It’s not always easy to have an overview of all the hungry burger fans on Facebook. But people who have spent time writing a comment deserve an answer, even though it has been a pretty long time since they reached out. So on Thursday 24th, the majority of the McDonald’s burger fans in Denmark who have been left hanging for days, months or even years, woke up to a reply from Burger King in the form of a helpful, yet funny answer and a free flame-grilled Whopper to try and make up for the lack of attention.

While working with their online customer service, Burger King became aware that their closest competitor was not quite on point when it comes to online customer service. As Burger King believes that all burger fans should get the replies they deserve – whether they like flame-grilled Whoppers or Big Macs -,, they decided to lend a helping hand to their colleagues at McDonald’s.

Credits
Advertising Agency: Uncle Grey, Denmark

This campaign is about:
Digital Campaign, Brand War, Social Media Campaign, Advertising, Marketing, Burger, Fast Food

“We’re in this together is a common refrain in these times,” said Khaled Alghamdi, vice president at Olayan Food Group. “But we wanted to back this up with something more definite. With the ‘Pay Cut Whopper,’ we hope to add some positivity to people’s everyday lives by cutting down the costs of enjoying their favourites from the Home of the Whopper.”

Recently, it has been reported that nearly eight out of 10 companies or employees have faced temporary pay cuts. The realities of the current situation mean that organisations worldwide are reducing employee salaries to cope. This, in turn, has led to many people being wary of their spends. Another behaviour change has been that ordering in is more common than ever before. Marrying these two facts, Burger King UAE chose to launch its new app while making every order a little easier on people’s wallets. In many ways, this is a promotional mechanism with broader positive undertones.

All anyone has to do is download the Burger King Arabia app, add in their pay cut percentage plus duration and avail the equivalent discount right away. The offer is valid on unlimited home delivery orders in the UAE, with the discount and duration capped at 30% and three months respectively.

The brand has unequivocally given people the power not just to add their own discounts, but also choosing the duration; letting them truly ‘have it their way’ by just taking their word for it. What this means is that most could end up choosing the maximum discount percentage and duration, even if these are more than their pay cut one. However, BK saw this as an opportunity to transform the typical download-app-for-discount-code model, turning it into a new and more meaningful audience-led medium to support people who are financially constrained.

“We aimed to be innovative while being more relatable and human at the same time,” explained Pablo Maldonado, executive creative director – Wunderman Thompson Dubai, the agency behind this campaign. “People today are ordering in at home to create moments similar to eating out. So this possibility could help them have many more such ‘get-togethers’ with family and friends. Plus, it adds a welcome new format of promo to the famed BK experience!”

Download App Here

Credits
Advertising Agency: Wunderman Thompson Dubai, UAE

Tags:
Food, Fast Food, Burger, United Arab Emirates, Burger King mobile app, Digital Innovation, Digital campaign, Advertising Campaign

About Hardcastle Restaurants:
Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.

HRPL serves approximately 200 million customers, annually, at its 292 (as of December 31, 2018) McDonald’s restaurants across 40 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh, and provides direct employment to over 9000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thru’s, 24/7, McDelivery and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurants feature an in-house McCafé.

The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

Tags:
DDB Mudra Group, McDonald’s, Westlife Development, Hardcastle Restaurants, Thought-provoking Ads, Social activation, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, McDonald’s Ads, McDonald’s Campaigns, Burger, Social Media campaign, #MakeYourChoice, Experiential Marketing

They looked at the one thing that every customer wants – the desire to get their order delivered not just in time but having the food being piping hot and fresh. A strong delivery network ideally should ensure just that. But, the very concept of delivery service means that time and therefore, the freshness, can often tend to be lost, due to the logistics of bikers managing multiple deliveries at the same time. McDonald’s treats every order as an individual delivery. Literally. Every trip gets its own order. A living testament of its strong delivery network. They wanted to show that advantage.

The one thing that people are so used to seeing on UAE’s roads are the iconic McDelivery bikes cruising and wiggling ahead, be it highways or traffic jams. The back shot of the box on a bike driven by a McDelivery biker is something that everyone recognizes across the UAE. So, to demonstrate McDonald’s philosophy of treating every order as an individual delivery for each customer, they created graphic posters that used the boxes behind the bikes as the medium. Each box was designed into an iconic and recognizable food item from the McDonald’s menu; a visual depiction of an individual order getting its own exclusive trip.

Credits:
Advertising Agency: FP7/DXB, Dubai, United Arab Emirates
Creative Director: Kartik Aiyar
Senior Art Director: Wayne Esslemont
Regional Head of Strategic Planning: Tahaab Rais
General Manager – Business Unit: Tarek Ali Ahmad
Senior Account Executive: Faissal Shaar
Executive Creative Director: Oliver Robinson
Account Manager: Yara Berjawi
Strategic Planning Manager: Moushami Bhattacharya
Senior Retoucher: Amit Borawake
3D Designer: Imran Ahmed

This Print Ad is related to:
Dubai, United Arab Emirates, Print campaign, Advertising, Food, Burger, McDonald’s

‘Now you don’t just like the post but also eat them.’ This was an interesting way to use geolocation to increase their popularity. By looking at the stories of local users, chef Santi Roig from Underdog Meat & Beer Restaurant made delicious burgers during lunch time for the Instagram followers. Taking this opportunity, Heinz used its packaging to deliver delicious food to people in the nooks and corners to make their brand more popular. It was a brilliant 2-hour advertising campaign launched by the ad agency Africa with the help of Facebook Creative Shop that became very popular in Brazil. With collaboration with local restaurants, it had some tremendous results.

Hence, the followers of Heinz in Brazil on Instagram were pleasantly surprised at lunch time by some irresistible and delicious food through #IrresistiblePosts.

They attempted to turn people’s cravings into reality so they can eat it with Heinz!

Credits:
Brand: Heinz
Website: http://www.heinzbrasil.com.br/
Campaign: Irresistible Posts
Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Ricardo Figueira
Creative Director: Alexandre Prado
Associate Creative Director: Alvin Shiguefuzi
Copywriter: Rafael Carvalho
Art Directors: Bruno Damiao, Marco Giuseppe
Design: Marina Cota
Special Projects Team: Monique Lopes Lima, Eliot Tosta, Aline Saraiva
Digital Producer: Mario Mendes
Agency Producers: Rodrigo Ferrari, Patricia Melito, Valdir dos Santos
Client Services: Paula Coelho, Luisa Vissotto, Barbara Sarquis
Media Team: Luiz Fernando Vieira, Francisco Custodio, Willian Aveiro, Douglas Oliveira, Bianca Navega
Planning Team: Rodrigo Maroni, Aldo Pini, Caio Queiroz, Fernanda Valeria Oliveira, Larissa Perroni
Community Managers: Milena Vieira, Veronica Bortoloto
Photographers: Vitor Manon, Raphael Savelkoul
Chef: Santi Roig
Production Company: Santa Transmedia
Director: 1967
Executive Producer: Pedro Ramos
Production Coordinator: Renata Munaretto
Production: Georgia Reines
DOP: Joao Lucas Carvalho
Editing: Jorge Teivelis
Final Art: Vinicius Meyer, Sivo Greven
Post Producers: Fernando Bardanha, Rafael Casagrande
Sound Production Company: Saxsofunny
Producer: Otavio de Moraes

Video related to:
Heinz, Irresistible Posts, Africa, Brazil, Digital advertisement, Food, Facebook Creative Shop team, chef Santi Roig, social media campaigns, restaurant, burger, Sao Paulo, Heinz Irresistible Posts, #FoodPorn, #NoOneDoesItBetter, Best Social Campaigns, Innovative digital campaigns, Instagram Campaigns, Clever Instagram Campaigns

Credits:
Creative Director : Tolga Büyükdoğanay
Agency : Ogilvy
Client : KFC
Location : Turkey

Kids love to play and are always up for a quick game or two. On Children’s day, McDonald’s Peru wanted people to have fun the way kids do. After taking their order, McDonald’s employees invited customers to play an age-old game which almost everyone has played in their childhood. If the customer won, his/her order was free.
Fahrenheit DDB is the agency involved. Mathematically, the odds of winning a game of rock, paper, scissors against an opponent making random choices is 50%. If we take that into consideration, every second customer who played must have won a free meal. If this promo lasted the whole day, there was obviously a decent budget involved. What do you think of this campaign? Share this post and your views in the comments below.

Brand: McDonald’s
Agency: Fahrenheit DDB
Source: digitalsynopsis