Credits:
Client: Foundation Tier im Recht
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
CGI: Carioca Studio@Visualeyes International
Account Executive: Linda Egloff

The campaign named Girls of Paradise which was done by McCann Paris lead people to empathize with the victims of violence and lead to the landmark decision by the French Assembly in 2016. This was the first national law that was meant to penalize the clients of prostitution.

What is the reality of prostitution?

Women in prostitution everyday face the violence of various kinds from pimps or even clients. Hundreds of cases of extreme violence leading to the murder of prostitutes are registered every week.

What is the reason?

Prostitutes, in most countries, do not have any legal rights. They live like ghost citizens. There are no laws that ensure their protection which leads

What is McCann’s campaign on Girls of Paradise about?

The campaign called Girls of Paradise was revolutionary in spreading awareness about the violence that is perpetrated against prostitutes. They end up becoming prostitutes of both parties ­ the selling as well as the buying. Therefore, this campaign made profiles of all the dead prostitutes and when potential buyers tried to contact them, they were told about the horrific stories of violence that they went through before they were murdered. This arose great empathy amongst people and lead to the landmark judgment which made buying prostitutes illegal. Thus, trying to safeguard their rights to some extent.

What more can be done?

Of course, this is not the end and the world needs to understand the problems faced by prostitutes and make the laws stronger to empower them. This campaign is just a first step towards safeguarding them!

We all need to join hands and work together to end the violence against prostitutes!

Credits
Industry: Charities, Foundations, Volunteers
Media: Digital, Interactive & Mobile, Case study
Market: France
Agency: McCann Paris
Executive Creative Director: Riccardo Fregoso, Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
Production: Medialab Technology Paris
Producer: Isabelle Créchet

Credits:
Campaign Name: Missing
Agency: Y&R Mexico
Client: Save the Children
CEO: Héctor Fernández
Creative VP: Saúl Escobar
General Creative Director: Karla Santa Anna
Creative Director: Manuel Guillén / Mario Vivanco
Associate Creative Director: Marco de León
Art Director: Manuel Guillén / Marco de León / Paola Miranda
Copywriter: Mario Vivanco
Accoutn Director: Mónica Anaya
Agency Producer: Adrián Rámos
Illustration / 3D / Postproduction: Gorila Estudio

“This family’s trip to the park was totally normal… until their world was turned upside down.
Behind each turn in this film are the real stories of children whose lives have been turned upside down by war or natural disaster.

Children are facing more devastating wars and disasters than ever before. When an emergency hits, children’s worlds are turned upside down. Children are being killed while studying in the classroom. They are being forced to become soldiers. Many have been orphaned by emergencies.

Whilst protecting children from violence is life-saving in emergencies, just like water, shelter and medicine, it isn’t prioritised in the same way.

Ahead of the first ever World Humanitarian Summit in May, we can change how the world responds in emergencies. Please sign the petition telling David Cameron to make protection from violence a priority at the summit. He can do this by committing his Government to protecting children from extreme violence, protecting the schools that keep them safe and protecting children who are torn from their families by wars and disasters.” – UnicefUK

Add your voice here

Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Agency: Thomas Thomas Films Time Based Arts Don’t Panic London
Country: United Kingdom
Category: Charities, Foundations, Volunteer