You’ve probably seen it happen a zillion times and maybe you’ve even done it yourself once or twice. By that I mean park in a spot for disabled people.

Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking up my wife” to “What’s the rush? You’re sitting in a wheelchair anyway!” and our personal favorite: “I DIDN’T SEE THE SIGN”.

Well, it’s got to stop. That’s why ‘Access Israel’ decided for the December 3rd “International Day of Persons with Disabilities”, to put a face on people with disabilities. The NPO decided to raise the public’s awareness to the issue by replacing the disabled icon on thousands of disabled parking signs throughout the country with the picture of real disabled people. To do that, we photographed a total of 52 people including well-known disabled Knesset Members and Paralympic Medalists and uploaded their stories onto a dedicated website where people could read more about them and how they came to be disabled.

The project which was launched via a teaser campaign a few days ago, will go live on December 3rd with 12 agency teams spanning out over the country’s cities and replacing signs overnight. In places where we ran our test trials, the very action of replacing the signs with people’s faces sparked interest and debate. So this is bound to get interesting and create traction. Ah, and in case you’re wondering we placed some hidden cameras to measure the number of infractions per hour – the results will leave you speechless.

Case Study:

Hidden camera test:

Making of:

Stats you may interested in:
· In Israel there over 180,000 disabled people.
· According to Israeli Police figures, more than 20,000 fines are handed out every year. Each year those numbers have increased, proof that disabled parking infractions are not only common but growing.
· At the same time, requests for special disabled parking permits have grown at a year-on-year rate of 16% while city parking allocations have grown at a much lesser rate – a clear indication that respecting these specially allocated parking spots is an imperative as it impacts disabled people’s quality of life and mobility.

Credits:
Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Strategy Officer: Shai Nissenboim
Chief Account Officer: Idit Zukerman
Creative Concept: Mila Dayan, Chen Federing, Meital Miller
Account Supervisor: Inna Tubin
Account Executive: Ilana Peisakhin
Producer Manager: Simi Ben Zikri, Menny Zarhia
Graphic Team: Viki Bergman, Shlomi Amir, Elad Ziv
Strategic Planner: Liz Stull

This video is related to:
International Day of Persons with Disabilities, Leo Burnett, Israel, People. Not Symbols, disabilities in Israel, Paralympic Medalists, real disabled people, teaser campaign, hidden cameras, best case study, disabled parking infractions, parking permits, campaigns of the world, GoPro

One video has more than 3 million views garnered by this ad. Another has 2.5 million views on YouTube and shows that you are never too old for chasing your passion. The latest ad campaign is another masterpiece that takes their message one step further.

This campaign is a 360 degree integrated crusade that has been given a place on popular social media platforms like Terribly Tiny Tales and Humans of Bombay to make a difference in the lives of as many people as is possible throughout the globe.

The films have garnered a staggering 30.1 million impressions in less than a week across countless digital platforms.
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. Amazon India is spreading smiles every single day through their #MomBeAGirlAgain campaign with a combined viewership of more than 30 million views worldwide.

Campaign credits:

Client: Amazon India
Creative agency: What’s Your Problem Brand Solutions Pvt. Ltd.

Campaign Team Credit:
Apparao Hare, Creative Supervisor
Pawan Kotian, Senior Visualizer
Snehal Shewale, Visualizer
Aditi Laxmanrao, Creative Supervisor
Mihir Chitre, Associate Creative Director
Divya Saxena, Director Creative and Art

Film Credit:
Amit Akali, Managing Partner & Creative Head
Divya Saxena, Director Creative and Art
Aditi Laxmanrao, Creative Supervisor

Account Management & Strategy Team:
Tejas Mehta, Founder Director – Business & Strategy
Karan Sharma, Group Account Manager
Richa Shah, Account Supervisor
Akshay Joijode, Account Executive

Film:
Director: Sainath Choudhury
Production Company: Purple Vishnu Films, Mumbai

Watch last year successful campaign #MomBeAGirlAgain was conceptualised by Ogilvy & Mather Bengaluru

Credits
Title: Mom Be A Girl Again
Agency: Ogilvy & Mather Bangalore
Campaign: #MomBeAGirlAgain
Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar
Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao
Producer: Raja Tangudu
Production house: Bloom
Director: Harshavardhan Kulkarni

This article is on:
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On an overcast day, a player like Benetton, a sport like Cricket and a cultural field like India came together on Independence Day, to play out ‘One Faith’.

