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The Bread Exam, Campaigns of the world
Film and Video

The Bread Exam, a campaign teaching women to perform self-checks and detect early signs of breast cancer

August 7, 2022
The Bread Exam from British Islamic Medical Association and McCann Health has been developed to help tackle cultural taboos relating to intimate parts of the…
Superdrug, Itty Titty Stickies, Campaigns of the world
OOH Campaigns

Superdrug: Itty Titty Stickies

February 3, 2022
Superdrug launched a new Itty Titty campaign to encourage 18-35-year-olds to check their breasts. With nearly two thirds (64%) of women aged 18-35 years old…
Johnson & Johnson, Self-Exam Filter, campaigns of the world
Digital Campaigns

Self-Exam Filter by Johnson & Johnson

December 12, 2021
Self-Exam Filter - An Instagram filter that teaches women how to do a breast self-examination.     A worrying effect of this pandemic is the delay in…
Friends of Cancer atients 2020
Digital Campaigns

Friends of Cancer Patients : Cancer should never be a scary journey | Breast Cancer Awareness Month

October 26, 2020
No matter who you are or where you’re from, when you hear the diagnosis “Breast cancer,” your world comes to a standstill. But in the…
Movistar Unforgettable Lights
Tech Innovations

Movistar: Unforgettable Lights

October 26, 2020
Movistar Unforgettable Lights Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After…
A Day To Be Aware - Breast Cancer Awareness
Film and Video

Donde Quiero Estar: A Day To Be Aware – Breast cancer awareness campaign that invites to be aware of inequalities

October 20, 2020
A Day To Be Aware, a campaign for Breast Cancer Awareness Day that invites to be aware of inequalities Marking the occasion of the International Breast…
Lux The Soap with a Lump
OOH Campaigns

Lux ‘The Soap with a Lump’ – An initiative to help detect Breast Cancer

August 20, 2020
Lux: The Soap with a Lump. An initiative to help detect Breast Cancer Lux, India’s leading soap brand launched ‘The Soap with a Lump’ an initiative…
ALCC: Topless poster
OOH Campaigns

ALCC: Topless Poster | Touch to see if it’s real

December 9, 2019
In Mozambique, the majority of women are ashamed to talk about Breast Cancer and think that they are not at risk. It is very difficult…
CoppaFeel - Grab Life By The Boobs | Breast Cancer Awareness Campaign
Film and Video

CoppaFeel – Grab Life By The Boobs | Breast Cancer Awareness campaign

August 18, 2019
CoppaFeel! wants the public to confront breast cancer 'breasts on' in poignant 'Grab Life By The Boobs' campaign that tackles a diversity problem in Breast…
Breast Buffer
Digital Campaigns

Breast Buffer by Grey India – Breast self-examination reminder while watching videos

May 15, 2019
ALTBalaji’s Breast Buffer campaign for Breast cancer awareness. Women in India spend twice as many hours as men, watching content online. But given the data speeds…
Marie Keating Foundation - Take Notice
OOH Campaigns

The Marie Keating Foundation makes the world ‘Take Notice’ of a glaring lump that still goes unnoticed

November 3, 2018
Over more than half a million women around the world die of breast cancer. You know what could help a woman to seek early precaution…
Think pink Breast is everywhere
Film and Video

With Think-Pink, Leo Burnett see breasts everywhere!

June 9, 2016
Women should have their breasts examined regularly. Unfortunately, they tend to neglect this important appointment in their ever so busy lives. Unless relatives or loved…
manboobs4boobs breast cancer awareness campaign cotw
Digital Campaigns

Manboobs4boobs: A campaign to raise awareness for early detection of breast cancer that defies censorship in Social Media

April 21, 2016
David executive creative directors Joaquin Cubria and Ignacio Ferioli said: "It's hard to get women over 25 to examine their breasts regularly to prevent breast…
Check it Before its Removed 3
Film and Video

Pink Ribbon: Check it Before it’s Removed

March 16, 2016
DDB Berlin has created a breast cancer awareness campaign meant to be shared, and censored, on social media. Breaking Facebook and Instagram rules by exposing…
Instituto Mário Penna 2 cotw
Creative Print Ads

Instituto Mário Penna – Pink October

September 27, 2015
Certain things shouldn’t be seen before the time.
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