Credits
Campaign: The journey home
Advertising Agency: C14 DDB, Barcelona, Spain
Chief Creative Officer: Toby Talbot
Global Creative Director: Alvaro Ramos
Sr. Producer: María Martínez
Sr. Producer: Gabriela Nogueira
Post House: Metropolitana
Music House: Banjo Soundscapes

Covid-19 has forced millions of people into their homes and left as many cars locked into the garages. Except for one. Taking advantage of the Audio 8D trend and the iconic sound of Lamborghini engines, we created the first immersive experience made by the sound of the Aventador, Huracán and Urus engines. Lamborghini fans all over the world were able to enjoy the car of their dreams while sitting in the comfort and safety of their homes. The experience – enjoyed only with headphones – has garnered millions of views and an extensive reach on Lamborghini social media.

Credits
Client: Lamborghini
Advertising Agency: Havas Milan (Providence)
Deputy Executive Creative Director: Azeglio Bozzardi, Martino Lapini
Senior Art Director: Claudio La Ragione
Senior Copywriter: Paolo Marella
Account Executive: Eleonora D’Alfonso
Social Media Manager: Andrea Macrì
Producer: Alessandro Sardini
Production: Disc To Disc

Tags:
Lamborghini Aventador SVJ, Technology, Innovation, 8D Sound, Automotive, Car, 8D Audio

Credits
Brand: Volkswagen
Campaign: The Last Beetle
Advertising Agency: DDB Group, New Zealand
Chief Creative Officers: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory Mckechnie
Creative Director: Brad Collett
Copywriter: Maisie D’Cruz
Art Directors: Jay Kim, Zac Lancaster
Copywriter: Sophia Cussell
Agency Producers: Julz Lane, Sheetal Pradhan
Art Buyers: Lily Blackman

Tags:
The Last Beetle, Car, New Zealand, Automotive, Volkswagen, DDB, Print Ad, Billboard, Outdoor Ads, OOH, Print campaign

To be reunited with their friends, people simply need to open the app and scan the festival space with their camera lens. Provided all parties have installed the app, the icon for the chosen individual will appear on their screen, helpfully indicating their position within the crowd and their distance from the finder. Users can send out a signal to let their friends know where they are, in addition to requesting that their friends share their signal. If the user is inactive at the time, they will receive a notification, so they can access their friend’s location when they open the app next.

Intuitive touches of personalisation enhance this core functionality. Users can customise their personal signals (the 3D elements that hover over their location with AR to allow friends to locate them). For example, users can choose from a variety of fun options including a giant pointing hand, a slice of pizza, a gummy bear, and a bunch of balloons.

Together with SEAT, Wildbytes shaped the concept in collaboration with Google, building the app and software from the ground up. Laia Zanon, Director of Creative Production Wildbytes Barcelona comments: “SEAT is investing significantly in connecting with the music festival scene, as they are clear lifestyle generators. The goal was to create something awesome for festival-goers that was equally useful and cool. Augmented reality is a really hot topic today, but what people look for today is a cool implementation of AR that simultaneously has a purpose and solves a problem. This app tries to combine both elements: the cool factor of augmented reality, with a solution to a key problem that festival-goers face: how do you find your friends among thousands of people and have fun along the way?”

Commenting on the process of building the app, Laia says: “The main challenges we faced were around the UX of the application; the functionality of using augmented reality to locate friends in a physical space is still very new, so we had to figure out how to get people used to it. Technically, the challenge was to get the best possible geo-location, which is limited by today’s GPS accuracy, by combining the smartphone sensors, GPS information and spatial calculations through computer vision. Finally, of course, we also worked on achieving the cool factor in terms of the ‘digital signals’ and icons users can choose to represent themselves.”

Susanne Franz, Global Marketing Director Marketing Communication SEAT comments: “SEAT has a really tight relationship with the world of the music festivals. With this app, we’re pushing the limits in terms of what’s possible with technologies as cool as geo-location and augmented reality to make the music festival experience even more awesome than it already is. The partnership between SEAT, Google, and Wildbytes has been key to making such an amazing app a reality.”

The SEAT Lost&Sound app is available in Europe on Apple and Android.

