Mastercard: Safe Waze 2 Shop

YWwV268TPqrxQUV5 — Wed, 19 May 2021 15:24:26 +0000

Mastercard presents Safe Waze 2 Shop

Supermarkets are the #1 place to be exposed to COVID-19: its workers tested positive for coronavirus at a rate of 20% – well above the 1.3% detected in the community at the time.

Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, they launched www.kiedydosklepu.pl – a digital tool providing information about in-store traffic. Next, they partnered with Carrefour and used the tool within the Waze navigation app.

When you searched WAZE for any supermarket, they guided you to the emptiest Carrefour in your neighbourhood.
They also created promos you could only access when the store was empty.

Credits
Client: Mastercard
Campaign: Safe Waze 2 Shop
Advertising Agency: McCann Poland, Warsaw, Poland

Carrefour’s The Black Supermarket sells that which the world needs the most!

YWwV268TPqrxQUV5 — Mon, 08 Jul 2019 05:54:04 +0000

The agrochemical lobby in Europe and almost everywhere in the world have sanctioned a certain set of hybrid varieties of seeds that are authorized to grow. And this constitutes only 3% of fruits and veggies produced. Why? Because they’re patented and profitable. The remaining 97% is considered illegal. If a farmer resorts to the 97% category then he will have pay hefty fines that would make him bankrupt. To put an end to this, France’s Carrefour created The Black Supermarket an OOH Advertising. A market where illegal fruits and vegetables are openly kept on shelves for sale. We feel it’s a powerful move in support of farmers and biodiversity as 3% of those authorized seeds harm the environment, they’re not eco-friendly.

The Black Supermarket campaign sowed a seed of a changed mindset and awareness about Carrefour as a brand that exists for the well-being of farmers and end consumers. To the extent that it is even willing to pay hefty fines for selling illegal varieties of seeds, fruits and vegetables that are organic, eco-friendly, farmer-friendly, and health-friendly. Eventually it led to a new law in the legal books of European Union. The best gift to farmers and consumers alike.

Credits
Advertising Agency: Marcel, Paris, France
Production Company: Prodigious, Iconoclast
Post Production Company: NightShift
Music / Sound Company: Gum
Production Company: DMBM
CEOs: Pascal Nessim, Charles Georges Picot, Christian Verger
Creative Chairman: Anne de Maupeou
Chief Creative Officers: Dimitri Guerassimov, Fabien Teichner
Creative Directors: Gaëtan du Peloux, Youri Guerassimov
Copywriters: Antonin Jacquot, Martin Rocaboy
Art Director: Clément Sechet
Assistant Art Director: Sophie Lariviere
Digital Art Director: Eulalia Bartolomeu
Model Makers: Mathieu Andrieu, Karine Pouessel
Account Supervisor: Aurelie Fossoux
Account Manager: Noella Neffati
Assistant Account Manager: Olivia Baranes
Project Manager: Claire Sioufi
CSO / Managing Partner: Nicolas Levy
Strategic Planner: Sarah Lemarié
Social Media Manager: Julien Petit
Producer: Corine Guedj
Print Producer: Gaël Cheval
Production Manager: Elise Gangneux
Photographer: Eric Fenot
Director of Marketing & Communication: Philippe Thobie
Public Relations Director: Laura Lamoure
Public Relations: Jennifer Peyre

Tags:
Outdoor, France, Retail, Services, Carrefour, Publicis, Marcel, Black Supermarket, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Carrefour – Campaigns of the World

Mastercard: Safe Waze 2 Shop

Carrefour’s The Black Supermarket sells that which the world needs the most!