Central Office for Public Interest – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 31 Aug 2022 08:01:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Central Office for Public Interest – Campaigns of the World https://campaignsoftheworld.com 32 32 Address pollution campaign by Central Office for Public Interest | Air pollution an unseen and ignored evil https://campaignsoftheworld.com/digital-campaigns/addresspollution-org/ Mon, 22 Feb 2021 14:40:54 +0000 https://campaignsoftheworld.com/?p=23189 Air pollution is that form of pollution that is often ignored due to its invisibility, but the effects of this are terrifying. London, which is considered a low pollution city, has more than 10000 people dying every year because of toxic air. The Central Office for Public Interest started this awareness campaign where every property will be rated under a five-band air quality meter on Addresspollution.org.

London citizens don’t care about the air quality and the issued warning, so the Central office for public interest-targeted something more substantial, ‘The property prices.’ For this campaign, Addresspollution.org took 6 Million data points with NO2 levels and developed a five-band rating for every address in London with a detailed report on the health effects and financial costs of living in such an environment. As a result of this campaign, 10% of London’s households have registered and generated an air quality report. This will also lead to several environmental policy changes by the government.

The campaign follows a unique and effective way of addressing the invisible problem of Air pollution. The results are impressive and will have everlasting effects.

Credits
Brand: Central Office for Public Interest
Campaign: Addresspollution.org
Website: https://addresspollution.org/

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