break the rules to experience – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 26 Jan 2016 08:09:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png break the rules to experience – Campaigns of the World https://campaignsoftheworld.com 32 32 Smirnoff Experience #unfakeit https://campaignsoftheworld.com/digital-campaigns/smirnoff-experience-unfakeit/ https://campaignsoftheworld.com/digital-campaigns/smirnoff-experience-unfakeit/#respond Tue, 26 Jan 2016 08:06:20 +0000 https://campaignsoftheworld.com/?p=7510 If you thought a party was about making heads turn and jaws drop, let us show you what you’re missing out on.
Diageo India has rolled out a brand new ad film for its #unfakeit campaign. The film that has been conceptualised by McCann is meant to capture the visual attractiveness and energy of Diageo’s live event Smirnoff experience.

smirnoff-unfakeit-cotw

Watch this to remind yourself what it feels like to just let your hair down. To forget about who’s watching and simply shake a leg. Even if you got two left feet. Because a real party is all about real people.

‘life is best, when stripped of rules and trying too hard’.
Smirnoff Experience Reveals Its New Brand Mantra #Unfakeit. Real fun begins, when you un-fake it.

Credits:
Creative Agency: McCann Mumbai
Client: Diageo India
National Creative Director: Puneet Kapoor
Director: Julian Acosta
Media Planning: Mindshare

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