Burger King’s app lets you “burn” rival ads in exchange for a free Whopper

“Technology as a means to provide the best customer experience is one of our main investment targets in 2019,” Ariel Grunkraut, Burger King’s marketing and sales director for Brazil. “To create the BK Express experience, our exclusive payment technology via mobile phone available all around Brazil, we offer some fun interaction in augmented reality for our brand’s lovers through the app. And those using the service also gets a free Whopper.

The brand says about 500,000 Whoppers are expected to be given away across Brazil through the promotion. The app limits the offer to one per customer.

“Augmented reality is a fascinating tool. And when combined with a little pyrotechnics, is even better,” says Rafael Donato, vp and creative director at David Sao Paulo. “With ‘Burn That Ad,’ we hacked the competition by leveraging our biggest advantage, which is fire.”

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Credits
Agency: David Sao Paulo
Campaign: Burn That Ad
Client: Burger King Brazil
Managing Director DAVID SP: Sylvia Panico
VP Executive Creative Director: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Luca Trincanato
Art Director: Marlus Lau
Account: Carolina Vieira, Rafael Giorgino, Roberta Magalhães, Martina Adati
Producer, DAVID: Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Silvia Sakurai, Luana Paolillo
Social media: Lucas Patricio­­­
Innovation & Technology: Toni Ferreira, Gustavo Nanes, Karine Viegas, Ully Correa
Data Intelligence: Mailson Dutra, Guilherme Campos
Client Approval: Fernando Machado, Marcelo Pascoa, Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin
Production Company: (APP): VZLab
Team VZLab: Luiz Evandro, Giovani Ferreira, André Sernaglia, Eliza Flores, Marcia Sumie, Daniela Murai, Daniela Murai, Giovani Ferreira, William Queen, Yuri Cruz, Yuri Cruz
Production Company: Café Royal
Director: Irmãos Meirelles e Tuco
Photography: Tuco
Team Café Royal: Manu Carvalho, Moa Ramalho, Camila Carrieri, Eliseo “Gringo” Alvarez
Postproduction: Clan
Editor: Guga Moraes, Daniel Crepaldi
Sound Production: Jamute
Team Jamute: James Pinto, Thiago Lester, Anderson Soares, Kiki Eisenbraun, Sabrina Geraissate
Production Company: Hogarth
Team Hogarth: Alexandre Sakihara, Ricardo Kertesz, Stephanie Valente, Marcelo Baptista e Dereck Denis, Fadel Dabien, Lucas Moreno, Alexandre Sakihara

Tags:
David Sao Paulo, Burger King, Burn That Ad, Burger King Burn That Ad, Burger King commercials, Burger King Ads, Burger King Campaigns, Brazil, Augmented reality, Technology, Digital Campaign