1 out of 3 teenagers experience bullying – and those with dandruff are twice as likely to be among them. Head & Shoulders, in collaboration with The Diana Award Anti-Bullying Pro, is dedicated to educating 1 million young people about countering various forms of bullying. Now, in partnership with their creative agency, Valtech Radon, they are launching their second campaign to spotlight the heightened vulnerability of teenagers with dandruff.

Head & Shoulders has been effectively combatting dandruff for over six decades. However, addressing dandruff is just one facet of our mission. By teaming up with Anti Bullying Pro, we aim to transform the conversation surrounding dandruff and empower one million European teenagers to confront all forms of bullying through a combination of communication and education.

There is a complex interplay between dandruff and bullying that needs urgent attention. Through our work, we aim to mobilize individuals to join the fight against bullying and empower them with effective strategies to combat this issue. Our vision for the future is to enhance people’s quality of life by minimizing the social and emotional challenges associated with dry scalps, flakes, and dandruff,” says Diego Alirangues Martín, Senior Brand Manager at Head & Shoulders.

The second edition of Head & Shoulders anti-bullying campaign aims to raise awareness about the vulnerability of teenagers with dandruff and encourage people to join the fight against bullying. The new campaign uses a powerful visual metaphor – a growing backpack – to illustrate the hidden burdens bullying and dandruff can place on students, emphasizing the impact of simple acts of kindness.

“Dandruff is diminished as this small white flake, but in reality, it has a much heavier emotional weight for teenagers. This is the insight on which we came up with the idea of using a growing backpack as the metaphor for showing the weight on kids’ shoulders. By suspending reality and dramatizing it this way, we hope to break down the stigmas that often come along with both dandruff and bullying.” says Petter Rudwall, Creative Director at Valtech Radon.

Credits
Agency: Valtech Radon
Campaign: Weight of the Flake
Paula Backman & Agnes Zetterman – Creatives Marcus Lundin – Director
Petter Rudwall – Creative Director
Bernadette Hutson – Account Director
Hampus Fernström – Project manager
Petrus Lidbeck – Editor
Klara Sundström – Producer
Erik Skånmyr Hero – Senior Producer
Production team – The Gang (Spain)
Client: Head & Shoulders
Diego Alirangues Martin – Senior Brand Manager
Helene Graffner – Communications Director & Responsible Beauty Leader, Beauty Care Europe
Alessio Martini – Senior Marketing Director
Evangelos Tselentis – Brand Director
Guido Marchetti – Director, Advertising Production

This Campaign is about:
Anti-Bullying Campaign, Teen Bullying Prevention, Head & Shoulders Dandruff Care, Empowering Teenagers, Bullying Awareness, Diana Award Partnership, Valtech Radon Creative Agency, Combating Bullying, Teen Mental Health, Education and Communication, Bullying Prevention Initiatives, Teen Empowerment Program, Dandruff Vulnerability, European Teenagers, Social Responsibility Campaign, Bullying Education, Weight of the Flake

In the digital age, social media has become an integral part of the lives of young Americans, offering a platform for self-expression, communication, and community building. However, the online world also harbors a dark side, where cyberbullying thrives, posing serious threats to the mental and emotional well-being of teenagers. Recent research has revealed a chilling correlation between cyberbullying and teen suicide attempts, with every 233 bullying posts online potentially leading to one teenager attempting suicide. To address this alarming issue and raise awareness among parents, Stand for the Silent, a prominent anti-bullying non-profit, teamed up with the Kazoo App to develop “Social Bullets,” an eye-opening experiment aimed at shedding light on the dangers of cyberbullying.

The Birth of Social Bullets
To create Social Bullets, a cutting-edge AI was trained on a vast database of over 2 million human-moderated social media posts and content. Through machine learning, the algorithm effectively identified and captured bullying posts from four major social media platforms frequently used by American students. The experiment collected an astonishing 70,000 toxic comments per day, offering a disturbing glimpse into the sheer magnitude of cyberbullying.

Stand for the Silent’s Virtual Educational Sessions
With this powerful tool in hand, Stand for the Silent set out to educate parents on the tragic reality of cyberbullying. The organization conducted virtual educational sessions that simulated 24 hours in the life of a typical American student on social media. During these sessions, parents were exposed to the chilling prevalence and severity of cyberbullying, revealing the devastating effects it can have on their children’s mental health and well-being.

Kazoo App: A Guardian for Online Safety
The virtual learning sessions not only served to create awareness but also generated qualified leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App. Designed to build a safer social media environment, Kazoo is a personal safety app developed to empower families in protecting their loved ones from cyberbullying and other online dangers. By offering features such as real-time monitoring, content filtering, and reporting mechanisms, Kazoo aims to ensure a secure online experience for young users.

Partnership for a Safer Future
Stand for the Silent and Kazoo joined forces to address the problem of cyberbullying and its dire consequences for teenagers. Through special presentations in virtual learning sessions at local Parent Teacher Association (PTA) meetings, they were able to reach out to parents across the nation. These educational sessions were hosted via Zoom and featured Kirk Smalley, the president of Stand for the Silent, who passionately advocated for the cause. Additionally, cyberbullying survivors shared their harrowing experiences, providing valuable insights and guidance for parents to navigate the complexities of the online world with their children.