Download from Google Play store
Download from App Store

Tags:
Technology, Tech, SEAT, Latest Tech News, Best Innovative Campaigns, Innovative Technology ideas, Best Technology Campaigns, Marketing Communication, Geo-location, Mobile App, Smartphone, GPS, Barcelona, LostAndSound, SEAT Lost&Sound

To celebrate this momentous change, Hyundai Motor Company launched a #WhatsNext campaign to welcome the latest changes alongside Saudi women drivers. This bold campaign is part of the company’s global female marketing strategy to stand as a lifestyle brand and a value provider. The #WhatsNext campaign consists of female-targeted programs (both online and offline), local Saudi brand ambassador programs, and most importantly, this resonating advertisement below.

Welcome to the driver’s seat.

Despite the abstract-style production, the advertisement embodies exactly what Hyundai aims to deliver to the newly emerging market segment. The advertisement is not merely a celebration, but a practical and rational representation of what women in Saudi Arabia truly need—a safe and practical mobility solution. The narration throughout the main film is calm and reserved, yet positively prescient towards the greatness to be unlocked.

This main advertisement of the Hyundai #WhatsNext campaign is geared towards the local market, yet it carries a universal and motivational message in spirit that supports and anticipates a progressive trend throughout the world. It has been developed based on Hyundai’s belief that driving empowers women’s progress and independence. With the freedom of driving, the remarkable and the everyday achievements of Saudi women will continue at an even faster pace.

Wonhong Cho, Executive Vice President & Chief Marketing Officer Hyundai Motor Company said:
“We designed our campaign based on the unlimited potential that is being introduced to Saudi women, now that they have freedom in mobility. Hyundai Motor Company will continue its support for not only Saudi women, but all millennial women throughout the world, who are becoming one of our most important main consumers.”

When we create, we do it with our hearts.
When we tell stories, we write new ones.
When we teach about the past, we help shape the future.
When we move forward, we aim for more.

Credits:
Client: Hyundai Motor Company
Campaign: Hyundai #WhatsNext
Agency: Jung-von-Matt/NECKAR
Agency Website: https://www.jvm.com/en/
Art Director: Anna Rondolino
Creative Director: Anna Rondolino, Brendan Gallahue, Matthias Hess
Copywriter: Brendan Gallahue, Jasmin Scharrer
Account Executive: Marco Schubert, Kelsey Gühring, Karen Kustermann
Agency Producer: Darek Stöhr
Artwork: Andreas Kleinmann
Styling: Susanne Kreyenfeld, Meriem Lebdiri
Director: Philippe André
Director of Photography: David Ungaro
Production Company: Markenfilm, Hamburg
Executive Producer: Johannes Bittel
Producer: Harald Beelte
Production Designer: Bader al-Hindi / Markenfilm Hamburg
Edit Company: Final Cut London & Markenfilm Hamburg
Editor: Adam Rudd , Moritz Dreifke
Grade: The Mill, London
Sound Design: Audioforce
Post Production: Infected, Hamburg
Track/Artist: Harrat al-Birk / Audioforce
The Musical Composition: audioforce
Publisher: audioforce Berlin / Thomas Suess

This Campaign is about:
Automotive Campaigns, Saudi, Hyundai Motor Company, Hyundai Campaigns, Audioforce, Jung-von-Matt, Photography, Hamburg, Digital campaigns, Advertising Campaigns, Public Interest, Social Issue, Germany, Car, Saudi woman, Saudi women drivers

Since its creation in 1958, the BTCC has stood out for its uniqueness, its own regulations, dedicated figures who competed in it, and most importantly, it has won millions of fans around the world. For this reason, BMW and the FCB Inferno agency wanted to celebrate by creating a collection of five posters representing each decade of the brand’s participation in the championship.

From the 60s to the 2000s, each graphic is designed especially for its time, combining art styles with the participating cars of that era. The idea was to highlight the “passion for BMW racing” through these designs. The exclusive posters were available at a stand of the company in Snetterton Circuit on July 29. The people who have had the luck to get some, have taken home a piece of the history of the sport of cars.

