Over the years, Nike has perfected the craft of publishing inspirational content. As the brand itself says, “Nike strives to bring innovation and inspiration to every athlete in the world.” But, this statement isn’t what sets Nike apart from other brands advertising in similar domains. As exemplified in a recent campaign called ‘Play for the World’, Nike defines an athlete as anyone with a body. This simple yet inclusive definition is what draws people from all walks of life to Nike commercials.

‘Play for the World’ owes its conceptualisation to Wieden+Kennedy. It addresses how COVID-19 is affecting athletes across the globe. Humongous names like LeBron James, Sara Hughes, and Ramla Ali star in the campaign. However, it finds its gusto in the communal display of athletic feats that people are accomplishing indoors. The Black and White colour palette further connects viewers with the campaign’s emotional impact. All in all, ‘Play for the World’ celebrates the human pursuit of sports excellence. It addresses how athletes are still going hard despite staying indoors.

Consequently, we feel that ‘Play for the World’ is yet another home run for Nike. Furthermore, it is the kind of creative expression that the world needs at this moment.

Credits
Advertising Agency: Wieden + Kennedy, USA

Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker.

The campaign also features 31 Pernod Ricard employees from different nationalities and ethnicities together with real people who have challenged the biases and societal norms.

As a precursor to the campaign, Absolut released a manifesto film on World Anti-Racism Day.
Commenting on the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign Born Colourless the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences. It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.”

Sharing his experience, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas said, “It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow. The idea is also a tribute to a client who backed this courageously and in full measure – going as far as getting employees from across the world to feature and play many roles in the commercial. All of which makes this idea very special for us.”
 
About Absolut
ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, Absolut Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol and Anish Kapoor.
 
In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special. In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2011, and many others. The next one in this esteemed series of limited edition is ABSOLUT INDIA.

Tags:
Alcoholic Drink, India, Campaign, Vodka, Absolut Vodka, Digital Campaign, Digital Film

Saregama, The Womb and the Director and Actor of Badhaai Ho have come together to create this campaign which talks about the different features of the product.

Carvaan an easy-to-operate product, especially for the non-tech savvy music lovers has been very well accepted and has become an integral part of over a million households. The product is very well distributed across online platforms, modern trade and retail stores spread across Pan India.

Kumar Ajit, Senior VP Sales and Marketing said: “After its high on emotion campaigns like ‘Aap ke pehle pyaar ke liye, aap ki maa ke liye’, ‘Is diwali aap kya sunnena chahenge shor ya sangeet’, ‘Jinhe aap kabhi keh nahi paaye unhe kahiye Thank You’ it was important to highlight Carvaan and its Features in the simplest manner. This is what our latest campaign is aimed at.”

Carvaan is shifting gears with a new campaign that brings alive the product and its features in a very interesting and funny way.

Credits:
Brand: Saregama Carvaan
Campaign: #KyaHaiIsme
The Womb
Founders: Kawal Shoor & Navin Talreja
Business Partner: Heval Patel
Creative Partner: Anshu Sharma & Arnab Manna
Planning Partner: Nakul Jayadevan
Creative Strategist: Rohit Sharma
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi

Tags:
Tv Ad, Film, Music, Saregama Carvaan Kya hai Isme

According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 years. And yet no one really cares.

In Israel, 40% of women aged 16-48 report having been a victim of domestic abuse. In fact, 2 women were killed in Israel over the last 24 hours and over 20 women have been murdered since the onset of 2018. Yet in spite of this, the government still torpedoed just last week a proposal to establish a parliamentary committee of inquiry into the murder of women.

So to mark the “International Day for the Elimination of Violence Against Women” and raise public awareness and sensitivity to the issue, together with the No to Violence Against Women organization we initiated a social media campaign.

Using Facebook’s Live Photo feature and some of the country’s most vocal women as influencers, we created posts in which these women asked people to lend them a hand. What ensued was a surprising mobile experience as the act of pressing and holding their hand activates a video that has them calling out for the surfer to stop as he is hurting them. Our surfers who unwittingly took part in a virtual act of brutality were then faced with our message:

“1 in 4 women in Israel suffers domestic abuse & violence,
so please don’t lend violence a hand and report all abuse”.

