Dudes, listen up. Pregnancy tests aren’t just for women anymore. This might sound crazy, but a regular pregnancy test could be a game-changer for your health.

Introducing “Test-Icles,” a groundbreaking campaign by Ogilvy Mexico and Ogilvy Health New York, teaming up with the Alba Foundation. It’s the first initiative to use pregnancy tests for early detection of testicular cancer – with a self-exam at home, no less.

Here’s the science behind it. Pregnancy tests detect a hormone called hCG (human chorionic gonadotropin beta subunit). While this hormone is linked to pregnancy, it can also be a sign of certain testicular cancers.

“This common test has the potential to be a lifesaver for many men,” says Dr. Miguel Angel Alvarez Avitia, an oncologist specializing in cancers of the urinary and reproductive systems. Early detection is key for testicular cancer, which strikes thousands of men every year. Here’s the shocker: young men between 15 and 35 are at the highest risk.

Why the hesitation to get checked, though? Embarrassment, fear, or simply not feeling the need are all common reasons guys avoid doctor visits. That’s where “Test-Icles” gets innovative.

“We wanted to find a way to motivate men to overcome these barriers,” explains Rafael Reina, Chief Creative Officer at Ogilvy Mexico & Miami. Their approach is lighthearted, using humor to deliver a serious message. Think mascots with some serious personality – that’s the idea behind Tano and Nato.

But “Test-Icles” is more than just a funny name. It highlights the clever use of a familiar product for a whole new purpose – early cancer detection at home. This not only has the potential to save lives but also makes healthcare more accessible by encouraging preventive measures.

Hold on a sec, fellas. A positive test doesn’t automatically equal cancer. It’s a warning sign that something might be wrong, prompting a visit to a urologist for further checks. “Don’t let your guard down even with a negative result,” advises Dr. Alvarez. Certain hormone treatments can also affect test results, so a doctor’s visit is always recommended.

Miryana Pérez Vela, leading the Alba Foundation, stresses the power of collaboration. “Working together allows us to reach a wider audience and spread awareness about early detection of testicular cancer,” she says. This cancer has a very high cure rate when caught early, making campaigns like “Test-Icles” all the more important.

The campaign took social media, digital platforms, and even billboards by storm. Content creators got involved too, encouraging their followers to take the test.

Guys, it’s time to ditch the awkwardness and take control of your health. “Test-Icles” might sound a little unusual, but the message is clear: early detection can be a lifesaver.

This campaign is about:
Testicular cancer self-check, Early detection testicular cancer, Testicular cancer symptoms, Testicular cancer in young men, Testicular cancer awareness.

In a poignant blend of art and advocacy, Change the Ref delivers a powerful narrative that intertwines the devastating realities of gun violence and pediatric cancer. Inspired by sobering statistics from the Centers for Disease Control (CDC), which designate firearms as the primary cause of child and teen deaths, the film serves as both a mirror reflecting societal woes and a rallying cry for change.

Released on American Cancer Story ahead of the 25th commemoration of the Columbine school shooting, the film beckons viewers to share its message and demand immediate action from policymakers. Additionally, the initiative aims to raise funds for ten pediatric cancer charities, amplifying its impact beyond the screen.

At the helm of this groundbreaking project are Patricia and Manuel Oliver, co-founders of Change the Ref, who bring a personal perspective to the forefront. Patricia, embodying a school teacher in the film, emphasizes the interconnectedness of gun violence and cancer, stressing that a victim is a victim regardless of the affliction. Manuel, whose son Joaquin fell victim to a school shooting, infuses the project with raw emotion, driving home the shared anguish experienced by bereaved parents.

The film’s creation was a collaborative effort, with acclaimed filmmaker Padilha at the directorial helm and James Valentine of Maroon 5 lending his musical talents to craft an evocative score. Their collective goal: to spark dialogue and inspire tangible change.

Padilha, known for his work on socially relevant narratives, underscores the film’s significance, expressing hope for its capacity to catalyze societal transformation. Valentine, drawing from personal experiences and societal observations, echoes this sentiment, citing his longstanding concerns about pediatric cancer and gun violence.

