Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off his surroundings were hampered by low lighting. Due to the low quality camera on his smartphone and the fact that Iceland is pretty dark, especially in winter, fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees. His Instagram followers are now encouraging him to take more pictures and one fan even created the hashtag campaign #Runarforpresident which became a trending topic.

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Credits:
Director: Jan Boon via Wefilm
Producer: Floor Schroeijers
Director of photography: Thomas Buelens
Editor: Kees van Dijkhuizen
Line producer: Bui Baldvinsson at Hero Productions