The Context

The installation was strategically placed in one of Hyderabad’s largest and busiest commercial hubs. In these environments, life rarely pauses, and even breaks are often rushed or spent multitasking. Vending machines are globally recognized as symbols of immediacy, usually dispensing snacks in about three seconds.

Kitkat identified that the modern hustle in India has shortened the traditional break. By placing a deliberately sluggish machine in a high-traffic area, the brand aimed to test whether a forced pause could transform a routine transaction into a meaningful experience.

The Creative Idea

The core insight behind the Slowest Vending Machine in the World is rooted in Kitkat’s iconic “Have a Break” philosophy. Instead of delivering a chocolate bar instantly, the machine invites the user to go on a visual journey. It subverts the expectation of convenience to provide a “scenic break.”

Developed through a collaboration between VML India and VML Netherlands, the project was engineered to make the wait feel like a reward rather than an inconvenience. The goal was to give people a guilt-free moment of wonder, allowing them to simply watch and smile while their snack was prepared.

Execution

The physical machine, brought to life by the Delhi-based production house The Other Half, features a transparent front that reveals a complex, miniature world. Once a user inserts a coin, the Kitkat does not simply drop; it embarks on a leisurely tour of Indian life.

• The chocolate bar travels via a miniature toy train through a crafted landscape.
• It passes through a rotating Ferris wheel, mimicking a local carnival.
• The bar hitches a ride on a vibrantly decorated iconic Indian truck.
• It floats gently along a simulated river before joining a festive procession.
• The entire journey takes significantly longer than a standard machine, forcing the consumer to wait and observe.

Why the KitKat Slowest Vending Machine in the World Works

This campaign succeeds because it uses “friction” as a positive brand attribute. While most brands compete to be the fastest, Kitkat wins by being the slowest. This creates a high level of engagement as passersby stop to see why a crowd has gathered around a vending machine.

The visual storytelling inside the machine resonates emotionally. By using familiar cultural symbols like the toy train and the festive procession, the brand creates a sense of nostalgia and delight. It transforms a solitary act of buying a snack into a shared, immersive event that people naturally want to record and share on social media.

Final Takeaway

The KitKat Slowest Vending Machine in the World serves as a physical manifesto for the Kitkat brand. It proves that even in the middle of a frantic workday, there is always time to pause. By slowing down the delivery of the product, Kitkat successfully increased the value of the break itself.

Credits:
Brand: Kitkat (Nestlé)
Agency: VML India & VML Netherlands
Production: The Other Half
Chief Creative Officer: Kalpesh Patankar (VML India)
Global Chief Creative Officer, Innovation: Bas Korsten

Explore more innovative OOH campaigns

This campaign is about: KitKat Slowest Vending Machine in the World, KitKat, VML, Scenic Break, Creative Advertising, Brand Experience, Outdoor Marketing, Mindfulness in Advertising.

The Canadian National Institute for the Blind (CNIB) has been supporting the visually impaired community for over a hundred years. It focuses on true inclusivity, so when it came to the brand design relaunch, it was not enough to just create versions for sighted and visually impaired audiences. The challenge was to develop a brand identity that would be meaningful to all.

To focus on something that everyone experiences equally, a tactile brand identity was developed – a texture that tells the brand story through touch. Using raised-polymer printing, this texture is applied on all touchpoints, from handrails to posters and business cards.

Credits
Agency: Zerotrillion
Production Company: Makers, Toronto
Tags: Brand Design Relaunch, Branding, Public Interest Campaigns

Credits
Campaign: What’s your PRIDE-ority?
Advertising Agency: WORKKIT, Bangkok, Thailand
Marketing Agency: Meidea Full Service Agency, Vientian Lao
Social Media Agency: Digital Monkey, Vientian Lao
Creative Director: Adam Siriraka
Copywriter: Adam Siriaka, Watunyu Maliwan
Art Director: Norachai Dattongchai
Client Service Director: Koblap Narukatpichai
Project Manager: Supansa Srisongphol
Production House: Shoryuken Production
Film Director: Chatshai Prasertmak

Tags:
Creative campaign, Beer, Branding, Thailand, Alcoholic Drinks, Digital campaign

Like many traditional Chinese retail brands, Lianhua’s efforts to attract and retain customers were focused on in-store promotion and pricing. However, the Chinese retail industry has undergone tremendous changes in recent years. Numerous digitally-driven and technology-led retail brands have seized the market share and disrupted China’s retail industry bringing fresh and seamless online to offline retail experiences to China’s increasingly discerning consumers. To deal with the external challenges, Lianhua felt the need to change and define touchpoints to re-establish the connection with consumers amidst fierce competition in China’s retail industry.

