In one of the biggest election years ever, we discovered voter suppression was a real issue in low income neighborhoods. Lack of outreach, confusing polling places and lines around the block. Boost Mobile stores are located in those neighborhoods. So we turned Boost stores into polling places, transforming them from a place that sells goods to one that does good.

Credits
Entrant Company: 180LA
Campaign: Boost Your Voice
Agency Network: TBWA
Holding Company: Omnicom Group
Production Company: The Corner Shop
Advertiser / Brand: Boost Mobile
Post Production Company: Therapy Studios
Music/Sound Company: Atomica Music Library
Digital Design Company: Jam3
Music/Sound Company: Eleven Sound
Visual Effects Company: Jogger Studios
Post Production Company: Cut+Run
Chief Creative Officer: William Gelner
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Creative Director: Mike Bokman
Creative Director: Jason Rappaport
Director of Art & Design: Chris Welsby
Associate Creative Director: Tylynne McCauley
Associate Creative Director: Brian Farkas
Digital Designer: Matt Jensen
Designer: Delaney Maher
Digital Creative Director: Karan Dang
Director of Integrated Production: Natasha Wellesley
Executive Producer: David Emery
Producer: Aine Carey
Senior Manager, Content & Social Activations: Jay Lledo
Social Media Manager: Karla Burgos
Digital Producer: Ryan Schmidt
Executive Digital Producer: Stephen Fahlsing
Project Manager: Lisa Payton
Creative Technologist: Jefferson Wu
Senior UX Designer: Stacey Savage
Head of Account Management: Chad Bettor
Brand Director: Mike Slatkin
Account Manager: Eric Reilly
Planner: Theo Soares
Planner: Cecelia Girr
Director of Business Affairs: Loretta Zolliecoffer
Business Affairs Managerv: Amy Sharma
Producer: Brian Scharwath
Editor Dave Groseclose
Executive Producer: Joe DiSanto
Director of Photography: Erik Ljung
Producer: Blake Pickens
Producer: Stephen Love Jr
Executive Producer: Anna Hashmi
Director: Malik Vitthal
Director of Photography Isiah Donté Lee
Government Outreach Team: Jason Huddleston
Government Outreach Team: Leah Couvelier
Government Outreach Team: Steve Brothers
Government Outreach Team: Russell Milton
Government Outreach Team: Nicole Rejwan
Government Outreach Team: Khalilah Waajid
Government Outreach Team: Kayla Mitchell
Government Outreach Team: Lawrence Gilliam
Government Outreach Team: Missy Evans
Government Outreach Team: Jordan Zolliecoffer
Government Outreach Team: Chance Zolliecoffer
Government Outreach Team: Breely Windham
Government Outreach Team: Shek Shem
Asst. Editor: Heather Bartholomae
Creative Director: David Parker
Flame Artist: Tony Pettiti
Executive Producer: Rich Rama
Sr. Producer: Nancy Nina Hwang
Mixer: Ben Freer
Asst. Mixer: Jordan Meltzer
Executive Producer: Suzanne Hollingshead
Executive Producer: Amburr Farls
Producer: Brian Mulvey
Editor: Sean Fazende
Creative Director: Brian Beshears

Tags:
Grand Prix, Cannes, Boost Your Voice, Boost Mobile Stores, Clio Awards, Omnicom Group, TBWA, Boost Mobile, Santa Monica, US, 180LA, The Corner Shop, Therapy Studios, Atomica Music Library, Electronics, Technology, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Levi’s Go Forth, a new voice and campaign for the Levi’s brand and Levi’s 501 jeans. The campaign is inspired by the passion Walt Whitman felt for the potential of America and promise of the future. Films were created to demonstrate Levi’s awareness and relevance in the world through “America” and “Pioneers! O Pioneers” accompanied by readings of Whitman’s poems of the same name. Outdoor and printed material evoked the spirit of the new pioneer—today’s progressive—by featuring such optimistic statements as “Will work for better times,” “All I need is all I got,” and “Tough as your spirit.” Combined with a digital re-editing of the Declaration of Independence and a call for young pioneers to create a new portrait of America online, the Go Forth campaign infused new energy into an authentic and beloved brand that had been somewhat quiet for too long.