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: No to Violence Against Women – NPO
Website: https://no2violenceen.wordpress.com/
CEO: Ben Muskal
CCO: Idan Regev
COO Publicis: Dorit Gvili
Creative: Itamar Paradny
Agency Producer: Maya Palmon
Account Supervisor: Shirley Konka
Media Strategy: Ronit Shekel
Editor: Alon Shmoelof
Publicis Media: Eliran Or and Ava Cohen
Marcom: Eva Hasson

Tags:
#HoldMyHand, Awareness, Campaign, charity, Domestic Violence, Facebook, Israel, Live Photo, Marketing, Mobile, No to Violence Against Women, Social Media, Violence Against Women, Women, BBR Saatchi & Saatchi, Digital Campaign, Social Media Campaign, Fighting violence against women, Publicis, Marcom, Domestic Abuse, Domestic Violence

We feel that this fearful girl will truly make the voices of victims (who may have survived) and of the feared parents and kids alike to fall on the ears of concerned authorities for a much-awaited gun reform.

She can’t be fearless if she’s afraid to go to school. #fearfulgirl pic.twitter.com/6XO3x8bwpS

— Change the Ref (@ChangeTheRef) November 2, 2018

This article is about:
Fight gunfire with fire, #fearfulgirl, Gunfire, Change the Ref, New York, Kristen Visbal, Manuel Oliver, Joaquin Oliver, McCann, The One Club for Creativity, MullenLowe, Outdoor, Campaign, Fearless Girl, Fearful Girl, Gun Violence, State Street Global Advisors

As portrayed in the digital promo developed by BBDO, Brazil, it is common for visually impaired humans to count of guide dogs. Tragically so, it is also common for people to abandon their dogs when they start going blind. Pedigree Human Guides is an educational platform that teaches us how to take care of our dogs that go blind. As part of the campaign, Pedigree even handed out illustrated handbooks to stores and pet shops. The educational material can also be downloaded from www.humanguides.com

We feel that this campaign is a brilliant initiative that enables us to give back to dogs. It is something that needs to be shared as much as possible!

Dealing with obstacles at home

Creating a routine for meals and hydration

Venturing out safely

Developing memory

A different way to play

Credits
CLient: Pedigree
Campaign: Human Guides
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creatives: Rafael de Miranda, Pedro Reis, João Souza
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Production: Bando Studio Produções Cinematográficas
Director: Ale Charro
Second Unit: Lucas Rangel
DP: Wagner Jabour
Editing: Juliana Munhoz
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes, Vitoria Capelasso
Producer / Audio Post: Gab Scatolin
Teacher: André Henrique
Coordinators: Verusca Garcia, Nicole Bonnet
Illustrators: André Maciel (Black Madre), Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto, Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi, Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice

With this poster we invite women to sign up for an advanced master class organized by Audi as part of the campaign “Audi Supports Women Drivers”. This course will improve their driving skills, build their confidence on the road and the trust in their own capabilities.

To commemorate SBI Life’s numerous achievements last year, WATConsult, India’s leading and most awarded digital and social media agency, created an innovative throwback video. It showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours. The visuals take the form of audio waves, which unfold as upbeat, vibrant music plays. The high notes of the music produce an inspirational quality.

The video brings SBI Life’s achievements to the centre stage, celebrating milestones like getting listed on Stock Exchange, crossing ₹1,00,000 crore AUM and several others.

Credits:
Brand:
SBI Life Insurance Co. Ltd
Advert title: SBI Life #NewYear2018 #CelebrateLife
Media: Digital
Advertising Agency: WATConsult Media Pvt Ltd, Mumbai, India

Credits:
Agency: WAT Consult Media Pvt Ltd
Concept and Scripting: Arunesh Kripal and Yash Danak
Director: Arunesh Kripal
Producer: Manu Bhadane
Executive Producer: Apurva Mehta
Story Board: Arunesh Kripal
Editor: Madhukar Pawar
Assistant Editor: Wayne Fernandes
Music Production: Arre Media
Designer: Sumit Bansode

CS Team:
AVP – Operations – Manika Juneja
Sr. Account Manager – Aakash Chatterjee
Account Manager – Kunal Luhar
Account Lead – Nimisha Solanki
Digital Media Executive – Rashi Agrawal and Shruti Banda

This Ad campaign is related to:
SBI Life Insurance, WAT Consult, Digital Video, Campaign, Brand Awareness, achievements of 2017, insurance, Digital Agency, Social media agency, SBI Life

While at the MIT Media Lab, they asked ourselves a simple question. How can they turn something as ugly as air pollution into something as useful as ink?

