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The Final Exam, Creative Advertising Campaign, Purpose-Driven Marketing, Anti-Gun Violence Campaign, The Final Exam, Change The Ref, WebCore Games, Social Impact Advertising, Video Game Activism, Campaigns of the worl
Digital Campaigns

The Final Exam: A Video Game That Turns Awareness into Action Against Gun Violence

November 1, 2025
Few campaigns dare to challenge public perception as boldly as The Final Exam. This creative masterpiece flips one of America’s most persistent myths—that video games…
Pull Their Strings, Halloween Campaign.
Film and Video

“Pull Their Strings”: A Halloween Campaign Exposing Politicians Bought by the NRA

November 2, 2024
Halloween marks the launch of the "Pull Their Strings" campaign, a daring new initiative revealing the profound influence of the NRA on American politics. In…
American Cancer Story, Gun Violence, Campaigns of the world
Film and Video

“A Victim is a Victim”- This Powerful PSA Uses One Story to Tackle Two Tragedies | American Cancer Story

May 1, 2024
Guns now surpass cancer as leading cause of child deaths. American Cancer Story Film uses survivor's story to demand change. #EndGunViolence In a poignant blend…
Shock Market, Change the Ref
Digital Campaigns

Change the Ref presents ‘Shock Market’ – Tracking gun violence losses under President Biden

September 9, 2022
The Shock Market by Change the Ref - As gun deaths and injuries reach crisis levels across the country and congressional Republicans continue to block…
The Lost Class, Change the Ref
OOH Campaigns

The Lost Class campaign by Change the Ref

August 30, 2022
The Lost Class - A graduation ceremony for the students who didn’t make it to graduation because of a gun Firearms are the leading cause…
Change the Ref, Shamecards, Campaigns of the world
Digital Campaigns

Change the Ref – Shamecards

January 13, 2022
The American Shamecards is focused on exposing the disastrous effects of the mass shooting pandemic while it also brings the subject to lawmakers’ attention.     How…
Change the Ref, The Unfinished Votes
Tech Innovations

Change the Ref – The Unfinished Votes

December 26, 2021
The Unfinished Votes - In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. McCann Health worked with his parents to bring…
Fearless Girl transform into a Fearful Girl | #FearfulGirl
OOH Campaigns

Change the Ref partnered with Fight Gunfire With Fire to transform the Fearless Girl to a #FearfulGirl. But why?

November 11, 2018
You all would be aware of the famous Fearless Girl statue in New York City, a bronze sculpture designed by Kristen Visbal and commissioned by…

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