Recognizing the importance of branding, Lianhua has undergone a complete brand refresh, from strategy to concept, design and finally, in-store execution through their strategic partnership with Superunion, facilitating the execution of their business strategy.

About Superunion
Superunion is a next-generation brand agency. We use upstream creativity to build brands that unite people and organisations. Founded in response to the nature of clients’ needs today, Superunion comprises 750 people across 23 offices in 18 countries globally, including Singapore, Hong Kong, China, Indonesia, Thailand and India in Asia, and works with clients including Bank of America Merrill Lynch, Deloitte, Diageo, Ford, HEINEKEN, Zalora, SWIRE Properties, Nestle, Pfizer, Prudential, Facebook, Samsung and Vodafone.

Credits
Advertising Agency: Superunion, China
Chairman, Asia: Monica Lee
Managing Creative Director: Ray Lan
Senior Strategy Director: Jolin Guan
Account Director: Maggie Chien
Senior Designer: Tommy Xiong
Designer: Coco Qi
Designer: Chofi Chang
Senior Client Manager: Han Lin

Tags:
Brand Design, China, Retail Services, Lianhua Supermarkets, SuperUnion, Branding, Latest Brand News, corporate rebranding

VFS Global is at an important juncture of their brand journey as they look to strengthen the brand amongst its consumers, drive engagement and increase awareness about their vast portfolio of product and services.
 
On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate within our journey and take brand VFS Global to the next level.”
 
Anil S. Nair, CEO & Managing Partner, L&K Saatchi & Saatchi said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
 
A pioneer of the outsourced visa services industry, VFS Global offers visa applicants around the world a range of services aimed at creating a seamless and convenient visa application process. Since inception, the company has created a variety of tech-enabled innovations to ease the visa process for governments as well as applicants. 
 
VFS Global has Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. With over 3,100 Application Centres across 147 countries and over 205 million applications processed since inception in 2001, VFS Global is the trusted partner of 63 governments.

Tags:
Advertising Agency, Brand NEws, Latest Advertising News, Creative Agency, L&K Saatchi & Saatchi, Digital Mandate, Creative Mandate

Let’s suppose that you enter a book store and head towards the fantasy section on a whim. Let’s also assume that you’ve decided to be adventurous, and will pick a writer that you do not know of beforehand. Now that you’ve taken your previously gained literary experience out of the equation, you are left at the mercy of your instincts. Here’s where the power of book covers comes into place. When you’re shuffling through a stack of books you know nothing about, you’re bound to pick one with a cover that looks interesting to you. Now, apply the lesson learned in this fictional experience to the almost inexhaustible list of products in the market. Apply this anecdotal knowledge to the vastness of the retail world composed of department stores, mass merchandisers, department stores, factory outlets, supermarkets, and e-commerce portals. When you allow yourself to travel this train-of-thought, you’ll bump into the idea of package design. In a world flooded with choices, brands undertake every measure possible to establish unique identities for their products. In the same world, package design is one of the manifestations of a brand’s identity. It is the integration of complex design elements with parts of a basic framework. In clearer words, a brand can say a lot about its message to its customers by tweaking basic design elements like structure, form, typography, aesthetics, colors, and more. A professional packaging design agency plays an important role in streamlining the design elements and brand messaging. The agency enables seamless communication between the consumer and the brand via beautiful combination of various elements on product packaging.

Diversity in packaging design — You can run into two different packaging designs for the same product depending on the region you buy it in. There’s a reason for that.

We live in a world where no two cultures are the same. The hopes and dreams of a typical teenager living in China are completely dissimilar to the aspirations of a typical adolescent living in Syria. We’re divided into 7 continents, which are further divided into countries, which are further divided into states, which are further divided into cities and villages. Moreover, the markets for different products are also different. Thereby, brands need to worry about multiple considerations while developing a product’s packaging design.

