The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to check their breasts routinely. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.

The app launched on 1st October with a hyper-targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.

Download the app here (for Apple) or here (for Android).

Credits
Client: Breast Cancer Foundation NZ
Campaign: Pre Check
Agency: Colenso BBDO
Media: Starcom
Production Partner: Assembly
Sound: Franklin Road

Tags:
Digital, New Zealand, Public Interest, NGO, Breast Cancer Foundation, BBDO, Breast Cancer Campaign, Pre Check, Starcom, Awareness Campaign, Smartphone App, Pre Check App