Plastic bags are a real problem. Every day thousands and thousands of bags are distributed every second, a genuine concern for the environment. To try to help, the German supermarket company Edeka has started an original initiative that goes beyond the bags of cloth or paper in its centres.

“To make consumers rethink and change their habits, we developed FEEDitBAG. It is the first bag that gives life instead of taking it. Therefore, every bag has various fruit- and vegetable seeds on it. So after being a shopping bag, FEEDitBAG becomes a bag for organic waste that can be directly composted to grow new life. It is possible because it is 100% bio-degradable and completely made of renewable resources.”

Credits
Advertising Agency: Cheil, Germany
Chief Creative Officer: Roland Rudolf
Executive Creative Director: Thomas Schroeder
Creative Director: Miriam Preissinger
Senior Copywriter: Annika D’Ambrogio
Art Director: Rafael Maggessi
Junior Copywriter: Hanna Weller
Senior Producer: Moritz Gillrath, Kai Hartung
Motion Designer: Deveroe Aurel Langston Reuter
Development Director: Werner Bittner Business
Head Of Development:C hristoph Fischer
Senior Application Engineer: Andrè Lang
Application Engineer: Christiane Rörig, Christof Pohl
Junior Designer: Daniel Krafft
Managing Director: Byunghoon So
Business Director: Mark Anderson
Senior Art Director: Jiwan Prasad
Account Director: Mel Tozer
DOP and Edit: Matthias Merget
Designer: Daniel Gumbert
Illustrator: Susannah Blaxill
Producer: Melissa Russell
Senior Sound Artist: Philipp Lenz

Samsung Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

ALS is a nervous system disease paralyzes patients’ muscles, leaving them wholly immobile and silent. As a result, they can only move their eyes. It is the most common degenerative disease and the most expensive of all. There are currently specialized technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients with an average income of just €23,000 per year.

To democratize communication technology for all ALS patients. The cameras of Samsung tablets (200€ price) can track people’s eyes, so they have developed software to enhance this technology, commonly used to unlock devices. The app includes predictive algorithms that learn from the users: how they talk and the words they use more often. And thanks to the Internet Of Things & Bixby, Samsung’s voice assistant, they can use the app to control different devices and home appliances. They have created a free app that transforms an existing technology into a new, affordable and revolutionary service supporting all ALS patients, families and caretakers.

Credits
Advertising Agency: Cheil Spain, Madrid, Spain
Client: Samsung
Product: Tallk
Campaign: Samsung Tallk
Tags: Amyotrophic lateral sclerosis, Artificial Intelligence, Samsung Tallk, ALS Disease, Bixby, Samsung Voice Assistant, SmartThings technology, Electronics, Technology, Public Interest, Eye-Tracking Technology, ALS Patient, Innovative Technology Ideas

This was the second set of windows commissioned for KaDeWe. To do more than create innovative, eye-catching installations; we wanted to push the boundaries of what was possible within the windows and find new ways to let passersby interact with and affect what was inside. We looked at every window to translate the features of the phone so people understood how components like superior connectivity, enhanced intelligence and a powerful camera could improve their lives.

A challenging project from start to finish due to the short time frame, complexity and amount of work to be done all at once. A few windows used infrared sensors allowing people to engage with and trigger reactions inside of the windows themselves. Other highlights included fun interactive games, a multi-angle photo booth and a miniature infinity room.

The project was led by Creative Director Kate Lynham. Yet I was asked to fill her shoes for some weeks, having to conceptualise some of the windows and lead the development throughout.

Credits:
Agency: Cheil, Germany
Producer: Unit9

Tags:
Cheil, Samsung, Unit9, The Art of Innovation 2.0, Samsung Galaxy S10, Samsung S10 +, Outdoor, KaDeWe, Innovation, Technology, Smartphone

Credits
Brand: Samsung
Campaign: Be more online at life
Advertising Agency: CHEIL TURKEY, İSTANBUL, Turkey
Art Director: Onur Ünal
Copywriter: Mert Bitmez
Creative Director: Cihan Kavaklıpınar

Tags:
Print, Turkey, Electronics, Technology, Samsung, Mobile, Smartphone, Cheil, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Social Issue Ads

Cheil’s in-house team is behind the idea and design of this Good Vibes app. If you ask us, this is a great example of how the blend of ingenuity and technology can be put to use for a great cause. We believe that the Good Vibes app will bring about a new surge of positivity amongst the deaf and blind urging them to look at the bright side of life and feel the good vibrations around. One can download and use the app for free on Google Play store.

But how does it really work?
We’ll put it across in simple words for you. So, the Good Vibes app interprets the ‘short tap’ and ‘long press’ as a ‘dot’ and a ‘dash’ respectively. As the person triggers the communication through the Good Vibes app via a tap or a long press, the AI helps these responses to form letters and words. These are further communicated as different sets of vibrations which can be easily decoded and understood by a trained deaf and blind individual. We really hope and wish that the app continues to make a difference to hundreds and thousands of lives with its good vibes.

Credits –
Advertiser: Sense International India
Advertiser website: http://www.senseintindia.org/
Campaign: Good Vibes Project
Campaign Website:
Advertising Agency: Cheil Worldwide, India
Group Creative Director: Vinod Sivan
Executive Creative Director: Vijay Simha Vellanki
Copywriter: Nishith Sidana
Designer: Kailash Chandra Bhatt
Developer: Rohit Kumar
Chief Creative Officer: Sagar Prabhakar Mahabaleshwarkar

Tags:
Cheil, Cheil worldwide, Digital, Technology, UI/UX, Mobile App, Google Play store, Good Vibes app, Sense International, Non-Profit Organisation, National Training for Adult Deafblind, Deafblindness

Credits
Advertising Agency: Cheil Worldwide, New Delhi, India
Chief Creative Officer:Nima Namchu
Group Creative Director: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni, Simran Sahni
Photographer: Mukul Raut
Illustrator: Vijay Vermaku