For instance, the packaging design for toys is often composed of bright colors and punchy details. However, the packaging for a Scottish whiskey will have distinct design cues pertaining to its geographical heritage. Furthermore, bottles of alcohol beverages innovate more with packaging shapes than with colors. Based on the region a product is being marketed in, the typography on its packaging design can reflect certain design cues adopted after examination of demographics and other research data. Simply put, product packaging doesn’t depend only on the brand’s identity, it can also vary with other variables. After all, it makes sense to tweak packaging design for a product depending on the geographical placement, cultural dispositions, and the desires of its target audience.

Effective Packaging Design is directly proportional to good business — 76% of consumer decisions are made in-store, and product packaging acts as the first point of contact in consumer-product interactions. The math makes sense, doesn’t it?

If done right, packaging design can drive a product’s sales figures through the roof. There are multiple reasons for this outcome. For starters, with the packaging design being a manifestation of a brand’s identity, it becomes part of the complete product experience. Starbuck’s marketing model is enough proof that selling an experience works better than selling just a product. Sturdy packaging ensures that the product does not face an untimely death while it is being shipped to retail outlets. Furthermore, packaging design also enhances a product’s recall value, in turn creating recurring customers.

Why hire a packaging design agency?

The most obvious reason to hire an agency to take care of your product’s packaging design needs is to have access to the agency’s researchers. The packaging design created by a competent agency will not only weigh in on the skillsets of professional packaging designers but will also provide you a logical basis as to why their design will boost your business. Hiring a professional design agency also comes with a fair dose of credibility that other outsourcing avenues might lack. At the end of the day, effective packaging design will pay for itself. Therefore, hiring a trustworthy design agency to do the heavy lifting makes total sense!

Author: Megha Malik, co-founder, DesignerPeople

Tags:
DesignerPeople, Packaging Design, Product packaging, Branding, Packaging designers, Print advertising, Packaging design agency, Sales Marketing, Brand Marketing, Sales Strategy, Marketing Strategy, Creative Packaging, Latest Marketing News, Advertising Agency News, Brand News

The strategy behind Mastercard’s decision to roll out a rebrand is that it wants the world to see it more than just a credit card firm. It wants to be known as a technology brand, thus this step to modernize its look and appeal to suit the palate of global markets and young demographics of the mobile era.

As per Mastercard’s CMO, Raja Rajamannar, Mastercard had been busy doing research since the last 2 years in various countries. He claims that the company conducted research programs in developing as well as developed places. And as per their research reports, 80% of the people interrogated in these different countries could differentiate Mastercard’s identity through its logo itself. Hence, the decision to discard the name from their iconic logo, leaving more room for the circles to be revealed clearly and making them more prominent on smaller mobile screens and on the interfaces of smartwatch gadgets. We think that Mastercard might achieve a breakthrough in terms of giving it a more global approach and brand recall. But how will it really impact the way they do business, needs to be seen. The rollout, however, will not take place all at once. It will be done in stages.

Tags:
Marketing strategy, Branding, Innovation, Credit Card, Mastercard rebranding, iconic brands, Logo, New Mastercard Logo, Mastercard New Logo

Maxxis Tyres

Naturolax – #BowelSeBaatein

 

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Verma can’t stop smiling looking at his New Year’s resolution list. But Bowel Bali doesn’t seem impressed by the list. Will Verma give heed to what Bowel Bali says? Watch the video to find out. Know more at www.naturolax.in #BowelSeBaatein . . . #bowelBali #verma #constipation #newyear #newyearseve #resolutions #december #newyearnewme #2019 #newyearsresolution #piramalhealthcare #piramal #isabgol

A post shared by Naturolax-A (@naturolax) on Dec 29, 2018 at 2:11am PST

Mother dairy – Your mom will always wish the best for you – shots with no hangovers. #NewYearsEve

 

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Your mom will always wish the best for you – shots with no hangovers. #NewYearsEve

A post shared by Mother Dairy (@motherdairy) on Dec 31, 2018 at 4:21am PST

Bajaj Allianz General – Think before you drink, have a safe and memorable New Year’s Eve. #EnjoyResponsibly

 

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Think before you drink, have a safe and memorable New Year’s Eve. #EnjoyResponsibly

A post shared by Bajaj Allianz General (@bajajallianzgeneral) on Dec 29, 2018 at 9:00pm PST