That’s how they came up with AIR-INK.

Through this Kickstarter, they are offering AIR-INK for the first time––as safe, refillable, high-quality, water resistant markers and screen printing ink. By using 30ml of AIR-INK, you can negate 45 minutes worth of pollution.

What is AIR-INK made of?

The process

AIR-INK is created through a three-step process.

Step 1. While cheaper carbon black inks are manufactured through the deliberate burning of fossil fuels, we use our proprietary device––what we call KAALINK––to capture soot that is already being emitted from vehicles. KAALINK is retrofitted to the exhaust pipe of vehicles/generators to capture the outgoing pollutants.

It takes just 45 minutes worth of vehicular emissions captured by Kaalink to produce 1 fluid ounce of ink––enough to fill one of the pens being offered through this Kickstarter campaign.

Step 2. The soot we collect undergoes various proprietary processes to remove heavy metals and carcinogens. The end product is a purified carbon rich pigment.

Step 3. The carbon is then used to make different types of inks and paints.

“AIR-INK provides an environmentally friendly option for creatives and is high quality. The ink itself is thicker than most and can paint on rough surfaces without bleeding. The color of the ink is solid black which fits perfectly with my usual practice.”

AIR-INK started out as an experiment at the MIT Media Lab in Cambridge, MA. they wanted to run a handheld printer that prints from candle soot, and demonstrated the rough prototype at several conferences. They quickly learned that environmentalists and artists loved it.

Later in 2014, They kicked off technological iterations in two Indian cities that are greatly affected by pollution––Delhi and Bangalore. They ideated further, prototyped, and saw that it could make a real world impact.

Moving beyond the prototypes, they started to “harvest” air pollution from engines and other sources. After treating that harvested air pollution, they turned it into inks.

Video highlighting the experience:

Team

Risks and challenges

They have spent the past three years perfecting both our capture and proprietary processes.

That said, there are always risks and unforeseen challenges when increasing the scale of a project! They will always be sure to update you if anything that could cause shipping delays arises.

Read More about Air-Ink

This Article is Related to:
Air Ink, air pollution in Delhi, air pollution in Bangalore, campaign, Kickstarter, Graviky Labs , MIT Media Lab, Technology, Car pollution, Digital campaign, dangerous air pollution, Tiger Beer, Best Technology Advertisements

#GaadiKiBaat

Reason To #DriveSmart No.1 DriveSmart helps you track your driving patterns. Know more: https://t.co/x6co2Un1cv#GaadiKiBaat pic.twitter.com/E6Plv9PYv8

— Bajaj Allianz GIC (@BajajAllianz) November 27, 2017

Conceptualized and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, it is a series of video campaigns which highlights things that a car owner needs to know about his car. It showcases signs and signals cars give before breaking down or losing its value.

The idea behind this is to show cars and car owners as two people in a relationship. While the car owner is shown ranting about the car, the car is shown playing different characters in a relationship like wife, son or brother.

Credits:
Advertised brand: Bajaj Allianz General Insurance Company Ltd.
Advert title(s): Bajaj Allianz General Insurance Company Ltd. – DriveSmart – #GaadiKiBaat
Headline and copy text (in English): Bajaj Allianz General Insurance Company launches its latest digital campaign for DriveSmart, its unique vehicle tracking system
Media: Digital
Agency – WATConsult
Vice President – Video WATConsult: Manu Bhadane
Concept and Scripting: Sahil Siddiqui
Digital Strategy – Milind Gonsalves
Director: Yash Danak
1st A.D: Arunesh Kripal
D.O.P: Titu K Jena 
Art: Kristel Dias 
Editor: Miheer Ranade
Line Producer: Aayush Dua
Color Grading: Nicola (After)
Online Edit: David Nadar (Lucia Entertainment)
VFX & Motion Graphics: Amitoj Singh
Costumes/Stylist: Shashank Vara
Hair & Makeup: Natasha Mathias
Sound Design: Percy Lima (Mothership Studios)
VO: Antarang Das
Production co-ordinator: Richa Parashar
CS Team: AVP – Operations – Manika Juneja
Senior Account Manager – Daniel David
Lead Account Manager – Niraj Jain
Account Manager – Vishal Prabhu
Social Media Executive – Rohan Saxena