Conclusion
In a world where social media plays a central role in the lives of teenagers, it is essential for parents to be aware of the dangers of cyberbullying and its potential impact on their children’s well-being. Social Bullets, the brainchild of Stand for the Silent and the Kazoo App, serves as a wake-up call to parents, revealing the staggering prevalence of cyberbullying and its devastating consequences. By building awareness and equipping parents with tools like Kazoo, we can collectively work towards creating a safer online environment for the younger generation, where they can freely express themselves without fear of harm. Together, we can stand against cyberbullying and protect the mental health and happiness of our teens.

Credits
Advertising Agency: Area 23, An IPG Health Company
Client: Kazoo | Stand for the Silent
Campaign: Social Bullets

This campaign is about:
Cyberbullying, Teen suicide, Online safety, Digital wellbeing, Cyberbullying prevention, Teen mental health, Social media dangers, Protecting teens online, Internet safety for teenagers, Cyberbullying awareness, Online bullying, Teenagers, social media, Cyberbullying statistics, Social media impact on teens, Cyberbullying effects, Teen mental health support, Cyberbullying prevention tips, Online harassment, Bullying on social media, Awareness campaign

They’re doing this by updating their terms and conditions to explicitly ban unsolicited and derogatory comments about someone’s appearance, body shape, size, or health. This includes language that can be deemed fat-phobic, ableist, racist, colourist, homophobic or transphobic.

Body shaming is not acceptable on or off of the Bumble app. For those who may not know, body shaming means forcing your opinion of a ‘good body’ onto others. It can come in the form of sending a message to someone that’s critical of their body or health, or by stating in your Bumble bio that a certain kind of body is unacceptable or undesirable. Body shaming includes fat shaming, health shaming, criticizing skin or hair, thin shaming, unsolicited opinions, and mocking someone’s physical features.

Body shaming can harm its recipients’ mental and even physical health, so if you’re not sure if a message will come across as body shaming, a good rule of thumb is not to comment on another user’s body or health at all. Find something else about their profile to talk about. Or, if you’re not interested in someone, you can swipe left.

People who use body shaming language in their profile or through the Bumble app’s chat function will receive a warning for their inappropriate behaviour, and repeated incidents or particularly harmful comments will result in being banned from the platform. If body shaming happens to you on Bumble, you can report it using tools within the app, including Block & Report, Unmatch & Report, and Hide & Report.

Let’s work together to create a kinder and more accepting internet for everyone.

Earlier this month, Bumble surveyed* over 2700 single Indians to find out how body shaming has affected their lives. The stark findings include:

• 44% of respondents have been made to feel insecure about their body in the past year
• 38% of respondents stated that people are more likely to make unsolicited comments online, 29% in-person and 33% both online and in-person
• 75% of respondents feel that they are more likely to feel physically judged while dating compared than other areas of life

Bumble users can also report someone for body shaming within the app using its Block + Report tool. Bumble is also encouraging their community to report bad behaviour through their in-app reporting to enforce this specific set of guidelines.

Bumble app: Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and a professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero-tolerance for hate, aggression, or bullying.

Thanks to BBDO, the campaign displays impeccable visual finesse. It takes viewers through the anecdotal experience of a teenage girl. At first, she seems to be developing some sort of illness. However, after the first viewing, the interactive portion of the campaign starts. Viewers enter their phone numbers and watch the ad again. But, the second viewing reveals another hidden perspective. It allows onlookers to become privy to the protagonist’s phone messages. Thus, what first appears to be a COVID-19 related case turns into a tale of Cyberbullying.

All in all, we are beyond impressed by the creativity on display. But, most importantly, we stand in awe of the social change that Monica Lewinsky is trying to create.

Tags:
Best Experimental Film, Online Bullying, The One Club for Creativity, Cyber Harassment, Bullying, Harassment

Recently, TBD and Ad Council joined their voices to address the problem of teen bullying. As part of the ‘Because of You’ campaign, the two created a digital film titled ‘A Message from the Future’. In essence, the campaign addressed the long-term effects of bullying. However, it also demonstrated the impact of inclusion, encouragement, and empathy.

As it begins, the film showcases teens listening to some recordings. However, the catch is that the recordings feature the future-selves of their friends. But, that’s not the moving aspect of this campaign. Instead, it is the relationship shared by the person in-frame and the viewer. The former happens to be a survivor of bullying. The latter is someone who helped the former in doing so. As the film progresses, it unravels the power of kindness. By the end, the teens watching the recording realise something profound. They understand how stepping up for someone can have an everlasting impact.

Simply put, the creators of this anti-bullying campaign adroitly handled the intricate subject matter. We appreciate their diligence and stand in support of bullying prevention.