As per the latest CDC findings, gun violence has tragically eclipsed other causes to become the leading killer of American youth, surpassing even car accidents and pediatric cancer. This grim reality underscores the urgency of initiatives like CTF’s film, which endeavors to shift the narrative and safeguard the future of generations to come.

In a landscape marred by despair, Change the Ref’s cinematic endeavor stands as a beacon of hope, reminding us of our collective responsibility to effect change. As viewers engage with this stirring tale, they are not merely spectators but participants in a movement poised to rewrite the story for America’s children.

About Change the Ref
Change the Ref is driven by a mission to raise awareness about mass shootings through creative means, aiming to diminish the influence of the NRA on the Federal level. Their focus lies in highlighting the NRA’s questionable tactics in influencing lawmakers, with the ultimate goal of inspiring solutions crucial to alleviating the enduring grief of mass shooting victims, survivors, and their families. Central to their approach is the empowerment of youth, recognized as future leaders, equipping them to spearhead change on critical national issues through education, dialogue, and active engagement. Those interested in joining the fight against the gun violence epidemic and contributing to the prevention of future tragedies are encouraged to visit ChangeTheRef.org.

Credits
Client: Change the Ref
Campaign: American Cancer Story
Agency: Klick Health
Writer & Director: José Padilha
Writer: Rich Levy, Klick Health
Writer: Bernardo Romero, Klick Health
Writer: Tim Jones, Klick Health
Production Company: Taking Over Films
Producer: Douglas Costa, Taking Over Films
Cinematographer: Adolpho Veloso
Editor: Marcio Hashimoto
Sound production company: AudioInk
Film score: James Valentine, Maroon 5
VFX: Pierre Buffin, BUF Company
Post-Production: BUF Company
Producer: Jen Martin, Klick Health
Producer: Laura Denham, Klick Health
Creative Director / Copywriter: Amy Fortunato, Klick Health
Creative Director / Art Director: Andrea Bistany, Klick Health
Associate Director, Creative Video Production: Spencer Brown, Klick Health
Creative Director / Art Director: Travis Borgess, Klick Health
Creative Director / Art Director: Brian Umali, Klick Health
Business Affairs: Tamika Knight, Klick Health
PR: Sheryl Steinberg, Klick Health
PR: Marisa McWilliams, Klick Health
Communications: Erin O’Sullivan, Klick Health

This campaign is about:
Gun violence statistics USA, Leading cause of death for children USA,, Gun violence in schools USA, School Shooting, American Cancer Story

1 out of 8 women has breast cancer. Yet, more cases could be detected early if more women are self-checked. Because we know how hard it can be to talk about breasts or cancer, traditional Lebanese baker Um Ali helps us demonstrate how to self-check in total respect of our culture and intimacy: kneading and pressing dough.

Award: Cannes Lions 2021 PR Grand Prix, Cannes Lions International Festival of Creativity

Credits
Advertising Agency: McCann Health, McCann Paris
Production Company: Satellite my love / Paris, Octopus, Craft
Client: Spinneys Supermarkets, Lebanese Breast Cancer Foundation
Tags: American University of Beirut Medical Centre, British Islamic Medical Association, Weber Shandwick, World Cancer Day, Breast Cancer

Lux, India’s leading soap brand launched ‘The Soap with a Lump’ an initiative by Unilever and Wunderman Thompson to help detect breast cancer in its infancy. The iconic soap was redesigned with a difference. It had a visible lump on it. The innovation encourages women to examine their breasts for any abnormality, while in the shower. There is no better time to remind women to check their breasts than when they are alone in the privacy of their bathroom.

75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.

Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first-ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular.

This initiative was presented at the breast cancer screening camp conducted by the Indian Cancer Society (ICS) at Vasai, Maharashtra. Women of different age groups were given the soap along with a leaflet that educated them on the importance of breast awareness. Future plans include a collaboration with the Indian Cancer Society(ICS) in spreading breast awareness and education among women across India.

A soap that helps women feel beautiful and can perhaps help save a life.

Commenting on the initiative, Samir Singh, Executive Vice President, Global Skin Cleansing, Unilever, said, “This initiative is personal. Everything about it and the people involved in bringing it to life – across Unilever/Lux, Wunderman Thompson and the Indian Cancer Society is personal and done with the sole objective of increasing awareness about breast cancer. The moment of the shower is a quiet, private and reflective moment.