This Campaign is related to:
Bajaj Allianz, latest campaign, WATConsult, Bajaj Allianz General Insurance, Drive Smart, vehicle, Dentsu Aegis Network, Car, latest digital campaign, social media agency, Insurance, Digital Video, Campaign, Smart device for cars, vehicle tracking system

Mumbai: Isobar, the digital agency from Dentsu Aegis Network, has partnered with Duroflex to launch a new digital campaign called #ReadyForTomorrow.

Isobar and Duroflex leveraged Zapr’s TV-to-Mobile platform to push this digital campaign across those smartphone users who had already watched the brand’s commercial on television. The campaign has been executed across highly engaging platforms such as Facebook, YouTube and DBM Programmatic. The campaign has already engaged more than 49,446 people who exactly fit into the band’s requirements and have moved straight to the point-of-sales at a Click-through-rate as high as 3.1%. The video engaged at a view-through-rate (VTR) of 57.11%, indicating that more than half of all the targeted users watched the video until the very end.

The 50-day-campaign utilises Zapr’s database of over 40 million user profiles in India through fingerprinting technology to map out those who watch Duroflex and other similar brand commercials on TV. Users who fit brand target group are then identified on Facebook and Youtube, and video ad content is displayed on their home feeds. Target groups are also engaged across hundreds of publishers via DBM programmatic network.

Commenting on the campaign success, Suraj Nagappa, VP, Isobar India stated, “In the past, online video advertising usually meant the transmission of television ads to the internet. What we now have is video advertising that easily adapts to the respective medium. Multi-screen use has been a reality for users for a long time. With the interactive formats we offer an ideal opportunity to approach consumers across the characteristics of all platforms and devices. Across all channels – mobile, online, and connected TV (CTV) – there have been above-average video completion rates (VCR) and a high level of interaction has been achieved. The decision for a true multi-screen campaign has fully paid off. This is evident through the VCRs (Video Completion Rate) that significantly increased across all channels. Together with the interactive elements that Zapr allows, this strategy has led to a substantial increase in reach and consumer response.”

On the launch of the new campaign, Arha Padman, Senior Brand Manager, Duroflex commented, “Keeping in mind that TV audiences are no longer glued to a single screen and are often multi-tasking on their smartphones while consuming the medium, it just made sense to layer our TV plan with Zapr. We were curious to see how it would work and it seems to have delivered what we set out to do.”

About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 5,500 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com Isobar India is a winner of Campaign Asia-Pacific’s 2015 Digital Agency of the Year for India and South Asia.

About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.

About Duroflex
The late Mr. P. C. Mathew, founder of Duroflex first began manufacturing coir mattresses in 1963. At that time it was a real pioneering effort. In the 50 years that followed, a lot changed. People, policies, economies, markets, ergonomic theories, customer preferences and many new technologies. But the spirit of new ventures has endured. The pioneering effort 50 years ago has led to create India’s leading manufacturer of advanced sleep systems. Duroflex is now India’s largest exporter of sleep and comfort products. What began as a small manufacturing plant along the quiet canal at Alleppey, Kerala, is today a leading enterprise with the most modern manufacturing processes in Kerala, Tamil Nadu, Telangana State and Maharashtra. Duroflex expects more change in the years to come but will retain the endeavor that started it all – The spirit that will challenge and motivate the organization to innovate and continuously create better sleep and comfort products.

