Burger King literally made potential customers (basically McDonald’s patrons) to download its app or use it if they were one of the millions who already had it on their phones through an irresistible offer of a one-cent Whopper. The twist? People had to order from the app when inside or close to McDonald’s outlet (within the range of 600 feet of any McDonald’s outlet). The app then directed folks to the nearest BK outlet where they can do and have their one-cent Whopper.

Well, we think it was pretty clever and bold considering these facts about McDonald’s presence in the USA – Close to 75% population resides within three-four miles of a McDonald’s outlet. Also, U.S. had 14,000+ McDonald’s outlets and around 7,200 Burger King outlets in 2017. So, to divert the attention of a large part of a population that loves burgers from MacDonald’s to Burger King is a job well done. Burger King is truly the king of guerrilla marketing stunts!

Burger King Whopper Detour (#WhopperDetour)

Credits
Client – Burger King
Agency – FCB NEW YORK
Fred Levron – Worldwide Creative Partner
Ari Halper – Chief Creative Officer
Gabriel Schmitt – Group Creative Director
Laszlo Szloboda – Associate Creative Director, Copy
Alex Sprouse – Associate Creative Director, Art
Akos Papp- Associate Creative Director, Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Producer
Sarah Tarner – Account Supervisor
Jesse Morris – Project Manager
Janice Katz – Business Affairs Lead

PRODUCTION
FILM
O Positive
Jonathan Klein – Director
Htat Lin Htut – Director of Photography
Ralph Laucella – Executive Producer
Jason Reda – Producer

EDIT
MackCut
Gina Pagano – Executive Producer
Margarita Mutuc – Producer
Nick Divers – Editor
Kenneth Muñoz – Assistant Editor

SOUND MIXING
Honeymix
Mary Tomasiewicz – Owner/ Executive Producer
Conrad Sanguineti – Sound Engineer

MUSIC
Human
James Wells – Executive Producer
Joshua Green – Producer

OOH
Chem Creative
Frank Moran – Executive Producer
Pete Sax – Executive Producer

ANIMATION & PRINT
Zombie
Fabricio Takahashi – Director of Operations
Daniel Franco – Creative Director
Stefanie Dias – Producer

Tags:
FCB New York, McDonald’s, Burger King, Whopper Detour, O Positive, Animation, Guerrilla Marketing, Digital, Technology, Geotargeting, Whopper, McDonald’s drive-thru, Burger King Whopper Detour, Fast Food