BK Taste Lawyers: A New Flame-Grilled Contender Arrives

The star of the campaign is the BK® Taste, a flame-grilled burger available in 1, 2, or 3 patty versions and served with a new smoky Taste Sauce. It launched nationwide across Brazil, offering something familiar yet distinctly “BK”—affordable, customizable, and packed with grilled flavor.
But the way Burger King chose to introduce this item is what earned the spotlight.

A Campaign Rooted in a Rivalry

The fast-food world has long been known for its iconic rivalries, and this campaign leans right into that history.
Over the years, many consumers have pointed out similarities between BK’s new release and a competitor’s well-known burger. But what most people don’t know is that the competitor’s burger was originally created to mimic the Whopper. Back in the early 2000s, the Whopper’s popularity pushed other chains to engineer their own “big, smoky, grilled-style” sandwiches to keep up.

So Burger King flips the narrative:
If a competitor copied the Whopper, then BK copying that copy would technically mean they’re just… copying themselves.
Except they aren’t.
Because the BK® Taste isn’t a duplicate—it’s an evolution. Flame-grilled, customizable, and more affordable, it reflects BK’s essence more than any comparison suggests.

Calling All Lawyers: A Playful Legal Review

To spotlight the originality of their new creation, Burger King and AlmapBBDO introduced a brilliantly unexpected idea:
Invite lawyers to professionally evaluate the BK® Taste.

How It Worked
At participating BK® Drive locations across Brazil, any lawyer who presented their official Brazilian Bar Association ID received a free BK® Taste 1.0. The intention? Get impartial, expert “legal opinions” on whether the new burger could truly be considered a copy.
This tongue-in-cheek approach blends humor with social commentary, creating a campaign that feels fresh, relevant, and highly shareable—especially in a country known for strong online engagement.

Why This Campaign Works

This activation delivers on multiple levels, making it a strong example for marketers and creatives alike.

1. Taps Into Cultural Conversation
   People already speculate about similarities between fast-food burgers. BK uses that chatter as fuel—turning a potential criticism into a marketing advantage.
2. Leverages Humor Without Being Aggressive
   Instead of calling out competitors directly, BK uses lawyers as neutral “experts.” The legal twist softens the rivalry with wit and intelligence.
3. Reinforces Brand Identity
   Flame-grilled flavor, straightforward communication, and a bit of irreverence—everything about the BK® Taste aligns with the brand’s long-standing personality.
4. Creates Real-World Engagement
   Offering free burgers to a specific professional group is unusual enough to drive attention and word-of-mouth, both online and offline.

Key Takeaways for Marketers & Creatives

The BK Taste Lawyers campaign demonstrates several practical lessons:

• Use brand heritage strategically – BK turned a decades-old rivalry into a timely, relevant story.
• Lean into humor with intention – Comedy can elevate a campaign when it aligns with brand voice.
• Make activations participatory – Involving lawyers directly transformed the idea from a simple promotion into a cultural moment.
• Turn conversations into opportunities – When people talk—whether positively or negatively—brands can redirect that momentum in clever ways.

Conclusion: A Smart, Flavorful Start to 2025

With the BK Taste Lawyers campaign, Burger King and AlmapBBDO once again prove their mastery of witty, bold advertising. By merging food culture, humor, and a dash of legal flair, they created a campaign that not only highlights the BK® Taste but also strengthens Burger King’s place in Brazil’s competitive fast-food landscape.
It’s a reminder that great advertising doesn’t always need to lean on grandiose storytelling—sometimes, all it takes is a clever twist, a bit of courage, and a perfectly grilled burger.

If the rest of 2025 continues with this level of creativity, fans of smart marketing (and flame-grilled burgers) are in for a good year.

This campaign is about:
Burger King Brazil, BK Taste Lawyers, BK Taste Campaign, Creative Advertising Campaigns, AlmapBBDO Brazil, Fast Food Marketing, Burger King New Launch, Flame Grilled Burger, Marketing Campaign 2025, Advertising Case Study, Brand Rivalry Marketing, Creative Marketing Ideas.

As the holiday season approaches, Burger King Brazil, in collaboration with the creative minds at DM9 agency, is rolling out an innovative campaign ‘Hangover Whopper’ to cater to those who may have indulged a bit too much in the festivities. Say goodbye to post-celebration blues and hello to exclusive discounts on Burger King’s iconic sandwiches—Whopper Jr. Double, Whopper, and Whopper Double—with a unique twist: your hangover face determines the discount! In this article, we’ll delve into how Burger King is using facial recognition technology to bring a playful solution to combat hangovers during this joyous time.

Unlocking Hangover Discounts with Facial Recognition:
Picture this: You wake up after a night of celebration, feeling the effects of a memorable time. Instead of reaching for a typical hangover remedy, Burger King Brazil offers a more exciting solution through its app. Users are directed to the dedicated website, https://hangoverwhopper.com.br, where they can unlock exclusive discounts based on their hangover face.

How It Works:

Access the BK App or Website:
Open the Burger King app and click on the banner available on the home screen or visit https://hangoverwhopper.com.br directly.

Take a Selfie:
Capture your post-celebration state with a selfie. The website then playfully assesses your hangover level on a scale from one to three.

Unlock Your Hangover Discount:
The higher your hangover level, the greater the recommended combo and discount offered. It’s a fun and personalized way to enjoy your favorite Burger King sandwiches while recovering from the festivities.

Perfect for Every Celebration:
Whether it’s the company’s end-of-year gathering, birthday parties, weddings, or casual happy hours, Burger King’s hangover-friendly campaign is tailored for those who’ve celebrated a bit too exuberantly. The remedy is now in the palm of your hand, easily accessible through the BK app or website.

Conclusion:
This holiday season, Burger King Brazil invites you to turn your post-celebration woes into an exciting opportunity for exclusive discounts. By incorporating facial recognition technology into their innovative campaign, the fast-food giant is not only catering to the cravings of their customers but also adding a playful twist to the holiday hangover experience. So, next time you find yourself in need of a hangover cure, let Burger King be your go-to solution, bringing joy and delicious discounts to your post-celebration recovery!

Credits
Advertiser: Burger King
Agency: DM9
Title: Hangover Whopper
Ícaro Doria – CCO
Thomas Tagliaferro – COO
Pipo Calazans – CEO
Laura Esteves – Vice President of Creative
Nina Lucato – Executive Creative Director/Art Director
Creation: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Caique Llaguno, Gustavo Henrique, Fernando Fregate, Thiago Mussa.
Content: Jader Crivellaro, Jussara Coutinho, Vitória Merola.
Service: Michel Issa, Lonquem Lucio Alves, Danielle Florido Aragon.
Media: Renata Valio.
Production: Anna Ferraz, Isabela Ximenes.
Editor: Felipe Jardim and Leonardo Bahia
Approval: Juliana Cury, Juliana Gonçalves Monteiro, Pedro Henrique Laguardia.
Producer: Bizsys technology and special projects producer;
Operations Director: Rodrigo Cassino;
Development: Renato Caetano, Fabrizio Martins, Lucas dos Anjos;
IT/GP: Jonatham Antonio

This campaign is about:
Hangover Whopper, Hangover discounts, Burger King Brazil, Facial recognition technology, Holiday season promotions, Whopper Jr. Double, Whopper, Whopper Double, BK app, Post-celebration remedy, DM9 agency, Festive campaigns, Hangover recovery, Personalized discounts, Burger King, Playful hangover solution, End-of-year celebrations, Holiday festivities, Selfie assessment

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Dunzo

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Bumble India

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McDonalds India

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Add Some Meaning to Your Halloweening with UNICEF

The Stranger Bling Necklace by Papa Johns

Home of the Ghosts by Burger King

Vegetarian Vampire Recruitment by Heinz

Don’t Run Out by Uber Eats

Marlon Wayans Pranks Halloween Store Customers – Netflix

Burger King

We can bet, even the explorer wasn’t ready for this Stunning jugaad. #BurgerKing #StunnerMenu #EkDumPachaas #Jugaad #InternetExplored #GoodbyeInternetExplorer #WindowsOS #MomentMarketing #TopicalSpot pic.twitter.com/aUcjqhNZU8

— BurgerKingIndia (@burgerkingindia) June 15, 2022

Housing.com

#InternetExplorer was the nani ka ghar that we stopped visiting once we grew up. #GoodbyeInternetExplorer

— Housing.com (@Housing) June 13, 2022

Zomato

jokes aside, internet explorer was still faster than most people deciding what to order

— zomato (@zomato) June 15, 2022

Snickers

We wanted to post something to honor #InternetExplorer but it wouldn’t load… pic.twitter.com/IWxYHAGayy

— SNICKERS (@SNICKERS) June 15, 2022

Groww

Thank you, #InternetExplorer for teaching us patience.

— Groww (@_groww) June 14, 2022

upGrad Campus

This is our last post through #InternetExplorer. It’s still uploading, have some patience.#internetexplorermeme #GoodbyeInternetexplorer #funnymemes #meme #internetexplorerretirement #tech #technology #technews #endofanera pic.twitter.com/fGgimhgJ1e

— upGrad Campus (@upgradcampus) June 15, 2022

boat

Society ending the career of yet another #Explorer
but you continue to #DoWhatFloatsYourBoAt??