Isobar Team:
Client Servicing Group Head: Abhay Bhaskar Menon:
Associate Director Media: Baniaikynmaw Shanpru
Senior Director Media: Anish Daniel
Duroflex: Arha Padman, Senior Brand Manager

Credits:
Brand : Duroflex Mattresses
Product Group : Furnishings
Agency : Happy mcgarrybowen
Country of Agency : India
Client : Duroflex
Chief Executive Officer: Kartik Iyer
Chief Operating Officer: Samarjit Choudhry
Director, Strategic Planning: Aditya Kashyap
Planner: Nakul Bhat
Digital Strategist: Ashwin Dravid
Creative Team: Naren Kaushik (Senior Creative Director), Sandeep KS (Creative Director, Digital), Varun Khullar (Associate Creative Director), Ganesan V (Associate Creative Director, Art)
Client Services Director: Ameya Lokhande
Account Executive: Katherine Thomas
Production House: Nirvana Films
Director: Prashant Madan
Producer: Marjorie Rodrigues

This Article is related to:
Duroflex, Maharashtra, digital media, campaign, Isobar, digital agency, Dentsu Aegis Network, #ReadyForTomorrow, TV-to-Mobile, digital campaign, Zapr, Top Mattress Brands In India, DBM programmatic network, Energise Mattresses, Happy mcgarrybowen, Textiles & Clothing, Duroflex TVC, Duroflex Mattresses, 360-degree campaign

Sexual harassment is not an uncommon happening in everyday life of a woman. However, the #MeToo campaign has brought women from all around the world together to show solidarity and come out and talk openly if they have ever faced sexual harassment in their lifetime.

Picture: Alyssa Milano – Fanatics Super Bowl Party in Houston 2/4/ 2017

It all started with a tweet by Actress Alyssa Milano who appealed to all women who have been sexually harassed or assaulted to write #MeToo as a status. This is done to show the magnitude of the problem of sexual harassment faced by women globally.

If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n

— Alyssa Milano (@Alyssa_Milano) October 15, 2017

Her tweet already received millions of reactions and retweets within a short span of 24 hours where women started commenting #MeToo as a mark of unity. This social media campaign has prompted countless women from all around the world to share their private demons of sexual harassment.

This simple request of women responding to the tweet with a #MeToo has sparked a massive outflux where countless indignant people are resorting to social media to relate stories of being sexually harassed at some point in their lives.

Many celebrities also participated in this campaign with a #MeToo demonstrating clearly that such assaults are a worldwide phenomenon irrespective of your social or economic status. Personalities like Lady Gaga, Patricia Arquette, Gretchen Carlson, and Debra Messing are a few names to have spoken about it.

The Article related to:
Sexism, campaign, #MeToo, Alyssa Milano, Lady Gaga, Patricia Arquette, Gretchen Carlson, Debra Messing, social media campaign, sexual harassment, assault, viral campaign, Women, sexual misconduct, Me too campaign

The video features a couple in an everyday situation but with a twist. The husband is the one who panics and the wife is the calm one, is confident and is in control. The slight conflicting emotions last only for a while as the woman is able to reassure her husband, showcasing a bond between the two and a promise of being in it together for each other.

i-pill Daily is an oral contraceptive pill for women, who want to delay their pregnancy or space their next child. The subject of unplanned pregnancy or the worry of the same is always a burden that women have to bear. However, with the help of i-pill Daily oral contraception pills, they are self-assured hence at ease and prepared.

Brand Credits
Production House & Agency – WATConsult
Vice President – Operations – Sahil Shah
AVP – Operations – Manika Juneja
AVP – Strategy & Account Planning – Sabiha Khan
AVP – Video – Manu Bhadane
Group Head – Video – Heren Nasta
Lead Account Manager – Disha Mehra
Account Manager – Mahafreen Mistry
Digital Marketing Executive – Khyati Patel
Script Writer – Sahil Siddiqui
Strategy – Milind Gonsalves
Creative Designer – Dipika Nalawade
Video Editor – Vishal Barve
Graphics – Madhukar Pawar
Senior Media Manager – Vihang Bamane

You can also Watch:

