#camry – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sun, 19 Jan 2025 05:58:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png #camry – Campaigns of the World https://campaignsoftheworld.com 32 32 Camry Thrill Ride Experience https://campaignsoftheworld.com/ooh-campaigns/thrill-ride-experience/ https://campaignsoftheworld.com/ooh-campaigns/thrill-ride-experience/#comments Tue, 23 Sep 2014 04:07:43 +0000 https://campaignsoftheworld.com/?p=188
Camry is known for being reliable, but not necessarily exciting. To change this perception, we built a giant roller coaster and took a few hundred unsuspecting people through it in regular stock Camrys that were driven by stunt drivers. For those who couldn’t attend the two-day event, we created two digital experiences. The first was an immersive 360-degree street view web banner where people could experience the entire track. We also created a multi-cam experience of the ride that used YouTube annotation to seamlessly switch between eight different POVs.

Brand: Toyota
Product: Toyota Camry
Agency: Saatchi & Saatchi/Los Angeles
Source: One Show, Youtube Channel

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