#internetexplorer #Microsoft #MondayMotivations

— boAt (@RockWithboAt) June 13, 2022

Paper Boat

We know you did your best. Thank you, #InternetExplorer!
.
.
.
.
.#InternetExplorerShutDown #Thursday pic.twitter.com/7ed0VFKIRf

— Paper Boat (@paperboatdrinks) June 16, 2022

Durex

Somewhere between exploring being slow to 'slowly exploring' you found us ?

Click the link to buy: https://t.co/wndXfd2tub#InternetExplorer #Internet #goodbyeinternetexplorer pic.twitter.com/6b4vNt9NM1

— Durex India (@DurexIndia) June 15, 2022

Hindustan Petroleum Corporation Limited

Released in 1995, reached peak of 95% usage in 2003, retired in 2022 ~ #InternetExplorer the first ever browser for so many of us for a long time may not be the favourite browser anymore but we owe our thanks to IE for being there when no one was around.
Bye-Bye IE.#hpcl #trend pic.twitter.com/i6XVhQ839Q

— Hindustan Petroleum Corporation Limited (@HPCL) June 15, 2022

Eazy Diner

End of an era.?#InternetExplorer #Internet pic.twitter.com/szH0KPc2Zl

— EazyDiner (@eazydiner) June 15, 2022

BookMyShow

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Pulse

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Voot

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Tags: #Internet #InternetExplorerShutDown #GoodByeInternetExplorer

Ariel: When we #SeeEqual, we #ShareTheLoad

Why is it easier for men to divide household responsibilities with each other but not with their wives? 83% of women feel that men don’t see women as equal when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of #ShareTheLoad to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad

Levi’s: Because of You, #IShapeMyWorld

When one woman shapes her world, she paves the way for other women to shape their own fearlessly. For Mandira Bedi, Hima Das, Tanya Appachu and Dr Kriti Bharti, their worlds have been shaped by women who paved a path for them. Today they can say – Because of You, #IShapeMyWorld.

Vivo: This #WomensDay let’s celebrate the #JoyOfEquality

A woman. Her many roles as a mother, sister, wife, daughter face discrimination of various kinds throughout her life are known to us. Society’s invisible lens of inequality moulds her to pose as the perception of what a perfect woman is in its eyes.

Tata Pravesh: Soch Badlo

The campaign theme for International Women’s Day [IWD] 2022 – #BreakTheBias – encourages us to imagine a gender-equal world, free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive.

Prega News: She Can Carry Both

Being a mom is extremely rewarding, but does that ever take a toll on your ambitions and dreams? This Women’s Day with Prega News, it’s time to break free from the nay-sayers of society and bring in confidence to women that #SheCanCarryBoth!

Google: #SearchForChange – Google India

Sometimes just one voice, brave enough to speak up and find the answers can create a wave of change. Presenting Manjha – an ode to those who #SearchForChange ❤️ @TheRajaKumari @swanandkirkire @thehappydance @joyeetad17 pic.twitter.com/cx1z7h5iVm

— Google India (@GoogleIndia) March 7, 2022

Oyo Rooms

 

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Burger King

 

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Tags: Wunderman Thompson, Vivo Joy Of Equality, Women’s Day 2022, creative campaigns, Gender Bias Ads, Gender Equality Ads, Levi’s I Shape My World, Google Search For Change, Brand campaigns, #IWD2022, International Women’s Day

 



 
Now more than ever. there’s an underlying pressure to always feel happy. Social media continues to propel the myth that we all are perpetually blissful. But no one is happy all the time. And that’s OK.

Burger King brings a collection of meals that let you choose however the hell you want to feel. And happy isn’t one of them. #FeelYourWay

The Burger King Real Meals campaign launches in five markets across the U.S. on May 1st, 2019, aligning with Mental Health Awareness Month and partnering with the non-profit Mental Health America. The campaign will feature distinctive packaging for the five different moods. Each box comes in a color reflecting the mood, accompanied by simple, iconic imagery. The five moods featured in the limited release include the Blue Meal, Salty Meal, YAAAS Meal, and DGAF (Don’t Give a F—) Meal. The combo meals include a Whopper, French fries, and a drink. #FeelYourWay crowns will also be available and a film will launch the initiative on social channels, reimagining the 1970’s Burger King “Have It Your Way” jingle to me more authentic to the idea that people can have a range of feelings. Additional social extensions will also help launch the campaign, reminding consumers the importance of feeling however you want to feel.

Credits
Advertising Agency: MullenLowe Group
Tags: Real Meals, Food

Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better by using the similarity between barcode and grills and creating a filter that turned Pepsi’s barcode into grills.

