About Brand:
Kraft Singles is an American brand of processed cheese product that is manufactured and sold by Kraft Foods

Credits
Brand: Kraft Singles
Campaign: #CheesePullChallenge | Cheese Pull Challenge
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art Director: Blake Pleasant
Copywriter: Caroline Martin
Cooper Brannigan: Art Director

The Challenge
2016’s onslaught of violence in Chicago threatened to extinguish hope and reduce donations that Off The Street Club depends on to keep its doors open.

The Solution
#HopelsTougher was an integrated fundraising approach that championed hope, spurred donations, and ultimately kept the club open. Each touchpoint found a creative way to reveal the hope behind the violence, from an interactive bullet hole monument to timely social content that responded to negative news spikes and a live stunt/branded content piece launched on Veterans Day.

Credits
Client: Off The Street Club
Campaign: Hope Is Tougher
Advertising agency: Energy BBDO

This campaign is about:
Best fundraising campaign, Best outdoor campaign, Donation campaign

Credits
Advertising Agency: Ogilvy, Chicago, United States of America

Tags:
Augmented Reality, AR, Technology, Social media, innovation, Digital Campaign, Coronavirus, Snapchat

The US Open has a long history supporting Women’s Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the US Open Tennis Championships would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to “leverage the power of women in sports to create a future of, by and for strong women.” Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign.

The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women’s sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching—which serves as an invitation to spread the word. And who better to deliver that message than Billie Jean King herself, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots.

Credits
Advertising Agency: mcgarrybowen, Chicago, USA
Chief Creative Officer: Kurt Fries
Group Creative Director: Lee Remias
Creative Directors: Lara Herzer & Mike Wegener
Head of Production: Steve Ross
Executive Producer: Mark Olson
Music Licensing Supervisor: Libby Morris
Director of Business Affairs: Joann Baker
Business Manager: Karen Blatchford
Group Strategy Director: Chris Robertson
Group Managing Director: Tom Smith
Account Director: Kristen Eglitis
Account Executive: Grace Harding
Production Company: Cinema Libertad
Editor: Robert Stockwell
Editor: Max Gold
Editor: Lindsay Rynne
Assistant Editor: Kathleen Bracke
Finishing Editor: Olivia Curry
Post Production: Nice Shoes
Post Producer: Serena Bove
Color Artist: Ron Sudul
Voice Over: Billie Jean King

Tags:
US Open Tennis Championships, Film, United States, Public Interest, NGO, Sports, USTA, Mcgarrybowen, Women Worth Watching, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Visionworks has launched a new brand campaign, See the Difference, introducing audiences to a comedic cast of villainous eye care executives intent on making the industry as complex as possible — helping show audiences that eye care really doesn’t have to be that difficult.

Visionworks’ new brand direction embraces an honest and relatable tone, promising simplicity and transparency in the eye care experience — a welcome change in an otherwise opaque and confusing industry. ‘See the Difference’ began in June and full campaign work debuted on July 8, running across TV, online video, social, print and radio.

“Visionworks is positioning itself for a new phase of growth, establishing our brand as the obvious choice for complete eye care,” said Pete Bridgman, chief executive officer, Visionworks. “We believe that consumers should be able to see the difference in our products, our service, and the eye care experience. Our new brand campaign celebrates that clarity.”

Actor Karan Soni serves as the new face and voice for the campaign, representing the eye care ambassador you can trust among the other out-of-touch executives. This is Leo Burnett’s first creative campaign for Visionworks since being named agency of record in November 2018.

Leo Burnett will also be creating a new visual identity for the Visionworks brand in tandem with new creative work, all featuring the brand’s Love What You See Guarantee: Love How You Look, Love How You See, and a 100-day guarantee to fix your glasses if you don’t love them for any reason.

“Leo Burnett and Visionworks are both in the business of creating human value,” said Britt Nolan, co-president and chief creative officer, Leo Burnett Chicago. “We’re excited to partner with Visionworks on category-defining creative work, harnessing behavioral insights and reimagining this new era of consumer eye care.”

Client
Advertiser: Visionworks
Chief Marketing Officer: Stan Lippelman
Marketing Director: Lance Wagner
CEO: Peter Bridgeman

Creative Agency
Creative Agency: Leo Burnett Chicago
Chief Creative Officer: Britt Nolan
Creative Director: Brian Shembeda (EVP), Jeff Candido (SVP)
Creative Resource Manager: Mao Moua
Talent Manager: Regina Gomez
Associate Creative Director: Rene Delgado, Matt Mccabe
Account Director: Mark Burgess (EVP), Sarah Kaminsky, Alexis Andreasik
VP Director: Peggy Walter (Director Of Celebrity Services)
Senior Counsel: Laura Cooney
Clearance Manager: Michelle Overby
Director Of Production: Veronica Puc (EVP)
Production Manager: Michelle Byrdak
Account Supervisor: Rachel Perzek
Senior Producer: Adine Becker
Strategy Director: Kevin Lilly (EVP), Kelly Alesso (VP)
Executive Producer: Tom Keramidas

Tags:
Film, United States, Professional Services, Visionworks, Leo Burnett, See the Difference

We think that ‘The Future’ is a film that convincingly shows how Samsung plans to charge ahead with its futuristic features and is in sync with the brand’s forward-thinking ideology. Samsung’s ‘The Future’ also marks the 10th anniversary of its Galaxy smartphones and sets the stage for its most awaited futuristic items like 5G.