Apollo Tyres – 2018 was an amazing ride! Apollo Tyres wishes you and your family a very blissful New Year. #GoTheDistance

 

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2018 was an amazing ride! Apollo Tyres wishes you and your family a very blissful New Year. #GoTheDistance . . . #HappyNewYear #2019 #newbeginnings #newyearseve #festivities #journeys #newyears #memories #adventure #startafresh #celebration #resolutions

A post shared by Apollo Tyres (@apollotyresltd) on Dec 31, 2018 at 9:01am PST

Tata Motors Group – This New Year’s Eve, Drive Responsibly. #ConnectingAspirations #DriveResponsibly

 

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This New Year’s Eve, Drive Responsibly. #ConnectingAspirations #DriveResponsibly

A post shared by Tata Motors (@tatamotorsgroup) on Dec 29, 2018 at 9:55pm PST

Junglee Pictures – New year resolutions for 2019? We’ve got you covered! ????
Here’s wishing you and all your loved ones a very #HappyNewYear! ????
#HappyNewYear2019

 

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New year resolutions for 2019? We’ve got you covered! ???? Here’s wishing you and all your loved ones a very #HappyNewYear! ???? #HappyNewYear2019

A post shared by Junglee Pictures (@jungleepictures) on Dec 31, 2018 at 11:39am PST

Berger Paints India – New Year 2019 – WeatherCoat AntiDustt

Crompton – Switch On The New Year

Tags:
Happy New year, New year ads, New year campaign, Social media, Print advertising, Creative Print Ads, Digital Innovation, Creativity, Branding

Every year, September 15 is celebrated as ‘World Cleanup Day’ by the people across the globe. However, on this occasion, the world has also received a unique gift – ‘The Cleanest Font in the World.’ Futura DDB, Ecologists without Borders and several volunteers worked together to create this quirky gift made out of trash. The message here is clear – Trash can be and must be recycled & reused, even in the form of calligraphy.

Garbage and littering irresponsibly is a global issue, and it needs attention from the world, especially the millennials. Futura DDB, Ecologists without Borders and other volunteers at Slovenia came together to create something that will keep reminding the millennials time and again about recycling the trash. As we expected it to be, ‘The Cleanest Font in the World’ will be published for free to the public.

COTW gives this campaign a loud hoot! Because, as of today there can be no better way to reach the millennials than the digital screens. Waste is a serious problem which many countries like Slovenia, India, and others are trying to address. This interesting take will definitely remind people of the importance of recycling and reusing waste.

Try it out: http://www.fontspace.com/the-cleanest-font/the-cleanest-font-in-the-world

Credits:
Client: Ecologists Without Borders
Campaign: The Cleanest Font in the World
Occasion: World Cleanup Day
Creative Director: Robert Bohinec
Art Director: Marusa Kozelj, Ana Kogovsek
Account Director: Meta Pavlin Avdic
Designer: Miha Avsenik
Event managers: Mojca Praznik Matic, Patricija Premrov
Photographer: Neza Plestenjak, Jure Novak
Additional credits: Aljaz Habot, Marjan Bozic

This Ad is about:
Ecologists Without Borders, World Cleanup Day, The Cleanest Font in the World, Slovenian, Recycle, Reuse, Futura DBB, Typography, Branding, Innovation, Creativity, Digital Campaign

PittaRosso and the endless possibilities of being free, with Simona Atzori and FCB Milan. #InfinitePossibilità

FCB Milan’s new campaign for PittaRosso sets the stage for a new strategic path of the footwear and accessories brand, with the aim of enlarging its customer base through directly appealing to the hearts of consumers. It does so with a message of rapture, a concept that revolves around the campaign hashtag #InfinitePossibilità. A story of femininity, opportunities and freedom.

To tell it in a truly unique way, PittaRosso has chosen the face – and the body – of Simona Atzori, a woman who has decided to go beyond any limits and who has been able to make her diversity the driving force behind a successful artistic career. Simona was born without arms, and uses her feet to draw, dance, write and create. She has been a successful dancer and artist, appearing on national television, in books and dancing at the Vatican and at the Paralympic games.

The campaign launched on the 16th April, running in print in the main national newspapers and magazines as well as digital and social content, including the dedicated landing page of infinitepossibilita.pitta.rosso.com. The campaign is rolling out through a variety of strategic media mediums to enhance the visual power of the message “infinite possibilities” that characterize the life and story of Simona Atzori.

