Care – Campaigns of the World

Care Skinny Toys – childhood filled with hunger

COTW — Tue, 19 Mar 2019 08:28:47 +0000

“To bring attention to the most endangered group – children, we decided to use symbols of childhood well known for everybody despite their nationality or age – toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger – skinny toys, Print campaign.”

CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.

They share everything. Including hunger / They go to sleep together. With hunger that is.

Credits
Brand: Care
Campaign: Care Skinny Toys
Advertising Agency: McCann, Prague, Czech Republic
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Head of Art Direction: Jiří Horut
Retoucher: Petra Vokjan
3D designer: Martin Kubát
Art Director: Tereza Víznerová, Jiří Horut
Copywriter: Lucie Václavková
DTP: Robert Benjamin Mulderer
COO: Martina Hejdová
Account Director: Patrik Rymeš
Account Manager: Nikola Palasová
PR Director: Alice Reindlova
Agency Producer: Dagmar Flimmelová

Tags:
Print, Czechia, Public Interest, NGO, Care, McCann, Print Advertising, Print Advert, Print Campaign, childhood

Creative ad for B-Good Plasters – Immediate response

COTW — Tue, 19 Apr 2016 05:25:23 +0000

B-good
Immediate response.

Credits
Advertiser: B-good
Advertising Agency: Grafis DDB Worldwide, Istanbul, Turkey
Creative Director: Kadir Inan
Art Director: Serhan Kocak
Copywriter: Zeynep Bekbay
Illustrator: Konstantin Alekyan
Published: April 2016

Ajuda de Mãe: An early pregnancy is no fairy tale.

COTW — Tue, 06 Oct 2015 05:38:49 +0000

An early pregnancy is no fairy tale

Credits:
Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos

Horlicks thanks all Moms for their unconditional love. #LoveYouMaa.

COTW — Tue, 29 Sep 2015 06:43:48 +0000

An emotional video capturing the unspoken love, care and sacrifices that a mother makes for her children.
We salute to you Maa, you’ve nourished the potential in all of us.

Only a mother can give what she doesn’t have.

Credits:
Horlicks India
#LoveYouMaa

Clowns Without Borders: Donate smiles

COTW — Mon, 20 Jul 2015 15:37:29 +0000

Clowns Without Borders: Donate smiles
Give thousands of displaced children their smile back.

Credits:
Advertising Agency: J. Walter Thompson, Barcelona, Spain
Creative Directors: Alex Martínez, Oscar Galan, Luis Díez
Art Director: Pol Úbeda
Copywriter: Esteve Cardona
Illustrator: David Suárez
Photographer: Marc Díez