Credits:
Campaign: Levi’s Go Forth
Agency: Wieden+kennedy
Photographer: Ryan McGinley

Credits
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer & CoChairman:Tham Khai Meng
Vice-Chairman: Nopadol Srikieatikajohn
Group Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director: Gumpon Laksanajinda
Creative Group Head: Phacharanath Jamornchureekun, Natkanate Ruengrujmethakul
Copywriter:Kris Garford Spindler
Print Producer:Potrawee Wichien, Kannika Mongkolrattanachart
Senior Project Manager:Napas Warasestasak
Group Head:Maytinee Jaranphairee
Graphic Designer:Maytinee Jaranphairee
Management Partner:Nusara Tirabulkul
Account Management:Nusara Tirabulkul, Manruch Suttichaichot, Thanwarat Wanitcharoen
Communications Manager:Manruch Suttichaichot
Communications Executive:Thanwarat Wanitcharoen
Retoucher:Phichai Auejuthamanee
Photographer: Narubas Bangpasert
3D Printing Designer:Pochara Promsith, Komkrit Bilkusalan

Casta Diva Group makes its presence known at the 2016 Cannes Lions International Festival of Creativity with a Silver Lion in the Print & Publishing- Media & Publications and a Bronze Lion in the Use of Ambient Outdoor category for “Flights”.

Produced by Casta Diva Buenos Aires for El Cronista Comercial (agency Grey Argentina, and directed by Marcelo Szechtman), “Flights” makes economics and the economy come alive for people who lack expertise in the subject.

El Cronista Comercial, Argentina’s principal financial newspaper, invited the followers of its new Facebook profile to an airport just outside Buenos Aires.
Here, El Cronista Comercial let the people enjoy an aerobatic flight at 15,000 feet that provided a metaphor for the highs and lows of interest rates, exchange rates and share prices, helping to make the unfolding of the 2001 Argentine financial crisis, the 2012 Greek default and the bursting of the dotcom bubble in 2000 all more comprehensible to the ‘newbies’ present.
The succession of aerobatics, designed to reflect real economic trends, also generated in the audience the same adrenalin that courses through the veins of those who work daily in the financial markets.

“Those are the 14th international award which Casta Diva Group has won since the beginning of the year,” declare Andrea De Micheli and Luca Oddo, the group’s
respective CEO and President. “Our international network, present in thirteen countries, allows us to achieve these results, thanks to the fact that we always put
at the disposal of our clients the best directors and the latest technology, taking our branded content to the highest levels of excellence.”

Credits:
General Creative Director: Diego Medvedocky
Creative team: Hernán Kritzer, Lisandro Cardozo, Alejandro Devoto, Martín Stuart
Production company: Casta Diva Buenos Aires
Director: Marcelo Szechtman
Executive Producer: Marcos Hernández
Audio / video Producer: Valeria Magrini

A baby starts to hear sounds in utero around 24 weeks, but for the 15 million premature babies born each year, the nurturing sound of the womb is lost. Research suggests that exposure to a mother’s voice and heartbeat can help a preemie’s brain develop and grow. Launching People, a global campaign by Samsung Electronics Co., Ltd., designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology, initiated this pilot program. Through the “Voice of Life” app and Samsung speaker technology, a mother’s voice and heartbeat will be “wombified” for baby’s ears (a process which removes high frequencies not present in the womb), and then sent to the incubator at NICU.

Credits
Brand: Samsung
Campaign: Voice of Life
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Mark Tutssel
Executive Creative Director: Dan Chodrow
Creative Director / Art Director: Brandon Cox
Creative Director / Copywriter: Debbie Mudd
Associate Creative Director / Art Director: Mikey Hester
Graphic Designer: Rob Schellenberg, Frances Macleod
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Caitlin VanderKlok
Account: Ben Bartolomei, Lisa Bamber
Strategy: Wells Davis, Layla Revis
Production Company: Whitelist Collective
Directors: Bobby Moser, Ben Mullinkosson
Director of Photography: Brandon Kapelow
Executive Producer: Jared Anderson
Line Producer: Rich Salamone
Editorial House: Cut and Run
Editor: Ben McCambridge
Assistant Editor: Lee Bacak
Executive Producer: Amburr Faris
Post Production: MPC
Colorist: Kris Smale
App Production: Unit 9

India’s first transgender band created by Hindustan Unilever’s Brooke Bond Red Label bagged top honors at the 63rd International Festival of Creativity in Cannes. Brooke Bond Red Label 6 Pack Band won the Glass Lions Grand Prix, a category introduced to celebrate culture-shifting creativity that positively impacts gender inequality, imbalance and injustice.