Francesco Bozza, Chief Creative Officer of FCB Milan commented on the campaign, saying, “We are proud of this campaign, in every way possible: proud of having conceived and presented it during a pitch. Proud to have made it with this care and sensitivity and proud to have met an extraordinary person like Simona Atzori. Together, we helped the brand make a noticeable qualitative leap.
It reminds us that our job is not only to solve a marketing problem, but to do it through brilliant creativity”.

Simona Atzori is an Italian artist and dancer who was born in Milan. She was born without arms, and uses her feet to draw, write and perform all other daily activities.

Simona Atzori, Managing Partner added, “I am very happy to be part of this wonderful project. Being able to “donate” my image to PittaRosso was an idea that impressed me a lot. Combining the message of the different possibilities of shoes, which PittaRosso offers, to my “particular” ability to use my feet, is an idea that immediately involved me passionately. My use of the feet is certainly particular, and the different ways I use them, offer the inspiration for a message, in line with what PittaRosso wants to communicate to people.

The concept of infinite possibilities speaks to those people who in their lives, have discovered that they can use their feet in endless ways and feel happy, complete, beautiful and able to play with their bodies. It gives people the opportunity to try to get involved in different ways. The shoe becomes an instrument to encounter all the infinite possibilities of expression that each of us deserve to experience in order to live a full meaningful life. ”

Credits
Agency: FCB Milan
Brand: PittaRosso
Francesco Bozza – Chief Creative Officer
Fabio Teodori – Group Creative Director
Massimiliano Sala – Senior Copywriter
Greta Carrara – Copywriter
Mattia Errico – Art Director
Marina Masperi – Art Director
Elena Molinari – Junior Art Director
Paolo Costella – Strategic Planner
Claudia Frattallone – Account Director
Emiliana Papeo – Account Manager
Michele Virgilio – Producer
Martina Ferdinandi – Junior Producer
Photographer: Malena Mazza
Executive Producer: Michele Vilardo

Video:
Production Company: The Family
Director: Laura Plebani
CDP: Mattia Campo
Executive Producer: Maura Beretta
Stylist: Tatiana Carpignano
MAKE-UP ARTIST: Vessy Vess

This article is related to:
Simona Atzori, The Family, FCB Milan, PittaRosso, Advertising campaign, Online marketing, Marketing strategy, Print advertising, Branding

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films – the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel

Credits:
Advertising Agency: OpenCo
Agency producer: Angela Cockburn
Creative director: Kyle Schoeman
Copywriter: Nicola Sprawson
Client service: Raphael Gaving
Production company: Egg Films
Director of photography: Willie Nel from Exposure Crew
Production producer: William Nicholson
Executive producer: Colin Howard
Post production co: Post Modern
Editor: Jade Bowyer
Colourist: Craig Simonetti
Music: Tapiwa Musvosvi
Wardrobe stylist: Nola Williams
Art director: Gerhard Van Zyl
Production manager: Laura d’Amore
Production co-ordinator: Tsholofelo Tselaemang
2nd camera DOP: Diego Ollivier
Sound designer: Sean Jefferis

This BMW X2 Article is related to:
BMW, Best digital campaigns, Online marketing strategies, Social media marketing, Digital Innovation, Online marketing, Branding, BMW commercial, Egg Films, South Africa

Founded in 2000, Technovanza has grown over the last 17 years to become one of the most popular and awaited techno-management events in the country.

With particular focus in the areas of social and mobile marketing, Sharptech aims to help fuel their growth.

Known for its passionate focus and forward-thinking attitude, Sharptech will be involved in creating and managing the social presence for Technovanza, sharing regular updates and information, ensuring maximum registrations and generating valuable conversations before, during and after the event.  

Reaching out to influencers, professionals and students, through social media and online activities Sharptech will also have a Social Media Command Centre stationed at the event; to help with live tweeting, monitoring updates, and networking online.
Enthusiastic to work with the future innovators of our country, Sharptech looks forward to Technovanza 2017.