After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The Grilled Barcode campaign had a spot where people could see the fire getting out from the bar codes while grilling delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger.
 

 
Pepsi and Burger King highlighted their attributes, joined the On and Off worlds, and made people interact with their products with this simple but direct idea.

Credits
Agency: Sancho BBDO
Client: Pepsi & Burger King
Production: Flare + Diptongo
Campaign: Grilled Barcode

Category: Interactive ad
Medium: Print Advertising, Digital Campaign
Tags: Digital Ads, Creative Ads, Pepsi Ads, Burger King Ads, AR, Augmented Reality

Watch more ads on Augmented Reality

Thus, from the Burger King® App, fans can order a limited edition of the Mini Whopper® Jr. In the application you will find this hamburger that was specially created for this occasion.

“It is part of our vision of Borderless Creativity to think ideas that go further, ideas that in addition to communication include products or relevant innovations for our clients, that above all, help them grow their business”, said Jessica Apellaniz, Chief Creative Officer Ogilvy Latina.

Rafa Reina, Chief Creative Officer of Ogilvy – De la Cruz in Puerto Rico, added: “We are very happy with the development of this campaign. We set out to encourage the use of the Burger King® app in a season like Halloween. We did it by creating an innovation with our beloved Whopper® Jr. This is an edition that you can only find in the app and in restaurants around the island. In addition, we will run the campaign on social media with influencers and celebrities. Burger King® is crowned like the king of a season in which not everything is gummies and chocolate ”
“With BK® being the category leader in Puerto Rico, we knew that expectations were high for us, for the public and for ourselves. For this reason, at this time of year, we decided to take risks and beyond carrying out a traditional communication action, we developed a product launched exclusively to connect with the most demanding: young people. All of us who work in this industry know that a new development takes time, and in this case, doing it for a limited time while preserving the freshness and naturalness of our ingredients, was the best way to put in everyone’s mouth what we really are”, indicated Daniel Pérez del Valle, VP Marketing of Burger King Puerto Rico.

Credits
Brand: Burger King
Campaign: Mini Whopper Jr.
Advertising Agency: Ogilvy

Credits
Advertising Agency: INGO, Hamburg, Germany
Brand: Burger King
Campaign: Proper dining is back

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.

Grilling at home seemed to be the only solution. However, we know home BBQs don’t always plan and even result in newsworthy disasters, with several cases have been photographed and reported by Italian newspapers.

Burger King turned real pieces of news into billboard ads to communicate the Burger King delivery service. Only incidents that did not involve people or cause particular damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave the grilling to those who know best.

Credits
Campaign: It’s Better Delivered
Client: Burger King
Advertising Agency: Wunderman Thompson Italy, Milan, Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Creative Supervisor Copy: Federica Rebuzzini
Senior Art Director: Fabio Pistoia
Account Supervisor: Claudia Longo
Motion Designer: Morgan Storti

#BKMenuCourt

Credits
Brand: Burger King
Campaign: The Menu Court
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Jaime Ludeña
Art Director: Francesc Enrich
Group Account Director: Lucila Mengide, Stefane Rosa
Account Supervisor: Adriana Gonzalez
Strategic Mananger: Patricia Urgoiti
Producer: Sebastian Arce
Head of Social: Alex Sánchez
Global PR Director: Sandra Azedo
Production Company: DeSeif
Global Chief Marketing Officer: Fernando Machado
Global Brand Marketing: Diego Suarez
CMO RBI Iberia: Bianca Shen
Marketing Director: Beatriz Faustino
Head of Brand Marketing: Yvette Altet
Head of Digital Media & PR: Borja Moya
Brand and Communication Manager: María Lafuente

Credits
Client: Burger King
Campaign: Whopper to the Future
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Vincent Tavernier
Head of Account: Loïc Coelho
Account Executive: Benjamin Nollet
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
TV Producer: Assya Mediouni
Production: Mecanique Générale
Sound Production: Schmooze

This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus

This Sunday, Chile will be involved in a historical process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s.

Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their blue pen that will be non-transferable.

In this scenario, Burger King has decided to partner with Uber Eats to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls.

Credits
Advertising Agency: Wolf BCPP, Santiago, Chile
CCO: Gonzalo Baeza
Creative Director: Jaime Cornejo
Creative Director: Nicolás Pérez
Art Director: Cristián Mugarra
Account Director: Dolores Pera
Account Executive: Paulina Vera
Account Executive: Valentina Quiroz

This campaign is about:
Chile, Food, Uber Eats, Burger King, Wolf BCPP, Marketing Campaign