Breast Cancer Campaign – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 04 Mar 2020 12:32:22 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Breast Cancer Campaign – Campaigns of the World https://campaignsoftheworld.com 32 32 ALCC: Topless Poster | Touch to see if it’s real https://campaignsoftheworld.com/ooh-campaigns/alcc-topless-poster/ Mon, 09 Dec 2019 02:53:34 +0000 https://campaignsoftheworld.com/?p=18182 In Mozambique, the majority of women are ashamed to talk about Breast Cancer and think that they are not at risk. It is very difficult to do something that has an impact on them. So, to attract their attention, ALCC created the first Topless Poster.

ALCC is an African organisation helping woman understand that breast cancer is life threatening. To make this aware, DDB Mozambique created the very first topless poster, where a woman was put in a sort of structure, with her breasts out. On the structure the message ‘Touch to see if it’s real‘ was put. Women were shy at first but then started touching the womans’ breast. They then received a folder with ‘Breast cancer is also real’

ALCC: Topless poster

Credits
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Directors: Zeca de Oliveira, Anderson Lima
Art Directors: Anderson Lima, Erick Vasconcelos
Copywriter: Zeca de Oliveira
Illustrator: Maísa Chaves
Graphic producer: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael

Tags:
ALCC Topless Poster, Breast Cancer Awareness, Breast Cancer Campaign, Breast Cancer Ads, Outdoor Campaign, OOH Advertising, Topless Poster

]]> Breast Cancer Foundation launches Pre Check app to look for breast cancer https://campaignsoftheworld.com/digital-campaigns/breast-cancer-foundation-precheck-app/ https://campaignsoftheworld.com/digital-campaigns/breast-cancer-foundation-precheck-app/#respond Sat, 05 Oct 2019 13:23:38 +0000 https://campaignsoftheworld.com/?p=17469 This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.

The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to check their breasts routinely. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.

Pre Check app by Breast Cancer Foundation

Pre Check app by Breast Cancer Foundation

Pre Check app by Breast Cancer Foundation

Pre Check app by Breast Cancer Foundation

The app launched on 1st October with a hyper-targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.

Download the app here (for Apple) or here (for Android).

Credits
Client: Breast Cancer Foundation NZ
Campaign: Pre Check
Agency: Colenso BBDO
Media: Starcom
Production Partner: Assembly
Sound: Franklin Road

Tags:
Digital, New Zealand, Public Interest, NGO, Breast Cancer Foundation, BBDO, Breast Cancer Campaign, Pre Check, Starcom, Awareness Campaign, Smartphone App, Pre Check App

]]> https://campaignsoftheworld.com/digital-campaigns/breast-cancer-foundation-precheck-app/feed/ 0