About Sharptech Digital Marketing
Sharptech Digital Marketing is one of India’s fastest growing, leading, full-service digital marketing agency offering its clients Digital Marketing Strategies, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Designing, Mobile Marketing, Email Marketing & Content Marketing. For more information, please visit:www.sharptechcompany.com

This article is related to:
Veermata Jijabai Technological Institute, Digital Marketing, digital marketing agency, Search Engine Marketing, Branding, Designing, Social Media Marketing, Email Marketing, Content Marketing, Technovanza, Sharptech Digital Marketing, mobile marketing, Latest marketing news, Advertising Agency news, Digital marketing trends, Latest technology, Creative Agency

Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge.

Brothers for Life promotes positive male norms and encourages the uptake of health services such as medical male circumcision (MMC), men taking up HIV Testing, consistent condom use by men and reduction of sexual partners.

Lebogang is known for the artistic lens through which he looks at socially conscious topics like this, whether in documentaries like The People Versus The Rainbow Nation and Prisoner 46764 or his #Operation45 brand films for Operation Smile, which won Creative Circle Ad of the Year in May.

But while Tinqoh’s subject matter is serious, the advert rather taps into South Africa’s filmic history of using humour to deal with trauma.

“We wanted to break down barriers,” says Lebo. “To take something serious and make it accessible so people feel more comfortable talking about it – because that’s the solution, or at least part of the solution. We have to be talking about these things.”

Rory O’Grady shot Tinqoh in KwaMashu , with William Kalmer editing the spot at Post Modern.

About Lebogang Rasethaba
Lebogang Rasethaba grew up in South Africa, spent five years in China completing his master’s in film studies, and returned to his mother continent with a remarkable skill set and a handy fluency in Mandarin. Since then, Lebo has made his mark on the advertising world, winning Creative Circle Ad of the Year, working with a spread of international brands, and featuring regularly on sites like Highsnobiety, i-D, Nowness and Vice. His Sons of Kemet music video screened at TED Global in 2017, while Lebogang has also completed three feature-length documentaries, The People Vs The Rainbow Nation, Future Sound of Mzansi, and Prisoner 46764: The Untold Legacy of Andrew Mlangeni. “There is this intensely creative, unapologetically young and curious energy in South Africa that I sense and subscribe to; it’s really infectious and I point my camera in that direction.”

Credits:

Title: Brothers for Life “Tinqoh”
Client: CCI

Agency: Joe Public
City & country: JHB South Africa
Agency producer: Tshepiso Moerane
Chief creative officer: Xolisa Dyeshana
Creative director: Martin Schlumph
Copywriter: Buyani Duma
Art director: Tshepo Mogorosi

Director: Lebo Rasethaba
Director of photography: Rory O’ Grady
Production co art director: Adi Koen
Production co producer: Julia Schnurr
Executive producer: Colin Howard

Editing company & city: Post Modern
Editor: William Kalmer
Post production co & city: Post Modern – JHB
Music & music publisher: Audio Militia

This Article is related to:
Living Positive, Medical Male Circumcision, Rape & Abuse, HIV, Egg Films, Lebogang Rasethaba, Brothers For Life, Joe Public, Tinqoh, South Africa, advertising world, Yenzakahle, Digital film, Branding, marketing campaign, digital campaign, short film, latest TVC, TV ads, inspiring short films, TV Advertisements, health campaigns

That’s true of people all over the world—and now of cola, too. Or at least ALI COLA, the first cola that comes in different skin colors. Call it a cola in aid of greater tolerance. #cheerstotolerance

The cola in skin colors is not a special edition, but an innovative product relaunch. By the way: Of course, all six colors taste exactly the same. #toleranzschmeckt

Credits: 
Advertising Agency: loved, Hamburg, Germany
Creative Directors: Karl Wolfgang Epple, Matthäus Frost
Photographer: Dirk Weyer
Chief Creative Officer: Armin Jochum
Accounts: Ilker Yilmazalp, Philipp Stamer
Public Relations: Teresa Köster
Retouching: David Kowalski
Final Artwork Operation: Manuel Caliebe, Louisa Bartholdi

“As part of my final year project. I was asked to create a major ad campaign around one of a few brands. I chose to do my campaign on orbit. The challenge is still audience belief specially teen that orbit is just chewing gum but it is far more than that. So to create something new using the best of the talent without composing the establish idea and style of the giant.” – Anurag Yadav

Credits:
Campaign: No one will find, what you ate! – face it with Orbit
Artist: Anurag Yadav