About TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connects artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high-resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more a 50 million song catalogue and more than 213,000 high-quality videos. For more information, please visit:

Credits-
Brand: Mercedes-Benz
Product: Mercedes-Benz A-Class
Campaign: The new A-Class. Just like you | Mercedes-Benz Just like you
Agency: Antoni
Managing Director – Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Director – Tilman Gossner, Veit Moeller
Creative Director – Alice Bottaro
Art Director – Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang Warzilek
Copywriter – Erick Barrios, André Santa Cruz
Digital – Ron Engelbert, Juliane Krause-Akelbein
Product Content & CRM – Sven Rumpf
Producer – Mark Rota
Art Buying – Marjorie Jorrot
Client Service Director – Wiebke Hellerung, Arne Cornelsen
Account Director (ATL) – Sophie Hansen
Account Director (Product Content) – Franziska Köhler
Account Manager (CRM) – Jari Heistermann
Jr. Account Manager (ATL) – Yvonne Mielke

Production Company – Tempomedia/Smuggler
Director – Brian Beletic
Photographer – Tom Craig

Editor – Sam Ostrove
Postproduction (Film) – NHB Berlin
Postproduction (Stills) – Recom
Sound – Wenke Kleine-Benne (NHB)
Music – Budde Music / Seth Olinsky
CG – Mackevision
Grading – MPC

Tags:
Nicki Minaj, NHB Berlin, Recom, Mackevision, VFX, CGI, 3D Animation, Tempomedia, Antoni, Mercedes-Benz, Mercedes Just like you, TIDAL, Mercedes-Benz A-Class, Mercedes Commercial, Mercedes-Benz Just like you

“The Loop” is the name of the VR experience that creates a mélange of never ending animations in a virtual space station high above the Earth’s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world – and then have it delivered to the real one.

“To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” explains Rasmus Frandsen, Creative Director at DigitasLBi Nordics. “Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.”

“Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we’re taking things a step forward by pushing accessible VR technology to its outer limits,” said Carl Pei, Co-founder and Head of Global at OnePlus. “It’s going to go down in history as the first global shopping experience in VR!”

About the campaign:
The campaign delivers the world’s first VR looping animation. Using a VR headset, potential customers are welcomed on board the OnePlus office of the future – a spacecraft called The Loop. While on board, visitors receive a tour of the spacecraft and an introduction to the OnePlus 3, as well as the opportunity to purchase the OnePlus 3 directly in the VR experience.

The solution sets a new standard for VR experiences on smartphones. The campaign creates an interactive and engaging experience through ingenious use of seamlessly looped Hollywood quality CGI 3D stereoscopic visuals. The custom VR playback engine is optimized for low latency, high resolution, high frame-rate mobile VR immersion, making it possible for viewers to enjoy a rich VR experience on a normal smartphone.
The campaign will run in the US, Europe, India and China.

About One plus:
OnePlus is a global start-up challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.net.

The VR app can be downloaded here

Credits
Brand: OnePlus
Product: OnePlus 3
Advertising Agency: DigitasLBi

Making of Honda The Dreamer
Roof Studio boutique production house in NYC designs for Honda Civic 2016 the dreamer commercial with 3d and cgi animation and broadcast design in New York City.

Credits
Agency: RPA
Client: Honda
Creative Directors: Guto Terni,Sam Mason,Vinicius Costa
Executive Producer: Crystal Campbell
Producer: Ryan Mack
Assistant Producer: Amanda Penney
Director of Photography: Bill Pope
Technical Lead Director: Aaron Baker
Design: Fred Palacio,Eric Pautz,Guto Terni,Vinicius Costa,Sam Mason
Additional Concept Design: Painting Practice, Michal Lisowski
Storyboards: Eric Pautz,David Zung,Fred Palacio
Modeling: Todd Danielle,Anthony Patti,Gustavo Groppo,Vinicius Costa,Guto Terni,Sam Mason,Daniel P. Teixeira,Fred Palacio,Rafael Ghencev,Juliano dos Santos Araújo,Fellipe Beckman