Cannes Lions 2016 – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 09 Mar 2022 06:13:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Cannes Lions 2016 – Campaigns of the World https://campaignsoftheworld.com 32 32 Volvo V40: You never know which side you’ll be https://campaignsoftheworld.com/tech-innovations/volvo-v40-you-never-know-which-side-youll-be/ https://campaignsoftheworld.com/tech-innovations/volvo-v40-you-never-know-which-side-youll-be/#respond Wed, 29 Jun 2016 11:53:28 +0000 https://campaignsoftheworld.com/?p=9631 Volvo v40 : You never know which side you'll be.

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Volvo V40 with pedestrian airbag

Your All-New Volvo V40 features the world-first Pedestrian Airbag. If there is a frontal collision between your V40 and a pedestrian, the bonnet is automatically released and an airbag inflates to cushion the pedestrian, greatly reducing the chances of serious injury.

Volvo V40: Pedestrian Airbag Technology

Credits
Brand: Volvo
Product: Volvo V40
Website: volvo cars
Advertising Agency: Grey, Mexico City, Mexico
General Creative Directors: Victor Figueroa Ramírez, Luis Guillén
President & CEO: Pedro Egea Barbosa
Creative Director / Head of Art: Francisco Javier Hernández Flores
Creative Directors: Manuel Vera, Ricardo Montes De Oca
Art Director: Fernando Sánchez Hérnandez
Copywriter: Victor Hugo Barrera López

]]> https://campaignsoftheworld.com/tech-innovations/volvo-v40-you-never-know-which-side-youll-be/feed/ 0 A global campaign by Samsung: Voices of Life https://campaignsoftheworld.com/tech-innovations/a-global-campaign-by-samsung-voices-of-life/ https://campaignsoftheworld.com/tech-innovations/a-global-campaign-by-samsung-voices-of-life/#comments Fri, 24 Jun 2016 09:03:50 +0000 https://campaignsoftheworld.com/?p=9584 Samsung is developing a new way to connect parents and preemies through the healing power of sound. “Voices of Life,” a Launching People initiative, enables a mother’s voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development.

A baby starts to hear sounds in utero around 24 weeks, but for the 15 million premature babies born each year, the nurturing sound of the womb is lost. Research suggests that exposure to a mother’s voice and heartbeat can help a preemie’s brain develop and grow. Launching People, a global campaign by Samsung Electronics Co., Ltd., designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology, initiated this pilot program. Through the “Voice of Life” app and Samsung speaker technology, a mother’s voice and heartbeat will be “wombified” for baby’s ears (a process which removes high frequencies not present in the womb), and then sent to the incubator at NICU.

Credits
Brand: Samsung
Campaign: Voice of Life
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Mark Tutssel
Executive Creative Director: Dan Chodrow
Creative Director / Art Director: Brandon Cox
Creative Director / Copywriter: Debbie Mudd
Associate Creative Director / Art Director: Mikey Hester
Graphic Designer: Rob Schellenberg, Frances Macleod
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Caitlin VanderKlok
Account: Ben Bartolomei, Lisa Bamber
Strategy: Wells Davis, Layla Revis
Production Company: Whitelist Collective
Directors: Bobby Moser, Ben Mullinkosson
Director of Photography: Brandon Kapelow
Executive Producer: Jared Anderson
Line Producer: Rich Salamone
Editorial House: Cut and Run
Editor: Ben McCambridge
Assistant Editor: Lee Bacak
Executive Producer: Amburr Faris
Post Production: MPC
Colorist: Kris Smale
App Production: Unit 9

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