The in-flight entertainment will include top-rated shows from the Zee bouquet of channels including Zee TV, Zee Café, Z Living, &tv, Living Foodz and Zee News.

Robert Williams, British Airways’ head of sales, Asia Pacific and the Middle East, said: “We take pride in offering our customers a wide range of engaging, inspiring and above all, entertaining options in our in-flight entertainment. We are constantly on the lookout for programming that caters to the varied tastes and preferences of our customers, including regional content. Our introduction of Global Content Hub By Zee programming is a big step in this direction”

British Airways’ in-flight entertainment content is updated regularly, with innovative categories often added for major holidays or key calendar events. Earlier this month, to celebrate the 90th Academy Awards ceremony and the British Academy Film Awards (the BAFTAs), British Airways added a collection of award-winning films to a newly-created category in its in-flight entertainment. The category, called Award Worthy, features films which won 12 Oscars and 12 BAFTAs in this year’s awards season, as well as receiving 87 nominations across the two ceremonies.

The changes to British Airways’ in-flight entertainment system are just additional way in which the airline is improving experiences for its long-haul customers. Last month the airline announced a renewed food offering for its World Traveller customers, where a full second meal will be offered on longer flights, while in Club World new dining and White Company bedding is being rolled out across the network. These changes come as part of the airline’s £4.5 billion investment for customers over the next five years.

This Article is related to:
British Airways, Academy Awards, In-flight entertainment, Zee Entertainment, Zee TV, Zee Café, Z Living, &tv, Living Foodz, Zee News, Marketing, Innovation, Marketing strategy, Digital marketing, In-flight Programming

Watch as British Airways along with the Indian community in the UK prepare for the grand Diwali festivities this year while London gets decked up in festival colours. So, pack your bags and leave the rest of the preparations to British Airways.

British Airways is getting ready to welcome you to the UK this Diwali so that you can celebrate your favourite festival at home, away from home. On behalf of British Airways, we wish all our customers a very happy and prosperous Diwali.

Best Diwali advertising campaigns that brought traditions and people together

This video is related to:
British Airways, campaigns, best festival ads, best Diwali ads, Diwali 2017 ads. Happy Diwali ads, digital marketing, Airline ads, Aircraft, Cabin Crew, Metro, London, UK, US, Travelers, Festival of lights, Advertising campaign, brand marketing

After tugging at your heartstrings last year with ‘Fuelled by Love’, British Airways brings you its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.

Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

The three-minute video ‘Discover the London You Don’t Know’ is now live on British Airways’ YouTube channel. It has been directed by critically acclaimed filmmaker, Amit Masurkar who is known for directing Sulemani Keeda and upcoming movie, Newton.

Also Check out these 101 things to do in London

Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East, said: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

To help you discover the essence of London this summer, British Airways is offering great value fares for travellers looking to discover and experience London at its enchanting best. Travellers from India to London can now purchase World Traveller Economy tickets starting at an all- inclusive fare of INR 41,510, or get a 20 percent discount when they book World Traveller Plus Premium Economy seats. These fares are available for bookings till 15 May 2017, and are valid on flights from now until 31 December 2017.

“Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city”, Robert added.

The short-film will be promoted on British Airways’ social media channels including, Facebook, Twitter and YouTube and run alongside print, digital, outdoor and social media campaigns.
British Airways has been flying to India for over 90 years. All flights land at the airline’s state-of- the-art home London Heathrow Terminal 5. From there, customers can head to the city on the Heathrow Express or other means of transportation; for customers who have onward flight connections, they can do so seamlessly at London Heathrow via the airline’s extensive network across the UK, Europe and the U.S. For further information on the offer visit ba.com

Terms and Conditions

• Tickets under this offer can be booked from 20 April 2017 until midnight of 15 May 2017
• Offer valid for travel from until 31 December 2017 for flights booked in World Traveller
(economy) and World Traveller Plus (premium economy) to UK
• Above fares are return sample fares and may vary due to currency fluctuations
• Please refer to fare rules for the complete set of applicable terms and conditions
• British Airways reserves the right to withdraw this offer anytime without prior notice

Formula 1 star Jenson Button enjoyed racing through the skies this week after piloting a British Airways A380 flight simulator at London’s Heathrow Airport.