Amongst constant pressure to ensure products don’t escape eyeballs in advertising TVCs, Benetton had absolutely no mention of their clothing line or the stores, instead, they showcased complete humanness through a unique narrative.

A refreshing take on a brand film, with a thoughtful message and an honest delivery, UCB outdid itself.

Opening an avenue:
Guess, it’s no longer about just clutter-breaking content, but about playing to the emotions of the crowd and providing them with hope and a positive expectation on issues that affect them the most, and summing up that hope for them in the most relevant ways.
With stylized visuals and a narrative that connects with audiences all over the world, the campaign had people cheering on the message of communal harmony.

Shifting Perspectives:
Released on 15th August, the campaign was a different kind of Independence Day film, and that in itself was welcoming. It was about cohesive coexistence, the community, celebration and about Cricket – the one religion that unites us all and the one faith that triumphs. The heartwarming film gently shows us a mirror, a mirror that gives a reality check.

The simple yet intense storytelling harnesses cricket for its fostered unity to shift the perspective. Starting with a radio announcement of tight security on the occasion of Independence Day, the video later reveals a beautiful depiction of how the use of any medium or tools (sticks, bricks & bottles) is entirely in our hands. Bricks and bats that could be used for violence are being used for celebration and unity – To play Cricket.

The Turning point:
The film highlights a playful element with an adrenaline touch. But, most importantly, it leads you on to a nail biting moment, the turning point itself and the relieving discovery.

“The fact that the entire film has just one dialogue in the beginning – ‘CHAL’ (Let’s go) and then takes the audiences on an emotional ride without using words, makes it interesting. Also, the first and the last frames of the film are similar in composition. The overcast and interesting colour gradient, add to the emotional depth and to the intensity of our hope and realization.” explains Karan Shetty, Director of the film.

The Impact:
With the #UnitedByPlay hashtag trending on the no. 1 spot in India on Twitter on Independence Day and the video going ‘viral’ in just 10 hours, it was clear that the brand’s message tugged at many heartstrings.

Having reached 6 million twitter users in a day, and after receiving more than 26,000 Facebook reactions, 7000 shares and 8 Lakh views and the video closing in a million views in less than 10 days, United Colors of Benetton’s ‘One Faith’ campaign was an impactful brand film. UCB even gathered 20 million impressions on Twitter. The film was covered by ‘Campaigns Of The World’, ‘Campaign Brief Asia’, ‘Ads Of The World’, ‘Best Ads on TV’ and many more.

The Team Players:
Incidentally, the campaign also brought together three storytellers – Benetton, Fingerprint Films and TTT, together in one faith; to show what believing in and fostering a positive message can do.

Director: Karan B. Shetty
Production Company: Fingerprint Films
Producer: Madhukar Kotian, Vijay Carvalho
Writer: Kumail Changezi
Agency: TTT, Mumbai, India.

Video related to:
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Irwin Preet Singh Anand, COO and marketing head, OLX India, said “The campaign is built on the back of emerging consumer insights derived from understanding a generation that believes in #YOLO (you only live once) and has #FOMO (fear of missing out). These trends indicate that young Indians have unquenchable aspirations and a continuous desire for new experiences. The campaign aims to highlight the brand as a preferred partner in the hustle and bustle of chasing life’s endless aspirations.”