A moment where we want to encourage women to think about beauty holistically and what that entails not just for their appearance but also for their health – by helping them do a quick check for early signs of breast cancer, a disease whose cure is contingent on early detection. That’s the power of a humble bar of soap, that’s the power of creative thinking integrated into a business with purpose. We feel very strongly about this innovation and its potential to have a lasting impact!”

Tista Sen, Regional Creative Director, Wunderman Thompson, South Asia adds, “A human truth is what drives a simple idea, and this is amply evident in the Soap with a Lump. Women are alone in the shower when they are bathing, and this is an ideal moment to alert her to check her breasts for any abnormality. Breast cancer when detected early can help save a life.

And the soap you use to bathe can help. Beauty is not one dimensional but embraces everything that encourages a woman to take charge of her life and her body. And it is this belief that encourages Lux to start a conversation that originates in the shower but eventually becomes a rallying cry for women across the world.”

Tags:
Product Innovation, Awareness Campaign, India, Public Interest

“We Are Undefeatable” is a movement supporting people with a range of long term health conditions, developed by 15 leading health and social care charities. Our purpose is to support and encourage finding ways to be active that work with each person’s conditions, not against them.

Being Undefeatable is understanding that how you feel can change from day-to-day, that everybody’s situation is unique, and that moving more when you can is just as important as accepting when you can’t. We believe that every achievement, no matter how small it might seem to someone else, is worth celebrating.

Who is the campaign for?

– The campaign brings together partners who reach people living with: Arthritis, some long-term limiting mobility conditions, Alzheimer’s, Asthma, Back pain, Cancer, Chronic Obstructive Pulmonary Disease/Lung Condition, Dementia, Heart Disease, Stroke, hypertension (or other heart related condition), Long-term depression or anxiety, MS, Parkinson’s, Type 1 Diabetes and Type 2 Diabetes.

– Due to the nature of the campaign, we also hope to inspire those living with other conditions who can be more active, beyond those listed above. If you can’t find information related to your condition on the website or the campaign partner pages, consider visiting other charity websites relevant to your condition, your GP or where applicable, your specialist healthcare professional.

– It is important to remember that everybody and how their condition affects them is different and finding the appropriate physical activity for you depends on your own personal circumstance.

Credits
Advertising Agency: FCB Inferno
Chief Creative Office and Creative Partner: Al Young
Executive Vice President: Sharon Jiggins
Creative Directors: Nicole Chen and Sarah Lefkowith
Account Director: Lucy Turner
Senior Account Manager: Lara Ashman
Strategy Director: Tom Lindo
Strategist: Imogen Armstrong
Designer: Max Fox
Broadcast Producer: Hanna Davis
Broadcast and Content Business Affairs: Caio Silva
Head of Creative Production: Mike Jenkins
Director: Alvaro Ramirez
Editors: Nick Ward, Jude Moore, Mori Thomson
Digital Production Agency: Bitbot Studios
Head of Brand & Content Strategy: Kathi Hall
Senior Brand Marketing Manager: Madeleine Harvey
Brand Marketing Manager: Charlotte Cummings
Social Media Manager: Laura Herbert
Leaflet Designer: Sundeep Bhui

Tags:
Award-winning campaign, Advertising agency

How can Mastercard, a tech company,
 get these children closer to their idols
 and to this unique moment
 of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance
 to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players,
 talk to them, laugh with them.
 And, in the end, that they sing
 the national anthem with them.

Fulfilling a dream for young patients, Mastercard created telepresence robots that allow hospitalised children to join Brazil’s national team on the pitch as a match mascot. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium.

