Google sent the special pizza boxes to more than 50 influencers with the idea that they would post videos to their YouTube channels. As demonstrated in an unboxing video by YouTube personality Josh Peck

The special delivery features a customized Domino’s box with copy including “Hot, Fresh and Hands-Free” and the Pixel 4 is housed in a section titled “Premium Topping.”

ok @madebygoogle I see you with the collab of the century with @dominos for this custom pixel 4 unboxing pic.twitter.com/SQ51KxpWh4

— Sam Sheffer (@samsheffer) October 15, 2019

Google Pixel 4 “Unboxing” ???? #madebygoogle pic.twitter.com/BqOyocO6O0

— Safwan AhmedMia (@SuperSaf) October 15, 2019

Tags:
Domino’s Pizza, Google, Youtube, VMLY&R, Advertising, Brand, Google assistant, Technology, Pizza, Influencer Marketing, Google Pixel 4, Google Pixel 4 XL

Two girls from Banwari Tola, a backward village in India, challenged deep-rooted stereotypes by taking over their father’s barbershop, a profession solely reserved for men. Can their story inspire the next generation to rethink the gender biases they’re growing up with?

Gillette saw this as the perfect story to drive the change in mindsets that they wish to see. They told this inspiring story through the eyes of an 8-year-old boy, who witnesses gender biases around him and is conditioned to think it’s normal. That’s until he meets these two girls running a barbershop, which compels him to question everything he’s been growing up with.

This was the first time in India that a men’s brand featured women as protagonists of their film and showed the importance of having positive role models for the next generation of men.

View this post on Instagram

A First for me! You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls and present them the @gilletteindia Scholarship. #ShavingStereotypes #DreamsDontDiscriminate

A post shared by Sachin Tendulkar (@sachintendulkar) on May 3, 2019 at 7:47am PDT

Karthik Srivatsan, associate director and country category leader, shave care, Indian sub-continent at P&G, said Neha and Jyoti(Barbershop Girls of India) and the entire village of Banwari Tola are an example of how when we take positive actions, we create meaningful change and set the right example for the next generation. “Gillette is proud to further enable their dream through our ‘Safalta Apni Muthi Mein’ program. It’s time we acknowledge that brands, like ours, play a role in influencing culture. Our actions need to inspire us all to be better every day and to help create a new standard for boys to admire and for men to achieve. Because the boys of today are the men of tomorrow,’’ he added.

Small creative inputs such as the government’s campaign ‘Beti Bachao, Beti Padhao’ (Save the daughter, educate the daughter) mural on one of the village walls and the background score inspired by the Sohar — a traditional folk song sung in celebration at the birth of a boy — further adds to the gender equality message. Gillette’s ad agency has added a twist in the lyrics towards the end challenging the tradition and urging people to equally celebrate the birth of a girl, for even she can change the family’s fortune.

Sandipan Bhattacharyya, chief creative officer, Grey Group said, “Gillette, as a progressive man’s brand, believes in and propagates topics that are relevant to raising and inspiring the future generation of men. And with this campaign and a powerful message like ‘Shaving Stereotypes’, Gillette drives home a point that has utmost relevance in the times we live in. The boys watching today need inspiring role models so that they grow up to be better men.”

Source

Tags:
India, Gillette, Diversity, Advertising, Digital, Digital Advertising, Entertainment, Events, Marketing, Media, Mobile, Social Media, Creative, Brand, Gender Stereotype, #ShavingStereotypes, Gillette India, Barbershop Girls of India, Grey, Advertising Agency, Sachin Tendulkar, Beti Bachao Beti Padhao

In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips.

So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs. Quite evidently, it’s the most engaging way to educate consumers about TIP.

Brand Credits:
Brand: Motilal Oswal
Production House & Agency: WATConsult
Vice President – Operations: Sahil Shah
Script Writer – Yash Danak
Assistant Vice President Video: Manu Bhadane
AVP – Operations – Manika Juneja
Lead Account Manager – Manish Jain
Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel
Director: Yash Danak
DOP: Varun Sud
1st AC: Tanveer Riyaz
Assistant Directors: Kiran Vijayan & Arunesh Kripal
Production Manager: Apurva Mehta
Line Producer: Aayush Dua
Art Director: Suneel Kharat
Offline Edit: Madhukar Pawar
Online Edit: David Nadar (Lucia Entertainment)
Graphic Design: Ninad Kadam
Hair & Makeup: Simone
Costume: Divya Gupta & Prameet Saini

This Video is related to:
Share Market, Mutual funds, WATConsult, digital film, Mallika Dua, #TheOnlyTIP, campaign, Motilal Oswal, Motilal Oswal Securities, Motilal Oswal app, online trading, Brand Campaigns, Dentsu Aegis Network, financial, Manav Kaul, Target Investment Plan, India, Wat Consult, Dentsu Group, Digital, Digital Advertising, Entertainment, Marketing, Creative, Brand, Digital marketing campaign

America is much more than just apple pie, baseball and a controversial electorate! What inspires America’s “greatness” is its people, and talking about what it means to be American had inspired media brand Fusion to create its “As American As” campaign. In collaboration with its creative agency SS+K, Fusion’s campaign shows through its short videos and photographs of Americans of all colors, backgrounds and cultures, that America is amazingly diverse as it paints a beautiful picture of reality untainted by politics or belief systems.

Stephen Leps, Vice President Executive Creative director of Fusion states, “This campaign celebrates the diverse and inclusive America we live and breathe every day and how we are all a product of many different cultural influences… We want a new generation, the rising mainstream, to put their fingerprints on this quintessential expression of Americana because we are no longer simply as American as apple pie.”

The campaign started off as just an attempt to showcase America’s amazing diversity. However, Fusion and SS+K were unprepared for the outright rejection they faced in some of the country’s most cosmopolitan areas. They were quick to respond with a new billboard in Manhattan, where they crossed the censored images out with the line “X marks the spot of censorship.”

Award Winning filmmaker and photographer Gillian Laub’s apparent “controversial” images featured a cheerleader in a hijab, two men kissing, a Hispanic serving in the military, an older woman using medical marijuana and a woman dancing in the West Indian Day Parade.

Fusion says that the images are purposefully provocative and carries a subtitle that says “Calling All Voices”, implying that every American has a say in this proud country. A recent college campus tour saw the culmination of the campaign that is all set to include out-of-home placements on billboards in Stamford and Philadelphia apart from wild posting in other cities.

Credits:
Brand: Fusion
Advertising Agency: Ss+K, New York, USA
Partner: Bobby Hershfield, Rob Shepardson
Chief Creative Officer: Bobby Hershfield
Creative Director: Armando Flores
Art Director: Malika Reid
Copywriter: Margaret Webber
Design Director: Jesse Raker
Lead Designer: Chris Peck
Director Of Production:John Swartz
Innovation: John Swartz
Executive Producer: Jamie Appelbaum, Liz Mistriel
Photography: Jamie Appelbaum
Video:Liz Mistriel
Founder: Rob Shepardson
Account Lead:Rob Shepardson
Account Supervisor:Gisell Galan
Account Coordinator:Jason Fishkin
Strategy:Claudia Cukrov
Production Company:Freebird Production
Director: Gillian Laub, Verbatim
Photographer: Gillian Laub, Verbatim
Director Of Photography:Rick Gershon, Verbatim
Photography Assistant: Yoav Friedlander
Producer: Tali Magal, Katya Pavlova
Assistant Producer:Jessie Jobst
Casting: JV8, Inc, Planet Pre Pro
Video Edit: The Mill
Post Production Company: The Mill
Editor: Ryan Mckenna
Colorist: Damien Van Der Cryussen
Event Production: Chris Wayne, Associates
Owner: Chris Wayne
Chief of Staff: Tim Biba
Account Manager: Marc Gross
Technical Director: Danny Huebsch

Time is Precious

Holidays

Reality

Celebrities

Friends

Opinions

Pictures

Zombies

Credits:
Client: Nike
Project name: “Time is precious”
Client Contact: David Reti / Alex Lopez
Agency: W+K Portland
Creative Directors: Chris Groom & Antony Goldstein
Creative: Stefan van den Boogaard
Creative: Tim Arts
Executive Producer: Matt Hunnicutt
Producer: Amy Berriochoa
Account Team: Anna Boteva, Luiza Prata Carvalho, Alyssa Ramsey
Strategic Planning: Zack Kaplan, Henry Lambert
Media/Comms Planning: Lisa Feldhusen, John Furnari
Business Affairs: Anna Beth Nagel
Project Management: Andrea Nelsen
Studio Designer: Leslie Waara
Studio Manager: Leticia Barajas
Motion Designer: Alex Bernard
Editorial Company: Joint
Editor: Eric Hill
Assistant Editors: JB Jacobs, Kevin Alfoldy, Mimi Bergen, Dylan Sylwester
Post Producer: Sarah Fink
Post Executive Producer: Leslie Carthy
Mix Company: Joint
Mixer: Noah Woodburn
Audio Assistant: Natalie Huizenga
Audio Producer: Sarah Fink

When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. their ad re-creates that experience, over and over again and with increasing excitement. It describes the feeling of running at such speed from different and varied perspectives. ‘9.58 seconds’ informs the structure of the ad. It is a modular piece, made up of ten 9.58 second sequences.

It attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of.

By the end of the ad, They’ve shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through their VIVID 200Mbps fibre optic broadband. Their customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming

Brand: Virgin Media
Advertising Agency: BBH London
Media planning and buying: Manning Gottlieb OMD