Campaign Credits:
OLX:
Irwin Preet Singh Anand, COO and Marketing Head, OLX India
Abhishek Upadhyay, Brand Head, OLX India
Nisheeth Srivastava, Creative Lead, OLX India

Agency Name: Enormous Brands
Creative Team: Ashish Khazanchi, Abhishek Chaswal, Khurram Haque, Umesh Grover and Sayak Basu
Director: Hemant Bhandari
Production House: Chrome Productions

Video Related to:
OLX Aagey Badho, ad campaign, new advertising campaign, OLX Karo, Aagey Badho, #YOLO, #FOMO, 6 Months Break-Up Challenge, OLX India, OLX New TVC, OLX New Ad, Sell old items, inspiring brand campaign, creative agency, Digital Film, Advertising & Marketing news, Social Media Campaigns, Viral videos, advertising agency India, Campaigns of the world, #AageyBadho, Digital campaign

These short and crisp advertisements highlight essential features and the ease of use so that Android users can leave their traditional phones and switch completely to iPhone. It is certain that the viewers will think about iPhones before buying their new smartphone.

#SwitchToiPhone

This video is about:
switch to iPhone, iOS app from the Google Play Store, iOS free apps, Google Apps, new iPhone, iPhone Memories, iPhone Photos, iPhone Camera, Why is iPhone so fast?, most powerful chip, latest iOS updates, purchase with Apple Pay, iPhone software updates, iPhone security threats, software on new iPhone, Apple Store, ask Siri, how to make a FaceTime call, iPhone campaign, Apple’s iconic ad campaign, Google Play Store, iOS new updates, security features of the iPhone, Campaigns of the world, Advertising, Brand Marketing, Apple marketing strategy, Tim Cook, Android Apps on Google Play

In the world of YOLOs and Carpe Diem’s, we are somewhere losing sight of the world we are creating for our future generation. On World No Tobacco Day, Orient Electric has touched upon a harsh reality of being a wrong influence on children through its new digital film #StubTheHabit. The film begins with a small kid stylishly pulling off his father’s oversized coat in an attempt to imitate his father. He then tries on a tie with it, as the father secretly admires his son’s innocence from behind the door. In his effort to look more like his father, the kid picks up a pencil and starts to puff into it like it’s a cigarette. The sight baffles his father, as he realises what he’s been teaching his son subconsciously. He takes a conscience-stricken look at the burning cigarette in his hand and immediately stubs it and walks towards his son implying a new beginning of no smoking.

Good or bad, a habit is very simple to pick up and kids follow what they see their parents or people around them do. Through this digital film, Orient Electric smartly addresses the pertinent issue of smoking and relays the importance of being the right influence for our future generation by saying no to cigarette smoking. The film also resonates well with Orient Electric’s positioning of ‘Switch to Smart’ by urging people to switch to smarter ways of living.

Credits:
Brand: Orient Electric
Digital Agency: DigitasLBi

Also Read: 8 chain-smokers on how they first got hooked to smoking

Video Related to:
World No Tobacco Day, DigitasLBi, Orient Electric, our future generation, StubTheHabit, influence on children, no smoking, new beginning of no smoking, saying no to cigarette smoking, Switch to Smart, smarter ways of living, Ad Campaign, Awareness campaigns, Creative Idea, Innovative thought, Brand Marketing, Sales Lead idea, Indian Best TVC, Say No to Tobacco, Campaigns of the world, inspiring film, world no tobacco day 2017, digital film, Say No To Smoking

This advertisement is a wonderful example of offering hospitality to people from all around the world irrespective of their ethnicity or nationality. The people of Los Angeles are seen welcoming and metaphorically rolling out the red carpet for the people flying to LA from all around the world. We feel incredible witnessing a South Indian family and a son of immigrants and an Armenian-Christian woman from Iran all living and cohabiting in LA. Each day, thousands of people throughout the globe land at the Los Angeles International Airport to an impressive crowd of Angelinos bidding a warm welcome to them with banners in diverse languages.