The former World Champion – who recently announced his retirement from the track – spent 90 minutes perfecting take-off, cruise and landing of the world’s largest commercial aircraft.

The simulator at British Airways’ state-of-the-art Flight Training Centre near London’s Heathrow Airport – where the airline’s 4,200 professional pilots are trained – uses cutting edge motion, audio and graphics technology to deliver a completely immersive experience.

Jenson was coached on the flight deck by British Airways’ Head of Technical and Training, Captain Dave Thomas and Senior First Officer; William Swinburn for his first ever sim experience.

The 37-year-old made three landings into Hong Kong International Airport in total and was thrilled to take control of the iconic double-decker four-engine aircraft, which forms the centrepiece of British Airways’ fleet along with the Boeing 787 Dreamliners.

Jenson said: “It was so cool! I’ve flown all over the world but this is the first time I’ve experienced what it’s like to be at the controls and it was a pretty incredible feeling.

“It’s like you’re in a real aircraft and after a while you forget it isn’t the real thing. I think I did pretty well for a first timer – though if there had been passengers in the back we might have had a few complaints about my first landing. Let’s just say it was a bit bumpy.”

Captain Dave Thomas, Head of Technical and Training, was impressed by Jenson’s handling of the aircraft. He added: “Jenson obviously has experience travelling at high speeds and he adapted well to taking control of the A380.

“Being a pilot is all about calmness under pressure, preparing properly and getting from A to B with safety being the foremost priority at all times, so I think coming from a Formula 1 background Jenson definitely has some of the attributes required of a pilot.”

British Airways’ A380s are now flying between London and Los Angeles, Hong Kong, Johannesburg, Singapore, Washington, San Francisco, Miami and Vancouver. Visit ba.com to book your tickets.
The aircraft offers a choice of British Airways’ First, Club World, World Traveller Plus and World Traveller cabins and has a total of 469 seats.

About British Airways
British Airways’ route network currently serves more than 190 cities in 80 countries. British Airways has been flying to India for over 90 years and currently operates 49 flights a week between London Heathrow and the key five cities in India – New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. From October 2015, customers from Delhi became the first at British Airways globally to experience the most technologically advanced Boeing 787-9 Dreamliner and the new First cabin.
The airline operates from the award-winning Terminal 5 at London Heathrow. Exclusive to British Airways’ and Iberia Airlines’ customers, Terminal 5 was named by Skytrax as the Best Airport Terminal for the fifth consecutive year in 2016. London Heathrow also won the Best Airport Shopping award in the same year.

In October 2016 at the Business Traveller Awards, British Airways was awarded the Best Short-Haul Carrier and its frequent flyer programme, Executive Club was awarded the Best Frequent Flyer Programme for the 11th consecutive year. British Airways’ Concorde Room at London Heathrow Terminal 5 was awarded Best Airport Lounge. The oneworld alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the fourth consecutive year.

In February 2016, British Airways won the Consumer Superbrand for the third time in a row, and the Business Superbrand for the second year in a row at the Superbrands 2016 Awards. This is the first time that any company has won both prestigious titles in two consecutive years.

New Delhi, 25 November 2016: British Airways has launched its new British Airways BOTler, a personal Facebook Messenger BOT that serves customers with a ‘best of the best’ guide to travelling to London this winter.

In highlighting numerous reasons to visit the UK capital this winter season, the British Airways BOTler will offer live updates on exclusive deals and personalised recommendations on top attractions and experiences tailored for individual users. Designed to add value to Indian residents flying to London in December and the coming months, the British Airways BOTler is part of ‘London for Less’ – the airline’s special fare-led, global winter campaign.

