This World Equality Day, Bumble, the women-first dating app, revealed that 86% of single Indians believe that women’s equality is an essential deciding factor while dating someone; as many as 72% believe in equality of rights as per their recent nationwide survey.

Over the years, different generations battling rigid gender stereotypes are starting to demand change in their ways. About 30% of single Indians say they won’t date someone who doesn’t believe in gender equality and women’s rights. Single Indians, particularly Gen Z, believe in the importance of equal pay and want to have conversations around these topics with their potential partners. 53% of single Indians claim equal pay is an important consideration when they choose to date, someone.

“As we evolve collectively as a society, it’s hopeful to see how today’s millennials and GenZ in India are looking to connect with someone for whom issues such as gender equality, fighting sexism, and equal pay is a priority in forming meaningful relationships. As per our recent study, more single Indians are likely to talk openly about equal pay and women’s rights with their partners and are unlikely to date someone sexist”, shared Samarpita Samaddar, Communications Director, Bumble India.

Credits
Advertiser: Bumble
Topic: Women’s equality

They’re doing this by updating their terms and conditions to explicitly ban unsolicited and derogatory comments about someone’s appearance, body shape, size, or health. This includes language that can be deemed fat-phobic, ableist, racist, colourist, homophobic or transphobic.

Body shaming is not acceptable on or off of the Bumble app. For those who may not know, body shaming means forcing your opinion of a ‘good body’ onto others. It can come in the form of sending a message to someone that’s critical of their body or health, or by stating in your Bumble bio that a certain kind of body is unacceptable or undesirable. Body shaming includes fat shaming, health shaming, criticizing skin or hair, thin shaming, unsolicited opinions, and mocking someone’s physical features.

Body shaming can harm its recipients’ mental and even physical health, so if you’re not sure if a message will come across as body shaming, a good rule of thumb is not to comment on another user’s body or health at all. Find something else about their profile to talk about. Or, if you’re not interested in someone, you can swipe left.

People who use body shaming language in their profile or through the Bumble app’s chat function will receive a warning for their inappropriate behaviour, and repeated incidents or particularly harmful comments will result in being banned from the platform. If body shaming happens to you on Bumble, you can report it using tools within the app, including Block & Report, Unmatch & Report, and Hide & Report.

Let’s work together to create a kinder and more accepting internet for everyone.

Earlier this month, Bumble surveyed* over 2700 single Indians to find out how body shaming has affected their lives. The stark findings include:

• 44% of respondents have been made to feel insecure about their body in the past year
• 38% of respondents stated that people are more likely to make unsolicited comments online, 29% in-person and 33% both online and in-person
• 75% of respondents feel that they are more likely to feel physically judged while dating compared than other areas of life

Bumble users can also report someone for body shaming within the app using its Block + Report tool. Bumble is also encouraging their community to report bad behaviour through their in-app reporting to enforce this specific set of guidelines.

Bumble app: Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and a professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They’ve built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero-tolerance for hate, aggression, or bullying.

India defeated Australia by whooping 3 wickets, bagging the test series (2-1), and adding the feather of Border-Gavaskar trophy to its winning crown.

The icing on the cake with this victory was that it was a second-tier Indian side playing at Gabba, a place where Australians stood strong without accepting defeat for 32 straight years. But with this #IndVsAus test match, we changed the course of history and made them taste defeat on their winning ground.

With everyone in a super celebration mood, brands joined forces with netizens. This time they too are celebrating Indian cricket victory with hilarious and spot-on cricket memes. And as always, we found the best of these memes for you.
Enjoy.

We hope these IndVsAus cricket memes warm your heart as much as it did for us.
Happy Celebration!

Netflix India

– Lovable characters
– Plot twists
– Thrills
– Spiderman

This series had everything! ?#AUSvIND

— Netflix India (@NetflixIndia) January 19, 2021

Zomato

spiderman, spiderman tune dilaya mere dil ko chain#AUSvsIND

— zomato (@zomato) January 19, 2021

Anand Mahindra

How would you like to eat your words? Grilled, fried, baked…wrapped in a chapati or dosa? ? pic.twitter.com/nZs3Z2N8Fa

— anand mahindra (@anandmahindra) January 19, 2021

Swiggy

Indian Cricket Me flipping
Team today an Omelette
?
Turnaround of the century!!#INDvsAUS

— Swiggy (@swiggy_in) January 19, 2021

Reliance Digital

Thank you Team India, for officially converting twenty twenty one into twenty twenty won.#INDvAUS #GabbaTest #RishabhPant #BorderGavaskarTrophy pic.twitter.com/Ic7l9gD2xI

— Reliance Digital (@RelianceDigital) January 19, 2021

Paytm

Spiderman, Spiderman… bill pay karlo Spiderman. ? ?#INDvAUS

— Paytm (@Paytm) January 18, 2021

Pepsi India

 

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IndiGo

 

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Dineout

 

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Boat

 

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Social

 

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Audi

 

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Tata Cliq

 

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Manforce India

 

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Durex

 

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Swiggy

 

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Bumble

 

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Fevikwik

 

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Cure Fit

 

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Vodafone

 

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Dunzo

 

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Tinder

 

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KFC

 

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Himalaya Men

 

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Arre

 

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Bingo

 

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Alt Balaji

 

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Ixigo

 

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Year after year, the Earth revolves around the sun just the same. Seasons change and the world evolves. People meet each other in mysterious ways and plant the seeds of love. In other words, life happens faster than the blink of an eye. However, since the past few months, the world at large has been brought to its knees by a microorganism. Consequently, among countless other human endeavours, the face of dating has also changed drastically. A recent digital campaign named Time to Connect by Bumble, the dating app, eloquently demonstrates how.

In the film ad created by Mother, UK, viewers experience the contrast between dating before and after the pandemic. The digital marketing campaign starts by depicting the mechanics of romance in today’s social-media-driven culture. Afterwards, the ad film changes gears towards the middle and enters the territory of advertising brilliance. It showcases how virtual dating under lockdown conditions can be an opportunity to slow down and establish deeper connections.

In a nutshell, Time to Connect is a fast-paced ad film that unequivocally delivers its message. Moreover, we feel that it reminds us that new and meaningful human relationships can flourish even in tough times.