Credits:
Ad Council

The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen.
Three content pieces were created, each showing how the actions of men creep into the world of young boys, and the very real consequences. One video sees a young girl’s first encounter with a young boy objectifying her, while the other two show a young girl’s first encounter with a catcall and a young boy’s first encounter with a sexist and inappropriate joke.

“It’s these actions, and inactions, that young boys see happening daily and as a result, think that this is how a man should act. In reality, it’s our responsibility to teach the next generation of men how they should behave so that we can break the cycle of gender-based violence,” said HelloFCB+ CCO Mike Barnwell.

#16DaysOfActivism is an international campaign to challenge violence against women and girls and takes place from 25 November (the International Day for the Elimination of Violence Against Women) To 10 December (Human Rights Day). It’s a time when South Africa stands together with women and children to send a clear message that gender-based violence is not welcome in this country.

“This was a really exciting campaign for the City and one we are so proud of,” added Director of Communication for the City of Cape Town, Priya Reddy.

“As a local government, we don’t always allow ourselves to be as bold as we would like. But we have seen how much gender-based violence affects and matters to our residents and felt it was our duty to get involved in the conversation. And it was time to focus the conversation on men and how it is solely their behaviour that can either perpetuate or stop the cycle of GBV.”
-Notes for Editors-

My First Touch
The way men treat women, boys learn. Leave a legacy that shows him that gender-based violence is unacceptable by teaching him to speak up against it.

My First Joke
The jokes men tell, boys learn. Leave a legacy that shows him that gender-based violence is unacceptable by teaching him to speak up against it.

My First Catcall
How men talk to women, boys copy. Leave a legacy that shows him that gender-based violence is unacceptable by teaching him to speak up against it.

Credits
Client: City Of Cape Town
Campaign: 16 Days of Activism
Client contacts: Priya Reddy, Vanessa Gagu
Creative Agency: HelloFCB+
Account Management: Genevieve Ferraris, Lameez Lawrence, Kamo Masizane Chief Creative Officer: Mike Barnwell
Creative Director: Dylan Davies
Art Director: Reuben Abrahams
Copywriter: Dylan Rohleder
Senior Producer HelloFCB+: Lauren Trevelyan
Production Company: Carbon Films
Director: Jason Fialkov
Executive Producer: Kirsten Clarence
Producer: Natalie Chapman
Post- production: Strangelove Studios
Editor: Emily Bussac
Grade: Nic Apostoli
Audio: WeLoveJam – Hannes Burger

Tags:
#16DaysOfActivism, City of Cape Town, HelloFCB+, 16 Days of Activism, FCB, Human Rights Day, Bullying, Gender-based violence, Violence Against Women, Advertising agency, South Africa

Credits
Brand: Vizoo Magazine
Campaign: Bullying
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: William Moura, Bruno Richter
Copywriter: Victor Vicente
Photographer: Rafael Magalhães
Illustrator: Felipe Moreira
Retouch: Ed Mesquita

Tags:
Brazil, Media, Vizoo Magazine, Camisa 10, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Bullying, Advertising, Awareness Campaign, Stop Bullying

The helmets are claimed to be soon on shelves. We think that such cool looking helmets would encourage kids to wear them and make parents of these kids heave a sigh of relief for having to care less about their kids’ safety on road. However, we don’t know how much of a big difference it will make to the bullies. Perhaps, they will also like to wear their favourite helmets and appreciate those who wear them too rather than bullying them. Maybe!

The prototype that they had created and launched on the web had received a warm response from the media and the internet community. Their first model was “The Bob” along with many more hairstyles to come like “The Monk.”

Credits
Advertising Agency: NORD DDB, Sweden
Chief Creative Officer: Andreas Dahlqvist
Art Directors: Simon Higby, Clara Prior Knock
Designer: Elin Jansson
Brand Identity/Packaging Design: Andreas Johansson, Anna Lisspers
Producers: Tomas Wall, Haris Badic
Working Prototype: Roger Davis

Tags:
NORDDDB, DDB Stockholm, DDB Worldwide, NORD DDB Stockholm, Sweden, Personal Accessories, Helmet Hair, Clio Awards, Bullying, Packaging Design, Technology, Safety, Innovation

Credits
Client: David Lynch Foundation
Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Art Director:Jules Perron, Raphael Stein
Copywriter:Philippe Lesesvre
Strategic Planner Director:Luc Wise
Account Manager:Johanna Warlus
Photographer:Peter Lippmann

Credits:
Advertising Agency: Bells & Whistles advertising, Pune, India
Creative Director / Copywriter: Saurabh Kirtane
Art Director: Nikhil Kukalwar
Illustrator: Suhas Thaware
Additional credits: Vinayak Raut, Amol Gite

The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, They knew they had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Dani Minaker, Sebastian Tarazaga
Agency Producers: Andy Gulliman, Felipe Calviño, Adrian Aspani
Account Director: Ana Bogni
Production Company: Landia / Stink
Director: Agustin Alberdi
Executive Producers: Daniel Bergmann, Andy Fogwill, Diego Robino
Producer: Nell Jordan
Director of Photography: Carlos Ritter
Post house: Electric Theater