Samsung’s The Future spot showcases what all it has in store to make future seamless and more connected – multi-device experiential technology, artificial intelligence, and profound new displays. You can also catch a glimpse of Samsung’s 5G products and foldable display technology that is not yet launched for the audiences. You can also see how Samsung can benefit professionals from designers to tattoo artists, thus paving the way for a new better world.

Credits
Brand: Samsung
Product: Samsung Galaxy smartphones
Campaign: The Future | #DoWhatYouCant
Advertiser: Samsung Global
Pio Schunker: EVP, Global Head Brand Marketing
Sonia Chang: VP, Global Brand Marketing
Yeji Kim: Senior Manager
Daniel Kim: Senior Manager
Alison Han: Senior Manager
Creative Agency: Leo Burnett Chicago
Chief Creative Officer Worldwide: Mark Tutssel
Chief Creative Officer Chicago: Britt Nolan
Executive Creative Director: Tom Scharpf
SVP, Creative Director: Michael Shirley
VP, Creative Director: Sam Bruehl
Creative Director: Travis Klausmeier
Senior Copywriter: Ricky Johannet
SVP, Executive Producer: Scott Kemper
Senior Producer: Bonnie Van Steen
Senior Producer: Michelle Price
Director, Music Production: Chris Clark
Senior Business Manager: Shirley Costa
Business Manager: Anne Paganini
Senior Talent Manager: Mike Hurley
EVP, Worldwide Account Head: Steve Bonnell
VP, Global Account Director: Vesna Siftar
VP, Group Account Director: Barry Fitzpatrick
Global Account Director: Freddy Mota
Global Account Executive: Emery Barnes
EVP, Global Strategy Director: Aki Spicer
SVP, Global Strategy Director: Christopher Bridgland
Global Strategist: Julio Castillo
Production Company: Pulse Films
Sam Pilling: Director
Dav Karbassioun: Executive Producer
Chris Harrison: Producer
Tom Nutting: Production Coordinator
Media Agency: Starcom Worldwide
VP, Director: Giulio Del Bufalo
Business Director: Adam Hughes
Danny Parra: Global Planning and Activation Director
Editorial Company: TenThree
Ellie Johnson: Editor
Visual Effects Company: The Mill
Udesh Chetty: Visual Effects Supervisor
Blake Nickle: Executive Producer
Mike Pullan: Producer
Color Company: The Mill
Fergus McCall: Head of Color
Music Company: Human
Music Arrangement: Thomas Keery
Creative Lead: Morgan Visconti
Executive Producer: James Dean Wells

Tags:
Samsung Galaxy The Future, Electronics, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Latest Tech News

Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.

Credits:
Client: Glad (The Clorox Company)
VP, Marketing Specialty: Jon Schlesinger
Glad Director of Marketing: Nick Higgins
Associate Brand Director, Glad Waste Management: Jennifer Schneider
Associate Director, Advertising & Comm: Nick Montgomery
Associate Marketing Manager, Glad Waste Management: Lauren Pitts
Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans

Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Lisa Bright
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
VP Creative Director: Martin Serra
Sr. Art Director: Luis Sierra
Sr. Art Director: Franki Geib
Sr. Copywriter: Kate Cullen
SVP, Executive Producer: John Bleeden
Executive Producer: Joe Tipre
Director of Music: Stump Mahoney
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
VP, Group Management Director: Alex Jokanovic
Account Director: Diana El-Chantaf
Account Executive: Erin Hudec

Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Katie Roach
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Director of Photography: Matt Andersen

Editorial: Lord + Thomas
Sr Editor: Steve Immer
Editor: Gus Spelman
Executive Producer: Celena Mossell

Visual Effects/Color: Lord + Thomas
Colorist: Justin Orr
Motion Graphics: Michael McAfee

Audio: Lord + Thomas
Senior Sound Engineer: Jason Ryan
Audio Assistant: Batsirayi Zesaguli

This Ad Campaign is related to:
Glad ForceFlex, FCB, Film, United States House, Garden, Digital film, Chicago, Advertising, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.

In ‘Snail,’ we watch as a young boy in India pushes beyond both his physical and cultural limitations to connect with a world of surfing he’s only seen on his phone.

Come celebrate with Samsung.
Proud sponsor of those who defy barriers.
#DoWhatYouCant

Credits
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Britt Nolan
Creative Director: Brian Siedband, Gordy Sang, Rob Calabro
Senior Art Director: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
Director of Celebrity Services: Peggy Walter
Production Company: Park Pictures
Director: AG Rojas
Executive Producers: Jackie Kelman Bisbee, Dinah Rodriguez

The new Porsche 911.

Credits:

Client: Porsche
Product: 911
Agency: Cramer-Krasselt, Chicago
CCO: Marshall Ross
Creative Director/Art Director: Rick Standley
Creative Director/Copywriter: Bill Dow
Agency Producer: Robyn Boardman
Group Account Director: Chris Hanley
Senior Account Executive: Cara MacLean
Production Company: Persuade Content
Director: Mark Jenkinson
Editorial Company: Whitehouse Post
Editor: Adam Marshall
Assistant Editors: James Dierx, Lauren Richardson, Joe Walton
Executive Producer: Joni Williamson
Producer: Jonlyn Williams