Did you know that 125 people die by suicide every week? It’s a staggering statistic that highlights the urgent need for action. However, it can be challenging to recognize when someone is experiencing suicidal thoughts, making it even more crucial for us all to contribute to suicide prevention. By breaking the silence, removing the stigma surrounding suicide, and initiating conversations, we can make a difference and help save lives. In this blog post, we’ll explore why talking about suicide is essential, how it can save lives, and provide you with the tools to start these potentially life-saving conversations.

The Power of Conversation:
Sometimes, the thought of discussing suicide can feel uncomfortable and awkward. However, it’s important to understand that these conversations could be the most critical ones we ever have. Simply talking about suicide can save lives. By making suicide a regular topic of conversation, we can remove the stigma associated with it and encourage individuals to seek help. This shift in perspective allows people to open up about their feelings without fear of judgment or shame, ensuring that no one has to endure their struggles alone.

How You Can Help:
If you’re unsure of what to say or how to act when discussing suicide, don’t worry – we’re here to guide you. Our goal is to equip you with the necessary tools to start these potentially life-saving conversations or direct individuals to experts who can provide assistance. Together, we can make a difference.

Conclusion:
Preventing suicide requires collective effort, and it starts with open and compassionate conversations. By normalizing discussions about suicide, we can create a supportive environment where individuals feel comfortable seeking help and supporting those in need. Remember, talking saves lives. So let’s break the silence, remove the stigma, and help prevent suicide. Together, we can make a difference and ensure that no one has to struggle alone.

If you or someone you know is struggling with suicidal thoughts, please reach out to a mental health professional or a helpline in your country. Help is available, and you are not alone.

Credits
Client: CALM (Campaign Against Living Miserably)
Creative Agency: adam&eveDDB
Project: The Last Photo

Tags: suicide prevention, starting a conversation, save lives, talking about suicide, remove stigma, mental health professional, helpline

CALM introduced the ‘Call For Help’ campaign which resembles a smartphone on billboards and digital display through out-of-home (OOH) marketing across the UK. The campaign is linked live to their Suicide Prevention Line, and whenever they receive a call, the ads are interrupted with a loud ringtone, which catches the people’s attention.
They want to show the people who might be scared to make a call, how regular these calls are made, and how immediately the calls are answered to help them.

In the video, they tell the people that they receive over 200 calls a day. In 2018 alone, they have prevented 675 suicides.

We think campaigns like these should be necessary, as they help to reduce suicides and spread awareness about such serious issues.

Credits
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson, Mike Sutherland
Creatives: Zoe Nash, Sali Horsey
Head of Integrated Production: Cave Ellson
Producers: Emilie Verlander, Budr Elnusairi
Planner: Will Grundy
CEO: Tammy Einav, Mat Goff
Business Director: Chris Jackson
Account Director: Adam Patel
Account Executive: Clive Olamiju
Project Manager: Bianca Dubois
Production Company: cain&abel
Executive Producer: Lauren O’Shea
Producer: Leanne Tarvin
Production Assistants: Dominique Toussaint, Georgina Haslam
Designer: Megan Young
Animator: Hashir Khan
Resource Manager: Nicola Shanks
Camera/Edit Assistant: Daniel Boulton
Designer: Hash Milan
Editor: Simon Pearson
Digital Production Company: Gutenberg
Head of Digital Delivery: Terry Pigott
Head of Tech: Yiannis Poulakas
Developer: Jack Christian
Media Agency: Ocean Outdoor
Director of Ocean Labs: Catherine Morgan
Creative Solutions: Xavier Keenan
Project Manager: Melanie Blood
PR Agency: W Communications
Founder & CEO: Warren Johnson
Associate Director: Grace Henwood
Account Director: Jamie Weeks
Senior Account Manager: Sarah Rice
Account Manager: Tim LeBreton
Senior Account Executive: James Porter

Tags:
Call for Help, Campaign Against Living Miserably, Outdoor, United Kingdom, Public Interest, NGO, CALM, DDB, adam&eveDDB, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads