphasizing on the integral values our lost loved ones have left behind.

The aim is to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences.

Divya Dutta, Neville Shah, Prabhdeep Singh, Aarifah Rebello and Ankita Chawla are the influencers that took the Memory Project to the next level. Each of them has a rather unique way of telling their story. Whether it is rap or poetry, writing a book or singing a song; each one had their own expression of grief.

Divya Dutta
A well-known actress and the author of ‘Me & Ma’, Divya Dutta explains how her mother’s unconditional love lives on in her memories.

Ankita Chawla
An intricate weaver of words, talks to her father on the things they’ve missed out on because of his untimely departure.

Aarifah Rebello
With the ability to win over crowds with her heartfelt tunes, Aarifah speaks to her lost love and the inspiration he left with her.

Neville Shah
Known for his scathing yet honest opinions in his comedy, tells his late mother everything he wanted to.

Prabhdeep Singh
Recognized as one of the best rappers in the underground scene, Prabhdeep Singh speaks to his friend Abu on how their streets have transformed because of their work.

Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai said, “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.”

Subrat Mohanty, Chief Operating Officer, HDFC Life commented,” The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what’s celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation around loss of a loved one so as to offer ourselves as a support structure.”

Varsha Patra, CEO & Co-founder, Homegrown added, “The Memory Project gave us a chance to create a space, a community for people to come together and share stories of loss; share memories and nostalgia. Some of them expressed themselves through beautiful narratives and mediums like dance, poetry, visual art and song. It gave us a chance to celebrate all of this. It was a collective exploration of grief, kindness and caring, and how each one of us experiences it differently. We’d never seen anything like this before. We got to curate something very special, and it’s very close to all our hearts.”

Have fond memories of a lost loved one that you would like to tell?
Share your memories

This Digital Campaign is about:
HDFC Life, The Memory Project, Dentsu Webchutney, Digital agency, Dentsu Aegis Network, Digital Film, Brand Marketing, British Council Delhi

Nicorette is a brand that has its reach in many places across the globe. The products manufactured by Nicorette are based on Nicotine Replacement Therapy. They help smoking addicts get rid of their abnormally high dependency on cigarettes. In a recent augmented reality-based campaign in London, Nicorette partnered with a slacklining instructor named David. David himself used to be someone plagued by smoking and had quit his habit in 2016. The campaign called ‘Augmented Reality – Nicorette’ was executed at the Kings Cross station in London.

The brains behind the design of the campaign come from 3rockAR. The company designs AR based campaigns for different clients. As detailed in the promo, Nicorette gave commuters at the King Cross station a chance to experience the thrill of being like David. By the virtue of augmented reality, the commuters were given a glimpse of what it feels like to perform slacklining.

We feel that Nicorette made judicious use of the technological advancement at hand. The brand not only made a name for itself but passed on the following thought-provoking message: What would you start if you quit smoking for good?

Coca-Cola Augmented Reality Stockholm Mall of Scandinavia 2018

Coca-Cola is a brand that needs no introduction. Ever since 1886, the brand has sold carbonated beverages in different parts of the world. The 132-year-old origin of the brand traces back to the United States, but the brand’s geographical reach has expanded exponentially over the years. In a recent campaign held at the Mall of Scandinavia, the brand made use of Augmented Reality. The campaign was targeted at inculcating the habit of recycling used coke cans.

As portrayed in the promo designed by 3rockAR, coca-cola cans and bottles came to life and allowed the bystanders at the mall to dispose them with their hand gestures. The message displayed at the end of the campaign was to keep it going and recycle.

We feel that it was about time that a brand as big as coca-cola made use of Augmented Reality in one of their campaigns. The call-for-action at the end makes the whole initiative even more worthwhile.

Brioche Pasquier Augmented Reality London 2017

Brioche Pasquier is a famous agri-foods brand based in France. Some of the types of bread manufactured by Brioche Pasquier are popular across the globe. Recently, in a campaign executed at the Kings Cross station in London, the brand spread the message of fitness in an innovative way. The Brioche Pasquier Augmented Reality campaign in London encouraged the commuters at the station to get in shape by performing some basic exercises.

As displayed in the promo designed by 3RockAR, a Brioche Pasquier bread came to life and acted as the exercise instructor for the bystanders at the station. This augmented reality-based campaign spread the message of fitness while being as goofy as possible. At times, commuters were even told to dab to the instructions of the virtual packet of Brioche Pasquier bread.

We believe that in this era of technology, the advertising agency is looking at a very bright future. The fact that some well-known brands are already tapping the vast potential of augmented reality is pretty exciting!

Kellogg’s Augmented Reality Island Adventure by Blippar

Kellogg’s is a food manufacturing brand based in the United States. It is best known across the globe for its breakfast cereals. In a recent campaign, Kellogg’s turned its cereal packagings into adventure islands. Blippar, a London-based technology company that specializes in augmented reality acted as the brain behind the interactive Kellogg’s cereal boxes.

The promo video for the campaign showcases different interactive games designed by Blippar. All the games not only act as sources of fun but also instill educational learning in children. The whole ideology behind the campaign was to enable kids to learn things using Augmented Reality and to give them the needed push to go back to school. The interactive campaign has been pushed out for over 16 million boxes of different Kellogg’s breakfast cereals.

We feel that Kellogg’s has picked up an interesting subject as the basis of this campaign. The added flare of augmented reality takes the execution of the idea another notch!

Bareburger + Kabaq – Snapchat marketing campaign

Ever since its foundation in 2009, Bareburger has been a food chain that primarily manufactures burgers. However, unlike other food chains, Bareburger takes an organic approach to all its products. In a recent augmented reality-based campaign, Bareburger has declared its active attempt to replace paper menus altogether.

As displayed in the promo, Bareburger gives users the power to open Snapchat and view real images of food items using augmented reality. KabaQ 3D Food is responsible for the development of the Snapchat based 3D menu-display. In the beginning phase, the campaign is restricted to 4 burger types. However, advancements can certainly be expected in the future.

We think that augmented reality can drastically change the restaurant dining scenario in the near future. Bareburger’s attempt to replace paper menus with 3-D food displays is just the beginning!

This Articles is about:
Augmented reality, Bareburger, Snapchat marketing campaign, KabaQ, Snapchat, Kellogg’s, Blippar, Technology, Brioche Pasquier, Augmented Reality campaign, AR, Coca-Cola, Fitness, Nicorette, London, Digital Campaign, Best AR campaigns, Brand Marketing

The promo was created by FCB Lisbon for the National Paralympic Committee of Portugal. It showcased a 28-year old Paralympic runner in one of his practice sessions. The campaign encouraged the general public to express their support for Paralympic athletes by standing by their side instead of pitying them.

Train With Me #NoPity2016 from Campaigns of the World on Vimeo.

The Most Difficult Sport #NoPity2016 from Campaigns of the World on Vimeo.

Stronger Than Fiber #NoPity2016 from Campaigns of the World on Vimeo.

We feel that the digital promo was mesmerizing because of its intimate design. Kudos to the art director for capturing the essence of being a Paralympic runner in such an intricate manner!

Credits
Agency: FCB Lisbon
Creative Director: Edson Athayde, Luis Silva Dias
Art Director: Ian Guimaraes
Copywriter: Victor Afonso
Additional Credits: Film Company: Bro
Director: Mario Patrocinio
Account Executive: Sonia Goncalves

This Ad is about:
Athletes, Portugal, Digital campaign, Rio Summer Paralympics, Brand marketing, Advertising, 3D sound, FCB Lisbon

2017 is wasted. People have created new to-do lists – get fit, try/buy something new, get a new job or dream.

We know how to fulfil a new dreams with old, unnecessary stuff. You need to sell it on Avito – Russia’s #1 classified advertisements website.

About Avito
Avito.ru is a Russian classified advertisements website with sections devoted to general good for sale, jobs, real estate, personals, cars for sale, and services.

Download App

Android
App Store

Credits
Advertised brand: Avito
Advert title(s): Unnecessary stuff, new dreams
Media (see available options below): tv, internet video
Advertising Agency: FCB Almaty, Kazakhstan
Creative Director: Konstantin Sobol
Creative Grouphead: Ruslan Suleimanov
Art Director: Sergey Alexanin
Copywriter: Dauren Shubayev
Account Manager: Kanat Baimuratov
Production Company: CUBA Studio
Service Production: AnyKey
Post Production: Alien Hand
Published: January, 2018

This Campaigns is related to:
Avito, classified advertisements, Digital campaign, FCB Almaty, Kazakhstan, Moscow, Russia, Digital marketing, Brand marketing, CUBA Studio

The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.

Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.

Credits:
Advertised Brand: Lotus Herbals Pvt Ltd.
Advert title: #SparkleEveryday with #LotusMakeUp
Advertising Agency: WAT Consult Media Pvt Ltd, Delhi, India

Agency – 

Concept and Scripting: Surbhi Arora, Megha Marwah and Mridu Sharma
Director: Heren Nasta
Producer: Manu Bhadane
Executive Producer: Aayush Dua
DOP: Sudip Sengupta
Art Director: Kristel Dias
Wardrobe Stylist: Ayushi Bhardwaj
Hair & Makeup: Tarsha Khorana
1st AD:Vishal Mundra
2nd AD-Abhishek Mishra
Production Asst : Ayub khan
Casting Director: Navrattan Mehta
Camera Assitant : Romit Pillai
Story Board: Abhijt Soman
Focus Puller: Sharad Wagh
Gaffer: Munna (A1Lights)
Head Spot :Asif khan
Actors : Hira Ashar, Mansi Shah, Apeksha Portal
Offline Editor: Akshay Mehta
Colorist: Michele Ricosa( Prime Focus)
Online Editor : Shailendra( Prime Focus)
VO Artists : Archita Trisal & Megha Marwah
Music and Sound : Sachin ‘Rabbitsackc’ Chandla
Sound Engineer: Percy Lima
Sound Studio: Mothership Productions

CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Zoya Ruth Shakeel
Account Lead – Nitika Saini
Sr. Digital Media Executive – Aditi Chauhan

This Article is related to:
Digital campaign, Lotus Herbals, Make up tips, stereotypes, Lotus Make-Up, Make up kits, WATConsult, Digital film, brand marketing, Lotus Ads, women stereotypes, Gender Identity, indian woman stereotype

Watch as British Airways along with the Indian community in the UK prepare for the grand Diwali festivities this year while London gets decked up in festival colours. So, pack your bags and leave the rest of the preparations to British Airways.

British Airways is getting ready to welcome you to the UK this Diwali so that you can celebrate your favourite festival at home, away from home. On behalf of British Airways, we wish all our customers a very happy and prosperous Diwali.

Best Diwali advertising campaigns that brought traditions and people together

This video is related to:
British Airways, campaigns, best festival ads, best Diwali ads, Diwali 2017 ads. Happy Diwali ads, digital marketing, Airline ads, Aircraft, Cabin Crew, Metro, London, UK, US, Travelers, Festival of lights, Advertising campaign, brand marketing

The video features a couple in an everyday situation but with a twist. The husband is the one who panics and the wife is the calm one, is confident and is in control. The slight conflicting emotions last only for a while as the woman is able to reassure her husband, showcasing a bond between the two and a promise of being in it together for each other.

i-pill Daily is an oral contraceptive pill for women, who want to delay their pregnancy or space their next child. The subject of unplanned pregnancy or the worry of the same is always a burden that women have to bear. However, with the help of i-pill Daily oral contraception pills, they are self-assured hence at ease and prepared.

Brand Credits
Production House & Agency – WATConsult
Vice President – Operations – Sahil Shah
AVP – Operations – Manika Juneja
AVP – Strategy & Account Planning – Sabiha Khan
AVP – Video – Manu Bhadane
Group Head – Video – Heren Nasta
Lead Account Manager – Disha Mehra
Account Manager – Mahafreen Mistry
Digital Marketing Executive – Khyati Patel
Script Writer – Sahil Siddiqui
Strategy – Milind Gonsalves
Creative Designer – Dipika Nalawade
Video Editor – Vishal Barve
Graphics – Madhukar Pawar
Senior Media Manager – Vihang Bamane

You can also Watch:

All About Birth Control Methods

How To Stop Pregnancy By Safe Methods

The Video Related to:
World Contraception Day, How To Stop Pregnancy By Safe Methods,
i-pill, World Contraception Day, Unwanted Pregnancy, stop pregnancy, parenthood, campaign, #TogetherInEveryDecision, unplanned pregnancy, oral contraception pills, contraceptive pill for women, WATConsult, Advertising Campaign, Best marketing campaign, brand marketing, regular contraceptive pills, prevent pregnancy, morning-after pills

Behind the scenes

CREDITS
Client: EdgeProp Singapore
CEO: Bernard Tong
Brand Marketing Lead: Cheok Li Peng
Digital Marketing Manager: Leonard Ng
Designers: Dora Augustin, Lemer Kim
Agency: Bonsey Jaden
Regional ECD: Adam Chan
Creative Group Head: Alicia Hew
Head of Art: Siok Yee
CEO: Daniel Posavac
Managing Director: Nic Robertson
Head of Strategy: Taryn Mook
Senior Strategic Planner: Irene Wikanta
Account Manager: Peter Solomon
Production House: Directors Think Tank
Film Director: Rajay Singh, Sling Ng
Exec. Producer: Heng Tek Nam
DOP: Lee Wing Lok
Line Producer: De Shen Ssj Shuying
Production Manager: RK Subash Krishnamurthy
Art Director: Anthony Chan
Wardrobe: Darren Siew
Makeup: Monica Gill
Editor: Affandi Jamaludin
Post Production: VHQ KL
Audio: Fuse Adventures in Audio

The article related to:
EdgeProp, Singapore, campaign, Bonsey Jaden, Under One Roof, Ad campaign, Fuse Adventures in Audio, Brand Marketing, RK Subash Krishnamurthy, Monica Gill, home search, Real estate ads, real estate campaigns, best campaign, marketing campaign, Real Estate Marketing Ideas, Social Media Campaign Ideas, Digital campaigns, advertising campaign, Creative real estate campaign

One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.

This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.

The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.

Campaign credits:

Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.

Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art

Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor

Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive

Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai

Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru

Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni

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