Credits
Creative Agency: WMcCann
Chief Creative Officer: Hugo Rodrigues and André Marques
Creative Director: Alexandre Prado
Creatives: Francisco Oliveira and Felipe Lermen
Planner: Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate e Bruna Coelho
COO: Kevin Zung
Planning VP: Luciana Padovani
Account: Andrea Barreto and Elis Pedroso
VP, Media: André França
Social Media: Gustavo Ricci and William Loiola
Production: Tato Bono (VP)
Integrated Producer: Cayan Lobo and Fabiana Diniz
Creative Technologist: Victor Hugo Odo
Technology Production: MediaMonks
Client Approval: Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro
PR: Kerena Neves and Bruna Ramos
Projects: Marina Hirle and Camila Prazeres
Graphic Production: Nereu Marinho
Film Producer: Mistura Fina
Sound Producer: Comando S
Media: Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola
BI: Anny Atti and Felipe Borges
Finishing Coordinator: Maurício Martim
Mixing and Finishing: Time Comando S

Tags:
Soccer, Cancer, Brazilian Soccer Team, WMcCann, Technology, Innovation, Impossible Mascots, Mastercard

In the promotional video for the initiative, the inner workings of the campaign were exhibited in their full glory. By combining the unique disciplines of Braille and Mammography, SBI Life Insurance created a puzzle-based tactical tool for the self-detection of Cancer. To make women aware of the existence of this tool, outreach workshops were conducted in rural as well as urban areas throughout India. Thanks a Dot also received support and acknowledgment from the Women’s Cancer Initiative of the Tata Memorial Hospital. The Vice-President of the hospital also starred in the promotional video of the campaign. Moreover, prominent names like Yuvraj Singh, Mary Kom, Brett Lee, and Dr. Ashok Chaudhary came in support of the initiative. The media coverage of the tool further expanded its impact.

We feel that this initiative will give plenty of Indian women a reason to thank the dot. Breast Cancer is a serious problem, and we laud SBI Life Insurance for stepping up in support of the autonomy and wellness of all women in the country.

Tags:
SBI Life Insurance, Thanks a Dot, Breast Cancer Awareness Month, Self Breast Examination, Innovation, Product Innovation, Women, India, Health, Braille, Mammography, Cancer, Technology, Awareness Initiative, WATConsult

Even the King, BK’s mascot, got into the act, going into his biggest competitor and buying a Big Mac to support children’s cancer, to big applause by the patrons. The Burger King employees were smart by telling people to go to their competitor, rather than naming the restaurant, saying “the place where they don’t flame grill their burgers.”

Credits
Brand: Burger King
Campaign: A Day Without Whopper
Advertising Agency: David, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Directors: Nicolás Zarlenga, Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Account Producer: Florencia Albizzati
Production Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzzitta

Tags:
Whopper, Burger King, McDonalds, Burger King Campaign, Outdoor, Best Awareness Campaign, Innovative Idea, A Day Without Whopper

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.

Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The Stop Cancer association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #TheCancerThatStuckMe.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Agency Credits:
Campaign: The Cancer That Stuck Me
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Art Director: Gali Divon
Account Supervisor: Moran Darzi
Account Executive: Adva Aviad
Media Strategy Manager: Ronit Shekel
Marcom Director: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Livnat Alon
Photographer: Ron Kedmi
Video Photographer: Leehou Porat
Video Editor: Tom Lin
Original Music: Yaya Cohen Aharonov
Studio BBR Manager: Yaron Keinan
Studio BBR: Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Stop Cancer Team:
Marketing & Strategic Manager: Adi Muggia
Community & social network Manager: Yifat Mor
Minisite Content Manager & copywriter: Sharon Shinar
Minisite Technical operator: Liran Rozen (Anova company)

Tal Center non-profit organization Team:
CEO & Stop Cancer project manager: Shira Segal Kuperman
Chief Executive Officer of Foreign relations & resources developing: Saar Amir
Operation& publicity manager: Shani Adelshtein
Tal Center Founders: Zohar & Yankale Yakobson

Ben Horin & Alexandrovitz Public Relations Team:
Head of Public Sector Department: Amit Melnik
Team leader: Ortal Elias
Media consultant‏: Yuval Mor

Tags:
Awareness Campaign, Digital, Case Study, Cancer

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good – a radio campaign against sunbed use. In the ad, Jolanda urges people to stop using sunbeds and warns listeners about the increased skin cancer risk. And so, the voice inside thousands of sunbeds across Belgium and the Netherlands has now become the voice of a radio campaign against the use of sunbeds.