Credits
Advertising Agency: FCB Inferno, UK
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
’60s Pop Art Illustrator: Garry Walton
’70’s Collage Illustrator: Martin O’Neill
’80s Tech Noir Illustrator: Van Orton
’90s Memphis Illustrator: Yukai Du
’00s Stencil Illustrator: Katie Edwards

This Print Advertising is about:
British Touring Car Championship, BMW, Car, FCB Inferno, FCB, Posters, Creative, Illustrations, BMW racing, Print

#GaadiKiBaat

Reason To #DriveSmart No.1 DriveSmart helps you track your driving patterns. Know more: https://t.co/x6co2Un1cv#GaadiKiBaat pic.twitter.com/E6Plv9PYv8

— Bajaj Allianz GIC (@BajajAllianz) November 27, 2017

Conceptualized and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, it is a series of video campaigns which highlights things that a car owner needs to know about his car. It showcases signs and signals cars give before breaking down or losing its value.

The idea behind this is to show cars and car owners as two people in a relationship. While the car owner is shown ranting about the car, the car is shown playing different characters in a relationship like wife, son or brother.

Credits:
Advertised brand: Bajaj Allianz General Insurance Company Ltd.
Advert title(s): Bajaj Allianz General Insurance Company Ltd. – DriveSmart – #GaadiKiBaat
Headline and copy text (in English): Bajaj Allianz General Insurance Company launches its latest digital campaign for DriveSmart, its unique vehicle tracking system
Media: Digital
Agency – WATConsult
Vice President – Video WATConsult: Manu Bhadane
Concept and Scripting: Sahil Siddiqui
Digital Strategy – Milind Gonsalves
Director: Yash Danak
1st A.D: Arunesh Kripal
D.O.P: Titu K Jena 
Art: Kristel Dias 
Editor: Miheer Ranade
Line Producer: Aayush Dua
Color Grading: Nicola (After)
Online Edit: David Nadar (Lucia Entertainment)
VFX & Motion Graphics: Amitoj Singh
Costumes/Stylist: Shashank Vara
Hair & Makeup: Natasha Mathias
Sound Design: Percy Lima (Mothership Studios)
VO: Antarang Das
Production co-ordinator: Richa Parashar
CS Team: AVP – Operations – Manika Juneja
Senior Account Manager – Daniel David
Lead Account Manager – Niraj Jain
Account Manager – Vishal Prabhu
Social Media Executive – Rohan Saxena

This Campaign is related to:
Bajaj Allianz, latest campaign, WATConsult, Bajaj Allianz General Insurance, Drive Smart, vehicle, Dentsu Aegis Network, Car, latest digital campaign, social media agency, Insurance, Digital Video, Campaign, Smart device for cars, vehicle tracking system

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

Credits:
Brand: Volkswagen
Campaign: One Angle Is Not Enough
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch

This Ad is related to:
DDB, Spain, Volkswagen, Automotive, Volkswagen 360°, 360° Camera, Barcelona, Print Campaign, Best funny Ads, Funny Print Adverts, DDB, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts, Car, Photography, Retouching, Best Ads on Automotive, Creativity Online

Volkswagen Golf GTI Fast Film – Slow Motion

Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires

Samsung’s Internet of Things push continues, but this time it wants to be inside your car. It announced Samsung Connect Auto at Mobile World Congress, a dongle that adds smart connectivity to cars that are, well, dumb. The good news is Samsung will launch Connect Auto in the U.S. with AT&T, and it’ll be here very soon.

Image Source

Samsung Connect Auto plugs directly into the OBD II port underneath the steering wheel. It uses real-time alerts to help users improve their driving behavior, including increased fuel efficiency, while offering a Wi-Fi connection to keep passengers online while on-the-go. The solution is kept secure using Samsung KNOX , the company’s market-leading, defense-grade mobile security platform. Samsung Connect Auto provides the mass market with an affordable connected car solution that places safety and security first, while enriching in-car and out-of-car experience. Samsung Connect Auto will initially be available in the second quarter in the U.S. AT&T will be the first wireless provider of the solution in the U.S.

Read More

Full Article on Samsung Newsroom

Aiming for zero

Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and this is our commitment to saving lives.

Read about Safety First: Volvo Vision 2020

Read Full Story

Credit:
Photography: Jim Gorde & Volvo Cars