All About Birth Control Methods

How To Stop Pregnancy By Safe Methods

The Video Related to:
World Contraception Day, How To Stop Pregnancy By Safe Methods,
i-pill, World Contraception Day, Unwanted Pregnancy, stop pregnancy, parenthood, campaign, #TogetherInEveryDecision, unplanned pregnancy, oral contraception pills, contraceptive pill for women, WATConsult, Advertising Campaign, Best marketing campaign, brand marketing, regular contraceptive pills, prevent pregnancy, morning-after pills

ZonaJobs, the leading Argentine company in job search, presents its new campaign developed by FCB Buenos Aires. The campaign focuses on one of the key characteristics of the brand: the understanding of millennials and the way they fit into the labor market.
“The challenge of this campaign was to reflect, with humor, how the culture and the way of working have modified and evolved over the past years. And how some people, like Roberto – the main character of this campaign – coexist with these new rules in an unknown territory,” comments Luciano Landajo, Chief Operating Officer and Vice President of Accounts at FCB Buenos Aires.

“ZonaJobs is an undisputed leader in its segment – it is a key brand in our business, and much of its success is due to being able to understand millennials. We are happy with this campaign and we are very confident in what it will bring to the brand,” says Federico Paluszkiewicz, Director of Marketing and Communications for Navent.

“This work was a great challenge. It demanded a lot of us since the last thing we wanted was to transform ourselves into Roberto, trying to speak to a generation so particular and complex that it undoubtedly requires a different language. When we came to this idea, there was no doubt, either on our side or on that of the Navent team: We both felt we had found the way,” adds Lulo Calió, Creative Director of FCB Buenos Aires.

This is the first work developed by FCB Buenos Aires for ZonaJobs following the agency’s great results for the brand in the past, with popular and memorable campaigns such as “PPT” and “GrandMa.” The campaign includes the spot designed for digital, radio, outdoor and social networks. The production house was Mu Films and the spot was directed by Clan.

Credits
Campaign: Zona Jobs – Anti-Millennial
Client: Navent
Product: Zonajobs
Website: https://www.zonajobs.com.ar/
Theme: “Anti-Millennial”
Agency: Fcb Buenos Aires.
President: Santiago Puiggari
Executive Creative Director: Lulo Calio
Creative Director: Sebastian Visco
Art Director: Hagall Muñiz
Copywriters: Frank Marciano, Audrey Prieto, Joao Oliveira.
Vp Account Director: Luciano Landajo
Account Supervisor: Nicolas Ciccola
Agency Executive Producer: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Producer Assitants: Gerónimo Rey / Agustín Slapak
Production Company: Mu Films
Director: Clan
Executive Producer: Guido Rutenberg
Producer: Marcos Barbosa
Assistant Producer: Pablo Alba
Director Of Photography: Luciano Badaracco
Art Director: Magdalena Peralta Antivero
Stylist: Lali Grosso
Postproduction: Jaqueline Eckerdt
Editor: Clan / Maxi Ibarra
Mix: Xyz
Music Band: Triple Frontera / Ignacio Cruz – Federico Abuaf
Responsible For The Client: Santiago Minorini Lima, Federico Paluszkiewicz, Barbara Iturraspe, Maria Ximena Zaratiegui.

The video related to:
ZonaJobs, Anti-Millennial, FCB Buenos Aires, FCB, campaign, humor, marketing communications, Buenos Aires, Argentine, understanding of millennials, Digital campaign, digital film, Most memorable campaigns

In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips.

So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs. Quite evidently, it’s the most engaging way to educate consumers about TIP.

Brand Credits:
Brand: Motilal Oswal
Production House & Agency: WATConsult
Vice President – Operations: Sahil Shah
Script Writer – Yash Danak
Assistant Vice President Video: Manu Bhadane
AVP – Operations – Manika Juneja
Lead Account Manager – Manish Jain
Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel
Director: Yash Danak
DOP: Varun Sud
1st AC: Tanveer Riyaz
Assistant Directors: Kiran Vijayan & Arunesh Kripal
Production Manager: Apurva Mehta
Line Producer: Aayush Dua
Art Director: Suneel Kharat
Offline Edit: Madhukar Pawar
Online Edit: David Nadar (Lucia Entertainment)
Graphic Design: Ninad Kadam
Hair & Makeup: Simone
Costume: Divya Gupta & Prameet Saini

This Video is related to:
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