You can listen to the radio ad here

Every day more than 100 Belgians are diagnosed with skin cancer, and one of the main causes is the use of sunbeds. Compared to other European countries, sunbed use in Belgium is high. Belgium’s weather is intemperate, and winters can be cold and dark, driving lots of people to tanning salons for a quick bronze. Research from the Superior Health Council of Belgium shows that more than 1 million Belgian people between 15 and 65 years of age use a sunbed yearly. 62% of sunbed users have at least 10 tanning sessions per year, and 23% of sunbed users have more than 20 sessions per year.

The timing of the campaign couldn’t be better: sunbed use is the highest just before summer. One of the main motivations for using sunbeds is ‘preparing the skin before a holiday’. Many people mistakenly believe that a few artificial UV sessions prior to sunny holidays may protect them against sunburns.

The target audience of this radio campaign is tanning salon visitors, who will not only feel personally addressed by this ad, but won’t be able to visit a salon again without being reminded of the radio ad. As soon as they switch on their sunbed they’ll hear Jolanda’s voice, every single time. In an almost Pavlovian way, this campaign continues to work beyond its airtime.

Happiness, an FCB alliance, is a creative connectivity agency based in Brussels, Belgium, and Saigon, Vietnam. The agency is well known to design-connected brands that trigger emotions that trigger business. The very multicultural crew of Happiness have won numerous awards, including Grand Prix at Cannes Lions and Eurobest. Some of their work is even featured in the V&A Museum, London. The agency believes in the power of creativity, the power of humanity, and in happiness, that fuels both. Happiness Brussels currently works for Quick (Burger King), VOO (one of Belgium’s biggest telco companies), Toyota, Tuborg, Parents of Road Victims, 2dehands.be (Belgium’s biggest classified ads platform), DVV Insurances, NIVEA, Labello, Hansaplast, Eucerin, Somersby and Carlsberg.

Stichting Tegen Kanker / Foundation Against Cancer
Stichting tegen Kanker is a pioneering foundation which focuses on finding cures for cancer and providing much needed social support and information for cancer patients and their families. STK doesn’t get any government support so relies totally on donations, gifts and inheritances. The foundation is also committed to the health and welfare of the wider community, and regularly launches campaigns and targeted social actions highlighting the importance of prevention and detection.

Credits:
Communication Manager: Martine Ceuppens (Stichting tegen Kanker / Foundation Against Cancer)
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative / Creative Content Director: Barbara Dzikanowice & Philippe Fass
Senior Creative Coach: Katrien Bottez
Account Manager: Tine Van Hasselt
Researcher: Wesley Roeland
Head of Motion: Remke Faber
Motion Designer: Matthias Vandenbosch
DOP: Lisa Gadeyne
DOP: Sumi Arcos Mina
Agency Producer: Bart Vande Maele
Radio Director: Thierry Van Durme
Voice Actress: Jolanda van Cooten

This Video is related to:
FCB alliance, Cancer, Brussels, Happiness, Grand Prix, Cannes Lions, Belgian Foundation Against Cancer, Radio campaign, Jolanda van Cooten

Source: Cancer Uncensored

Brand: Gollo, Cancer Uncensored
Media: Online
Category: Retail Services
Geo: Costa Rica
Advertising Agency: McCann, San José, Costa Rica
General creative director: Brian Maynard
Creative director: Huelander Escalante
Copywriter: Kevin Brenes
Art director: Juan José Ulate
Design artist: Bryan Bertozzi
Producer: Lucía Salas
Post Production: Omar Moreno

See how and why! This guy convinces women to give him their panties.

A network of free Wifi that only works in the shadow to prevent skin cancer.

Credits:
Advertising Agency: Happiness, Brussels, Belgium
CEO: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative director: Philippe Fass
Chief Innovation Officer: Kris Hoet
Concept Provider: Laurie Lacourt, Catherine Hermans
Creative producer: Dominique Van Doormaal
Graphic designers: Gregory Ellinger, Laurie Lacourt
Account Management: Pascal Kemajou
Agency producer: Bart Vande Maele
WiFi Hardware Specialist: Ward Van Ooteghem
Production company: Maneki Studio
Post Production company: Moxy