Brooke bond Red Label Tea: One tea, Many greetings

COTW — Sun, 16 Sep 2018 08:51:55 +0000

In every part of India guests are treated in the best possible way. All Indians swear by the phrase “Atithi Devo Bhava” which means that guests are equal to god. Almost every household, no matter their culture, tea is the often the first thing that is offered to the Guests. Through this campaign artist tried to show that Red Label tea can be the perfect host. Even if your language and the greetings are different, the emotion that is connected with those greetings and hospitality is the same. The theme of the campaign is “chai ek, swaagat anek” which roughly translates as one tea, many greetings.

Credits-
Brand: Brooke bond
Campaign: Chai Ek,Swaagat Anek
Category: Print
Artist: Shipra Goel
School: College of art, New Delhi

This Article is about:
Print Advertising, Creative Print Ads, Brooke Bond, Red Label

Brooke Bond Red Label – Taste Of Togetherness

COTW — Thu, 30 Jun 2016 10:26:09 +0000

Can a conversation over tea break deep-rooted prejudices? In it’s latest short film, Brooke Bond Red Label tries to explore just that. The results are heart-warming.
Brooke Bond Red Label – That Kind Of A Woman

Brooke Bond Red Label Wins Glass Lion Grand Prix for ‘6-Pack Band’ at Cannes

COTW — Fri, 24 Jun 2016 05:15:55 +0000

It is not every day that the transgender community gets celebrated in a society ridden with stigmas.

India’s first transgender band created by Hindustan Unilever’s Brooke Bond Red Label bagged top honors at the 63rd International Festival of Creativity in Cannes. Brooke Bond Red Label 6 Pack Band won the Glass Lions Grand Prix, a category introduced to celebrate culture-shifting creativity that positively impacts gender inequality, imbalance and injustice.

In January this year, Brooke Bond Red Label tea and Y-Films partnered to launch India’s first transgender band – the Brooke Bond Red Label 6-Pack Band. The band comprising six members from India’s transgender community, aimed to spread the message of making the world a warmer and more welcoming place for everyone irrespective of religion, economic background or gender. Music videos of the Brooke Bond Red Label 6Pack Band have reached over 25 million people on YouTube and can be viewed here. Celebrities including Sonu Nigam and Hrithik Roshan have lent their support to the band by featuring in their music videos.

Ae Raju – Hrithik Roshan

Presenting to you Brooke Bond Red Label 6 Pack Band’s fifth single, ‘Ae Raju’, and this time with Bollywood’s biggest heartthrob, Hrithik Roshan!

Sab Rab De Bande – Sonu Nigam

66 years after the Indian Constitution was signed, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band, sings with Sonu Nigam, to make the world a more welcoming place. Watch, like, and share ‘Sab Rab De Bande’ and help spread smiles all around!

Inspired by a beautiful Guru Granth Sahib couplet, ‘Sab Rab De Bande’ gives the heartwarming message that in the eyes of the Almighty, we are all equal; that there is no barrier of caste, creed, community or gender; and humanity is the one religion all his children should practice.

Hum Hain Happy – 6 Pack Band

Hil Pori Hila (Stomp Mix) | 6 Pack Band feat. Zanai Bhosle

This time, the Brooke Bond Red Label 6 Pack Band gets together with the great Asha Bhosle’s grand-daughter Zanai Bhosle, to sing the most kickass Marathi song EVER!

Brooke Bond Red Label has always struck an emotional chord with consumers through their campaigns that aim to bring about a change in societal outlook. Speaking about the association with the 6 Pack Band, Brooke Bond Red Label spokesperson, Shiva Krishnamurthy said, “Brooke Bond Red Label has always stood for ‘Swad Apnepan Ka’ (Taste of Togetherness) that brings people together from across the widest cultural chasms in India. The brand has implored people to break barriers and come together over a cup of tea. The 6 pack band initiative helps us walk the talk on Brooke Bond Red Label’s credo of making the world a more welcoming place.”

Source: HUL