The advertisement is, in a few words, a feel-good video of how we are all similar despite the disparities in age, sex, race, nationality, and language. #bienvenidos.

Los Angeles is a city that celebrates diversity and inclusivity | #EveryoneIsWelcome

Credits:
Advertising Agency: Mistress, Los Angeles, California, USA
Partner, Creative: Damien Eley
Creatives: Rachel Guest, Celine Faledam
Senior Brand Manager: Maggie Cadigan
Director of Production: Dave Horowitz
Edit: Rob Henry / Bastard Productions
Music: Soft Swells
Production Partner: m ss ng p eces
Director: Josh Nussbaum
Experience Director: Yehuda Duenyas
Executive Producer: Edward Grann
Producer: Matthew Ayriss

Music Credits:
Artist: Soft Swells
Tracks “Love Like You,” & “Bloodshot Eyes.”
Artist Link:

The video is about:
people of Los Angeles, Mistress, Los Angeles, California, USA, Discover Los Angeles, Everyone Is Welcome, Hospitality, tourism, Real Love Baby, Los Angeles tourism, Diversity and inclusivity, #everyoneiswelcome campaign, Ad campaign, tourism campaigns, best tourism ads, TVC campaign, Los Angeles ads, United States, campaigns of the world, Best ads, Fly Los Angeles, Indians in Los Angeles

You’ve probably got a million reasons to be thankful to your mom, but if you wrote her a card this Mother’s day, you’ve got another one.
Literacy is the single biggest indicator of success in life, and whether your parents can read and write is the biggest predictor of if you will be able to read and write as well.
www.projectliteracy.com/thankyoumom

Credits
Advertising Agency: FCB Inferno
Brand: Project Literacy
Copy Writer: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media/Social: Chloe Belloin and Laura Visick

Video Related to:
celebrates Mother’s Day, Project Literacy, child’s future success, suffer from a drug addiction, Mother’s day,Mother’s day gift, Mother’s day Card, Thank you mom, US Literacy, Happy Mother’s Day, International Mother’s Day, Campaigns of the world, Emotional Ads, Best mothers day ads, FCB Inferno, FCB Inferno’s new campaign, parent’s illiteracy, Pearson’s Project Literacy

Credit:
Client: Cholayil
Brand manager: Subramaniam Venkataraman
Creative Agency: METAL Communication Pvt. Ltd.
Creative Chief: Narayan Kumar
Creative Director: Cyrus Sahiar
Senior Copy Writer: Shivani Krishan
Copy Writer: Nisha Kalra
Account Management: Subhash Nambiar, Ninoshka Vaz, Manila Jain
Production House: Eeksaurus
Director: Suresh Eriyat
Executive Producer: Nilima Eriyat
DOP: K.u. Mohanan
Music Director: Rajat Dholakia
Music Arranger: Rajesh Singh
Sound Engineer: Arun Crasto
Asst. Sound Engineer: Sanket Sanketh Shetty
Voiceover Artist: Malaika Shenoy
Editor: Yaser Abbas
In-house Editor: Tintu K. Philip
Associate Director: Paul Mathew
1st Asst. Director: Mohit Singh
2nd Asst. Director: Prajanya Shetty
In-house Assistant Director: Bargav Sridhar
Art Director: Eldridge Rodrigues
Line Producer: Manish Sharma, Nitesh Khatavkar (Meterdown Productions)
Production Manager: Ashish Modi(Meterdown Productions)
Production Assistant: Dolly Sharma (Meterdown Productions)
Talent: Kshitij Gera, Sachi, Sanjay Gurbaxani, Shalini, Shub Saxena, Shresth Saxena, Pooja, Jingle
Colourist: Navin Shetty
Casting: Meera Unnikrishnan
Costume Stylist: Harpreet Sawhney
Hair Stylist: Mrinalinee Mukherjee
Project Lead: Anik Roy
Storyboard: Rajib Mandal
Concept Art: Ranjit Mandal
3D Animation: Anik Roy, Debajyoti Roychowdhury
Modelling: Aditya Raje, Keyur Patel
Texturing: Mohseen Hakim
Rigging: Vijay Rana
Lighting: Manoj Kamble, Vinod Shetty & Team
In-house VFX Supervisor: Nilesh Dhore
Compositors: Nilesh Dhore, Mohammad Azeem Vinod Shetty & Team
FX and Dynamics: Keyur Patel, Nilesh Dhore, Vinod Shetty & Team
Rendering: Aditya Raje & Vijay Rana
Post Production Co-ordination: Jivan Gaikawad — at Eeksaurus.