In January this year, Brooke Bond Red Label tea and Y-Films partnered to launch India’s first transgender band – the Brooke Bond Red Label 6-Pack Band. The band comprising six members from India’s transgender community, aimed to spread the message of making the world a warmer and more welcoming place for everyone irrespective of religion, economic background or gender. Music videos of the Brooke Bond Red Label 6Pack Band have reached over 25 million people on YouTube and can be viewed here. Celebrities including Sonu Nigam and Hrithik Roshan have lent their support to the band by featuring in their music videos.

Ae Raju – Hrithik Roshan

Presenting to you Brooke Bond Red Label 6 Pack Band’s fifth single, ‘Ae Raju’, and this time with Bollywood’s biggest heartthrob, Hrithik Roshan!

Sab Rab De Bande – Sonu Nigam

66 years after the Indian Constitution was signed, India’s first transgender band, the Brooke Bond Red Label 6-Pack Band, sings with Sonu Nigam, to make the world a more welcoming place. Watch, like, and share ‘Sab Rab De Bande’ and help spread smiles all around!

Inspired by a beautiful Guru Granth Sahib couplet, ‘Sab Rab De Bande’ gives the heartwarming message that in the eyes of the Almighty, we are all equal; that there is no barrier of caste, creed, community or gender; and humanity is the one religion all his children should practice.

Hum Hain Happy – 6 Pack Band

Hil Pori Hila (Stomp Mix) | 6 Pack Band feat. Zanai Bhosle

This time, the Brooke Bond Red Label 6 Pack Band gets together with the great Asha Bhosle’s grand-daughter Zanai Bhosle, to sing the most kickass Marathi song EVER!

Brooke Bond Red Label has always struck an emotional chord with consumers through their campaigns that aim to bring about a change in societal outlook. Speaking about the association with the 6 Pack Band, Brooke Bond Red Label spokesperson, Shiva Krishnamurthy said, “Brooke Bond Red Label has always stood for ‘Swad Apnepan Ka’ (Taste of Togetherness) that brings people together from across the widest cultural chasms in India. The brand has implored people to break barriers and come together over a cup of tea. The 6 pack band initiative helps us walk the talk on Brooke Bond Red Label’s credo of making the world a more welcoming place.”

Source: HUL

School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it – even though such incidents can scar a child for life. So, to start a conversation around this, we created posters that capture the loss of innocence in subtle yet tragic form. Child abuse, leaves a mark on the victim. It changes the way they see themselves and it never leaves them. While on the outside they seem normal, deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.

Advertising Agency: Ogilvy Gurgaon

Havmor – Goodness The World Deserves

Mumbai, April 22, 2016: Havmor, a renowned food brand headquartered in Ahmedabad, has delighted many with its delicious offerings since 1944, now spread across states like Gujarat, Maharashtra, Goa, Rajasthan, Punjab, Delhi, Madhya Pradesh & Telangana.

This fast growing company has just launched a new brand campaign with the tag-line ‘Goodness the world deserves’. The brand is going national and the release of its first ever television commercials, ‘RJ’ and ‘12th man’ is one of the first steps that reflect their ambitious 360 degree plans that also include revamping the brand identity, packaging, retail identity and overall corporate structure amongst others. The campaign has been rolled out across various integrated platforms which include television, print, OOH and social media. Havmor believes that no matter what the state of life may be, people always deserve goodness, and a quality made ice cream is just the thing to usher that in. Publicis Ambience is the agency that has worked on the campaign.

“At Havmor, we have been making ice-creams since 1944 and one thing that hasn’t changed across three generations is our approach towards the product. We believe in using real milk and high quality ingredients to create our ice cream, which also makes it the perfect food to lift our mood. So when the agency presented the idea to us, we felt that it was true to our product and a fresh and relatable take on the category” said Ankit Chona, Managing Director, Havmor.

“We are living in cut-throat world that is full tensions and pitfalls. And generally speaking, a lot of things can get you down. From a distressing incident in personal life, to the current social scenario, there is enough and more happening that can make us feel low. In this context we recognized that a traditionally ‘fun and celebratory’ product, can don a powerful new role. With their milky, sweet and vibrant goodness, ice cream is the perfect candidate for lifting the human spirit and keep it moving on, whenever we suffer a blow, and it is from this starting point that we approached the campaign” said Paritosh Srivastava, COO, Publicis Ambience.
Jigar Fernandes, ECD, Publicis Ambience said “When you’re down, all it takes is an understanding hand on your shoulder – a simple gesture enough to make things a little better. The RJ film talks to everyone who has to wear a mask at work, no matter what they’re going through inside. The 12th man’s story talks to ‘fringe’ team members who doubt if their contribution to the team is good enough.”