Exclusive British Airways BOTler deals include luxury for less stays at the Rosewood London, which is offering 30 percent discount on hotel bookings during a fixed travel period. Passengers presenting their boarding passes also receive up to 60 per cent off at Bicester Village and a VIP Pass and discounts at Westfield London.

For customers looking to fly to London and start engaging with the British Airways’ BOTler for tips and more, visit http://m.me/BritishAirways to be directed to the British Airways BOTler on Facebook. Alternatively, customers can start a conversation with the British Airways BOTler via Facebook Messenger.

“As an airline we are continually reviewing the ways in which we engage with our loyal customers, that includes providing them with added value before they even fly with us. By launching the British Airways BOTler across our core markets, we are providing our customers with a plethora of extra reasons – tailored to their personal tastes – to experience the magical city of London at its iconic winter best,” said Sara Dunham, British Airways’ head of marketing retail and direct channels.

“Designed exclusively for Facebook Messenger, the British Airways BOTler will guide users through what to expect in the UK capital during the holiday season, highlighting exclusive deals across London to fuel that pre-holiday excitement.”

To encourage its worldwide customers to visit London and experience the cosmopolitan city at its enchanting winter best, British Airways is offering special fares to London Heathrow across almost 200 international destinations. Indian travellers can enjoy ‘London for Less’ this winter with return flights starting from as little as all-inclusive fare of INR 39,304 for travel from Mumbai and INR 40,558 for travel from Delhi on all tickets purchased between 25 November 2016 to 1 December 2016. The special fares are available for a 10-week travel period between 16 January 2017 and 30 March 2017.

“Travelling to London has just got more economical for Indian customers with the rupee going even further than it did earlier this year. With such exciting deals on offer, this is a great opportunity for Indian customers to get the best value for money. Whether this is your first time or you are a returning visitor, London bustles with seasonal magic during winter. Sporting fans, culture seekers, foodies and shopaholics alike are spoilt for choice across the city’s diverse boroughs. From family activities and luminous festive markets, to hidden gourmet dinners and high street fashion, our team and partners have curated an array of top tips that are exclusive to the British Airways BOTler,” said Moran Birger, British Airways’ regional general manager for South Asia.

International customers flying with British Airways’ can also enjoy an array of exclusive experiences and discounts via a host of eye-catching deals at some of the UK’s most famous brands when they present their boarding pass. The offers are available to British Airways’ international customers only (non-UK residents). Terms and conditions apply; please visit ba.com for more information.

A full timetable of British Airways’ flights to London is available online here where customers can find the lowest fares and book, pay and check-in online for their flights.

About British Airways

British Airways’ route network currently serves more than 200 cities in 75 countries. British Airways has been flying to India for over 90 years and currently operates 49 flights a week from London Heathrow to five cities – New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. From 25 October 2015, customers from Delhi became the first at British Airways globally to experience the most technologically advanced Boeing 787-9 Dreamliner and the new First cabin.
The airline operates from the state-of-the-art Terminal 5 at London Heathrow, which is exclusive to British Airways’ and Iberia Airlines’ customers and is capable of handling 30 million customers a year. In March 2016, Terminal 5 was named by Skytrax as the Best Airport Terminal for the fifth year running. London Heathrow also won the Best Airport Shopping award.
In October 2016 at the Business Traveller Awards, British Airways was awarded the Best Short-Haul Carrier and its frequent flyer programme, Executive Club was awarded the Best Frequent Flyer Programme for the 11th consecutive year. British Airways’ Concorde Room at London Heathrow Terminal 5 was awarded Best Airport Lounge. The oneworld alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the fourth year running.
In February 2016, British Airways won the Consumer Superbrand for the third time in a row, and the Business Superbrand for the second year in a row at the Superbrands 2016 Awards. This is the first time that any company has won both prestigious titles in two consecutive years.

Credits:
British Airways
SapientNitro India