The ‘Knock Knock’ campaign, spearheaded by Cheil Worldwide and KNPA, shines a spotlight on the vital 112 police emergency call solution. This cutting-edge system empowers individuals who find themselves unable to communicate verbally to seek police assistance effortlessly. By simply tapping the handset, individuals can initiate a discreet request for police intervention.

This campaign holds immense significance in reaching out to concealed victims of domestic violence, particularly given the surge in unreported cases since the onset of the Covid-19 pandemic. As per the June release of the ‘White Paper on Public Safety to Protect the Socially Underprivileged’ by KNPA, reported instances of domestic violence in South Korea experienced a concerning 9% decline compared to the previous year. However, experts emphasize that this decline doesn’t correlate with a reduction in domestic violence incidents themselves. Instead, it is attributed to victims’ inability to make emergency calls due to their restricted movement within close proximity to the aggressor.

The innovative solution is elegantly simple: when someone unable to speak requires police assistance, they can dial 112. Once connected to a police operator, they can replicate a Morse code by pressing any number twice. This action prompts the police operator to send the caller a link. By clicking on this link, the police gain real-time access to the caller’s location and can even utilize the caller’s phone camera to visually assess the situation. Additionally, the solution features a discreet chat mode, resembling Google’s user-friendly search page, facilitating seamless communication between the caller and the police, all while minimizing exposure risks.

“We envision the ‘Knock Knock’ campaign fostering a sustainable and responsive 112 police emergency call system accessible to every citizen in distress,” asserts an official from the Korean National Police Agency.

The success of this initiative is underpinned by a close collaboration between KNPA and Cheil Worldwide, which incorporated invaluable insights from 112 situation room police officers and seamlessly integrated with KNPA’s existing 112 emergency call service. Spanning across digital, social, radio, and out-of-home platforms, the ‘Knock Knock’ campaign is poised to make a lasting impact. Moreover, the campaign encompasses comprehensive training for 112 police situation room agents across the nation, ensuring proficient and confidential handling of silent emergency calls.

In essence, Cheil Worldwide’s visionary ‘Knock Knock’ campaign marks a pivotal step towards enhanced public safety and inclusive emergency response mechanisms, ultimately transforming the way we safeguard those in need.

Credits
Brand: Korean National Police Agency
Agency: Cheil Worldwide

This article is about: Korean National Police Agency, Knock Knock campaign, silent emergency calls, inclusive solution, police assistance, domestic violence, innovative technology, discreet communication, 112 emergency call, real-time tracking, victim empowerment, public safety, responsive system, Cheil Worldwide collaboration.

Cheil created a new packaging tape – also named Hope Tape – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.

Hope Tape carries children’s photos taken at the time of their disappearance, their age progression images using KNPA’s technology, and other information including their physical features and places last seen. It also contains QR code that connects to police’s dedicated mobile app where people can report and search about missing children, and register fingerprints of their children that can be later used in case of disappearance.
From May to June, HOPE TAPE will be used in packing 620 thousand parcels to be delivered across the country through courier service providers Korea post and Hanjin Transportation.

KNPA said, “We ask for the urgent attention and cooperation of citizens and communities around the country to help give hope and encouragement to families of children who have gone missing. By organizing the HOPE TAPE campaign, we seek to draw attention to this terribly sad situation.”

Seongphil Hwang, creative director at Cheil Worldwide, said, “With Coronavirus outbreak, people tend to stay home and use more of door-to-door delivery service in that parcels can be a highly effective medium to spread information of missing children. We wish HOPE TAPE provides real help to families who would not give up on searching their loved ones.”

Credits
Advertising Agency: Cheil, South Korea
Senior Vice President: Hun Choi
Creative Director: Seongphil Hwang
Creative Director: Hyungkyun Oh
Copywriter: Sekyeong Park
Art Director: Miyeon Shin
Art Director: Yeowool Kwon
Account Director: Joohong Min
Account Executive: Chan Kim
Account Executive: Kyunghoon Woo
Director: Kwangwon Cho / Illri Imagines
Film Producer: Dongjo An / Visionholdings
Film Producer: Sooyoung Yoon / Visionholdings

#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

Download

Tags:
Real Kashmir, adidas, The Real kashmir, Football, Cheil Worldwide, Cheil India, Publicis Capital, Grapes Digital, Creative ABBY Awards 2019, Fearless Kota, Bottle of Love, Horlicks, ICC Women’s T20 Championship, Jersey Knows No Gender, Virat Kohli, UBER India, GlaxoSmithKline, Pharmaceutical, Dentsu Webchutney, Uri The Surgical Strike, Uri Mission Torrents, Google Assistant, Lower The Window, Air Pollution, P&G, P&G Shiksha, Choose For Change, Enzy Studios, Sound of NEXA Blue, Maruti NEXA, Maruti Suzuki, Hakuhodo, Public relations, PR Campaigns, Japanese advertising, Horlicks Fearless Songs, Mind your language, Racold, WATConsult, Happy mcgarrybowen, #MyIndependenceDay, Ola cab, Ola, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads, Advertising Agencies Association of India, Goafest 2019, Goafest 2019 winners, ABBY Awards 2019 winners, ABBY Awards 2019

Cheil Worldwide created the product for Samsung Fire & Marine Insurance as part of the latter’s campaign to encourage South Korean households to have a fire extinguisher readily available.

Appearing to be an ordinary decorative vase made from translucent red glass, the extinguisher is designed to blend into the interior where it can be within easy reach in case of an emergency.

The simple design holds a measure of potassium carbonate in a sealed outer chamber where it appears like water. A separate inner opening in the vase’s centre is designed to hold flowers in the usual way.

Source

Tags:
Cheil Worldwide, Samsung Fire, Marine Insurance, Firevase, South Korea, Technology, Tech, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, dezeen, Samsung Technologies, Samsung Ads, Samsung Campaigns

Cheil’s in-house team is behind the idea and design of this Good Vibes app. If you ask us, this is a great example of how the blend of ingenuity and technology can be put to use for a great cause. We believe that the Good Vibes app will bring about a new surge of positivity amongst the deaf and blind urging them to look at the bright side of life and feel the good vibrations around. One can download and use the app for free on Google Play store.

But how does it really work?
We’ll put it across in simple words for you. So, the Good Vibes app interprets the ‘short tap’ and ‘long press’ as a ‘dot’ and a ‘dash’ respectively. As the person triggers the communication through the Good Vibes app via a tap or a long press, the AI helps these responses to form letters and words. These are further communicated as different sets of vibrations which can be easily decoded and understood by a trained deaf and blind individual. We really hope and wish that the app continues to make a difference to hundreds and thousands of lives with its good vibes.

Credits –
Advertiser: Sense International India
Advertiser website: http://www.senseintindia.org/
Campaign: Good Vibes Project
Campaign Website:
Advertising Agency: Cheil Worldwide, India
Group Creative Director: Vinod Sivan
Executive Creative Director: Vijay Simha Vellanki
Copywriter: Nishith Sidana
Designer: Kailash Chandra Bhatt
Developer: Rohit Kumar
Chief Creative Officer: Sagar Prabhakar Mahabaleshwarkar

Tags:
Cheil, Cheil worldwide, Digital, Technology, UI/UX, Mobile App, Google Play store, Good Vibes app, Sense International, Non-Profit Organisation, National Training for Adult Deafblind, Deafblindness

Credits
Advertising Agency: Cheil Worldwide, New Delhi, India
Chief Creative Officer:Nima Namchu
Group Creative Director: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni, Simran Sahni
Photographer: Mukul Raut
Illustrator: Vijay Vermaku

Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off his surroundings were hampered by low lighting. Due to the low quality camera on his smartphone and the fact that Iceland is pretty dark, especially in winter, fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees. His Instagram followers are now encouraging him to take more pictures and one fan even created the hashtag campaign #Runarforpresident which became a trending topic.

Read More at theworstinstagram

Credits:
Director: Jan Boon via Wefilm
Producer: Floor Schroeijers
Director of photography: Thomas Buelens
Editor: Kees van Dijkhuizen
Line producer: Bui Baldvinsson at Hero Productions

Credits:
Samsung: Let help find you
Let help find you. Samsung smartphones with SOS alert.
Advertising Agency: Cheil Worldwide, Gurgaon, India
Art Director: Sarabjit Singh
Creative Director: Sarabjit Singh
Copywriter: Amit Karwasra
Associate Creative Director: Amit Karwasra
Graphic Designer: Khima Nand Pandey
Production Manager: Prantik Dutta
Photographer: Mukul Raut
Executive Creative Director: Anupama Ramaswamy

The dark spots along Delhi’s streets are known to be especially dangerous for women. Halonix decided to put up billboards that not only gives a message of ‘right light’, but also does the right thing by being a source of light that lights up these spots, making them safe to walk past. And effectively making women feel safe.

Credits-
Campaign: Halonix Safer City Project (Women Safety)
Category: outdoor campaign | CSR campaign
Advertising Agency: Cheil Worldwide
Brand: Halonix