Released on its digital and social media platforms, the emotionally stimulating video, ‘We Are India’, features singers from across the length and breadth of the country, who pay tribute to the nation in 26 different languages. The celebration of India is in line with the ethos of the brand, B Natural, which recognizes the immense contribution of Indian farmers and seeks to empower them by sourcing fruits solely from different parts of the country for its range of beverages.

The video begins with a baritone voiceover outlining the identity of a true Indian, who believes in and celebrates India’s diversity in its true sense. The view spans out taking the viewer through myriad landscapes, heritage and culture, with each locale representing the land of the artist in the frame. Through their music, the artists pay homage to their homeland. The video juxtaposes Indian fruit farmers from the same regions, which further establishes the connection between B Natural Fruit Beverages and the musical narrative while evoking the patriotic fervour and conveying the concept of unity in diversity.

Commenting on the initiative, Mr Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited, said, “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the brand takes pride evidenced by our proposition as we bring consumers the fruits of the labour of our Indian farmers through our beverages. We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.

About ITC Foods
ITC’s Branded Packaged Foods Business is one of the fastest-growing foods businesses and the third-largest foods company in India, driven by the market standing and consumer franchise of its famous brands – Aashirvaad, Sunfeast, Bingo!, YiPPee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

Tags:
Republic Day Campaign, Brand TVC, Singer, India, Digital, ITC, B Natural

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

Google 100 Billion Words
Every day, more than 100 billion words are translated with Google Translate. And every day, the ones that are translated most are the ones that bring us together.

ADT & the Scott Brothers
When it Comes to Smart Home Security, Trust the Pros. #RealProtection

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

DEVOUR Food Porn

Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads

Kartikeya Sharma, marketing director, ABInBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen-before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

Credits:
Brand: Budweiser
Agency: Wieden and Kennedy, Delhi
Account director: Arshdeep Singh
Creative director: Jonathan George
Planner: Divyanshu Bhadoria
Production house (director): Ransom Films, Bharat Sikka

This Ad is related to:
#BeAKing, music, cultural experiences, Alcoholic Drinks, alcoholic ads, Seasonal advertising, advertising for Beer, beverages, Best Digital Campaigns, Digital Film, Brand TVC, Wieden and Kennedy, Ransom Films, freedom, storytelling

Specially designed with dual tone colour combinations in mind, it comes with a range of exclusive themed personalisations. This is accentuated by CAPTUR’s signature Innovative Lighting System and state of the art technology like the One Integration which intuitively connects the car and driver.

Mr. Virat Khullar – Head of Marketing, Renault India said…

“We are one of the youngest Auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best.

The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV”.

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi.

The ad film has been directed by Matthias Berndt and features Ranbir Kapoor. It showcases the Captur’s irresistible style and looks, with movie star Ranbir Kapoor getting mesmerised by the Captur.

Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

Vivek Kumar Duggal – Senior Vice President, Law & Kenneth Saatchi & Saatchi says, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

The Captur is available in Diesel and Petrol and introductory price starts at 9.99 lakh ex-showroom price all India.

Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
Sr. Vice President: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt

This Article is related to:
Renault, India, Law & Kenneth Saatchi & Saatchi, 100 frames, Auto brands, Renault CAPTUR, premium class cars, SUV, Best SUV’s, technology, Automotive ads, automobiles, Matthias Berndt, Ranbir Kapoor, Brand TVC, Product Campaign