With the help of their digital agency Prodigitz Media, various digital mediums like Facebook, Twitter, YouTube and Instagram were used to reach out to ice cream lovers asking them to express what Goodness stands for. Twitter users were asked to post their experience of goodness by using #SpreadTheGoodness, while #CaptureTheGoodness was activated on Instagram. Likewise various other digital platforms were employed by Havmor to spread goodness across the nation. The campaign has received over 17,15,578 likes on Facebook, 2,21,465 likes on Instagram and 924950 views on You Tube. It has also been retweeted multiple times on Twitter.

“We leveraged various digital platforms to initiate dialogues amongst our audience to create real stories by influencing others to participate in this initiative. We are extremely pleased to see how well the campaign has been received by our audiences and we are hoping to see a similar response to the next phase of the Goodness the World Deserves campaign”, added Ankit Chona, Managing Director, Havmor.

The ad campaign has been directed by Kamlesh Soni from Conversation Films.

About Havmor:
Havmor, a renowned ice cream & food brand headquartered in Ahmedabad, Gujarat has delighted many with its 30,000+ ice cream outlets spread across Maharashtra, Rajasthan, Madhya Pradesh, Goa, Delhi, Punjab & Telangana apart from Gujarat and it will soon spread pan India. Havmor offers a wide range of over 160 ice creams, each manufactured at its hi tech plants which are ISO 22000:2005 certified. Havmor has also been honoured with prestigious Times Food Award for being the best ice cream brand for eight consecutive years! It recently won the maximum number of awards in “The Great Indian Ice Cream Contest 2016” organized by Danisco Dupont in Delhi.

About Publicis
Publicis Worldwide is now represented by the following entities in India – Publicis Ambience; Publicis Beehive; Publicis Capital; Publicis iStrat; MarketGate and Red Lion. Combined these entities make Publicis Worldwide among the top ranked agency networks in India – with offices in Mumbai, Delhi (NCR) and Bangalore. With over 500 awards since inception Publicis has won accolades at all major local and international award shows – Cannes, Goafest, Clio, One Show, D&AD, Adfest, Spikes. In India Publicis works with an impressive array of clients that include Ambuja Cement, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Burger King, Citibank, Enamor, Fab India, Gujarat Tourism, India Bulls Housing Finance Ltd, JK Helene Curtis, Lakme, L’Oreal, MTR, Makemytrip.com, Malaysia Tourism, Nerolac Paints, Nestle, Procter & Gamble, Sanofi, Subway, Skoda Auto India among others.
#GoodnessTheWorldDeserves

Credits:
Production house: Conversation Films
Director: Kamlesh Soni
DOP: Amit Roy, Kamil Plocki
Producer: Azad Anesh
Music Director: Anand R, Shubhojit Mukherjee
Creative team: Bobby Pawar, Jigar Fernandes, Guruaj Rao, Srijan Shukla
Account Management team: Paritosh Srivastava, Anirban Mukherjee, Aastha Kohli, Akanksha Varma
Planning team: Namit Prasad
Films team: Jignesh Maru, Nupur Agarwal

They are not allowed to step inside the temple or even touch any idol, no entering the kitchen or touching the drinking water or watering the plants, lest they pollute it with the negative energy they are emanating while on their periods. In some families, the menstruating female member is confined to a separate room, ensuring she does not come into contact with anything or anybody in the family. So deeply ingrained is this in our society, that we tend to ignore it and move on.

But women continue to suffer in their ignorance and inaction, while not having the freedom to choose better for themselves. Whisper, the sanitary napkin brand from P&G is out to restore that freedom in ‘Touch the pickle’ – a campaign designed to bust period taboos.

Whisper’s Touch The Pickle campaign, developed by P&G India and BBDO India, has won the Glass Lion Grand Prix at Cannes International Festival of Creativity.

Announcing the End of Period Taboos | #TouchThePickle

For years, we have been hearing many “Don’ts” during period days.
When you don’t let anything else stop you, why let these taboos hold you back?

My Touch The Pickle Moment

79% chemists themselves wrap sanitary pads in the newspaper!
Watch this video to find out how a girl just like you breaks free from this period taboo.