To launch new smartphone Samsung Galaxy Note 5 on the Ukrainian market making it the most desirable electronic device.

Idea:

Evolution of the Ukrainian cultural archetypes is boosted with Samsung Galaxy Note 5.

Credits:
Category: Film
Advertised brand: Samsung Galaxy Note 5
Campaign: Evolution is perfect
Advertising Agency: Cheil Ukraine, Kyiv, Ukraine
Agency website: cheil
Creative Director: Vladyslava Denys
Art Director: Eugene Ovchar
Copywriter: Dmytro Zezyulin
Account Director: Kateryna Panich
Advertising supervisors: Iryna Levchenko, Antonina Shkrobot
Studio: Magay Production
Director: Sasha Stekolenko
DOP: Denys Lushchyk
Published: November, 2015

Credits:
Advertised brand: Printer Ofset Printing House
Advert title(s): High Quality Offset Printing.
Advertising Agency: Caka/Workshop, Izmir, Turkey
Agency website: cakaworkshop
Sr. Art Director: Semih Talha Türk
Jr. Art Director: Gözde Özeker
Published/Released: January, 2016

Credits:
Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Copy Supervisor: Nitin Jain
Copywriter: Akshay Anand
Senior UI Designer: Govind Singh
Video Production: Akshay Raheja
Additional Credits: Hemant Kumar, Moosa Khan

Credits:
Campaign: Somany #NahiPhislenge
Brand: Somany Slip Shield Tiles
Communication Partners: RK Swamy BBDO, Delhi
Production House: Morse Code Films
City of Agency : Delhi
Client : Somany Ceramics

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Director: VIJAY SAWANT
Executive Producer: DHARAM VALIA
Director of Photography: MITESH MIRCHANDANI
Assistant: SHIV KUMAR KARAL
Focus Puller: SANJEEV TAMRARKAR
Technical Consultant JIGNESH JHAVERI
Rig & Grips: RUDRA VEER SINGH (ZOO GRIPS) & SHIVA (SR CINE EFFECTS)
Directors Assistants: VIPUL INDULKAR SHREYAS MANJREKAR
Assistant Directors: MANASI PAREEK SWAROOP NANDA ARJUN SATAM
Line Producer: JAYESH AVASTHI
Production Assistant: AMEET SULEY
Production Design: ANITA RAJAGOPALAN & DONALD REAGAN
Casting: JESSICA GOMEZ (SPAIN) SUMIT ATTRI & PARAS MEHTA (INDIA)
Costumes: VEERA KAPUR
Hair & MakeUp: ABHIJIT AAMANE
Offline Editor: YASER ABBAS
Colourist: NAVIN SHETTY (NUBE STUDIO)
CG, Composition & Confirm: MFX (Kuala Lumpur)
Supervisor: MOON CHOONG
Producers: KYANNE SHAFIQ ANGEL
Music: ABHISHEK ARORA
Sound Design & Mix: CHESTER MISQUITTA
Making Stills: VIKENDRA RATHORE
Storyboard: DURGESH VELHAL

Credits:
Campaign: The real power lies inside you. Be a donor. Save lives.
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima