OPPO India – A Boy Vs Potholes, this Diwali who will win?

Sometimes a little inspiration can bring in a lot of light in your life. Watch how these kids lit up their neighbourhood on Diwali. #InspirationAhead

CaratLane – How To Celebrate Diwali Differently

We are celebrating Diwali in a hatke way this year, with more love, laughter & light! We know everyone has their unique ways to bring in the joy of festivities.

#GiftACaratLane to your loved ones and watch their faces light up with the purest joy this Diwali! Celebrate #MereStyleKiDiwali

Tanishq – Naye Milestone Wali Pehli Diwali

You chase after your dreams and give it your all to bring them to life. And in this journey you carve a new path, creating new traditions that speak not just to you, but many after you. Your Nayi Shuruat is an inspiration and a reason for a grand celebration.
As you revel in the festivities of your Nayi Shuruat ki #PehliDiwali, illuminate your accolades with #AlekhyaByTanishq, our Pichwai-inspired, majestic festive collection for you.

Coca-Cola – Follow the bottle

This year, let’s go back to celebrating Diwali the way we used to – together. #MilkeHiManegiDiwali #CocaCola

Cadbury Celebrations – Support the hawkers near you | #ShopsForShopless

Iss Diwali, jinki dukaan nahi, unki bhi dukaan khulegi.
Cadbury Celebrations is creating an online shop for the hawkers who bring us the essence of Diwali but often lose business due to the lack of a permanent shop.

HP – Iss Diwali, Thodi si Jagah Bana lo

Join the initiative! Support local artisans, and make a little space for their craft in your homes. Best Diwali Campaigns
The struggles of millions of artisans like Paresh has inspired HP World stores to open their doors and take action. Let’s come together and celebrate the artisans and their art at a HP world store near you.

Jar App – Buddhi Jeevi Buddhi Laga

Roz ke investment advices pe mute daba aur logic laga kyun ki Piyush Mishra ji kehte hain ki tu buddhi jeevi hai, toh #BuddhiJeeviBuddhiLaga

Sabhyata – Redefining Celebration

For working women, claiming their position in society has been challenging for ages. They are always seen as a daughter, mother, or a wife; no one ever tries to know about their dreams & goals. Sabhyata is shattering the myth and prejudice against working women. This Diwali, let’s not confine them to narrow standards of feminity. Let’s redefine the purpose of celebration.
#RedefiningCelebration

Asian Paints – Diwali Pe Har Ghar Kya Kehta Hai?

Diwali is the time for family, where we celebrate the love and warmth of togetherness. It is a time of endless chatter and laughter because the festivities make way for glittering moments of joy.

JK Cement Ltd. – #TohfaSurakshaKa

Jo poora karte hain vaada suraksha ka, Iss Diwali hum de rahe hain unhein ek #TohfaSurakshaKa – A JK Super Cement safety initiative.

Netflix – Cherrapunji ki Diwali

ahan bhi ho, jiske saath bhi ho, Diwali houseful honi chaiye
Wish you a Happy #HousefulWaaliDiwali

Shoppers Stop | Mother In Law Plans A Surprise! #NayiDiwaliNayiSoch

his Diwali, unwrap new relationships and celebrate new traditions.

Amazon India – This Diwali, Let’s #DeliverTheLove

Some people are special family and this year don’t forget to deliver the love to them yourself. Here’s a heartwarming story from us ! #deliverthelove #specialfamily

Tags:
Best Diwali Ads, Advertising, Marketing, Marketing Campaign, India, Happy Diwali, Diwali campaigns 2022, Diwali campaigns, Best Diwali Campaigns

“The heart of this campaign lies in generosity, especially in these trying times,” said Chief Creative Officer of Ogilvy India, Sukesh Nayak. “This data-driven, localized, and personalized campaign captures generosity experienced at a local community level, where we featured local retailers & urged people to remember them while gifting this Diwali.”

By developing an algorithm that customized each ad for the viewer based on their location, a viewer watching the ad in Pune would be guided to small stores in Pune. Cadbury reached out to 1800+ local retailers across 260+ pin codes in Mumbai, Delhi, Lucknow, Indore & Pune to execute this multi-platform activation campaign.

Paving the way for human-centric advertising, Cadbury Ad has wow-ed everyone with powerful storytelling conveying the most authentic essence of generosity. If this is not the future we want to see next in advertising, then what is? Let us know more about your thoughts.

Credits
Campaign: Not Just A Cadbury Ad
Advertiser: Cadbury
Brand: Mondeléz International Inc.