L’Enfant Bleu – 80% of Child Abuse takes place at home

 

 
To mark International Day of Children’s Rights on Saturday, November 20th, the association L’Enfant Bleu is launching a new public awareness campaign and calling on the candidates for the 2022 French presidential election to make strong commitments against violence against children.

Prisoners, the first TV film by L’Enfant Bleu, created and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, it focuses on the neighbor of a child abuse victim who has no idea of the drama that the latter lives through every day.

Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere.

Since the #Metooinceste movement, the publication of various books of testimonies of public people, especially reports of child abuse cases during the lockdown due to the pandemic, has increased sharply. However, more than 80% of these cases are reported by a member of the immediate family circle. The film’s goal is to bring the viewer to a simple observation: abuse is not always obvious. But everyone needs to keep in mind that a simple call can save a life. At the slightest doubt, it is essential to alert,” declares Isabelle Debré, president of L’Enfant Bleu.

“With this film, we wanted to subtly create a disturbing moment to shake up the audience’s certainties and force them to answer the question: what would I have done in the place of this neighbor? We want to show that violence against children is not always visible and often occurs within the family home. It is everyone’s responsibility to pay attention to the slightest signals to raise the alert at the slightest doubt. By being attentive, we all have the power to save a child’s life,” says Fabrice Plazolles, creative director of Havas Sports & Entertainment.

Credits
Advertising Agency: Havas Sports & Entertainment
Client: L’Enfant Bleu
Tags: #MeTooInceste, Sexual Abuse, World Children’s Day

Child not sexual object – According to the National Population Commission, “One in four girls and one in ten boys are sexually violated before the age 18”.

Credits
Advertising Agency: Verdant Zeal, Lagos, Nigeria
Campaign: Child not sexual object

“The sovereignty of the people and the freedom of the press are two entirely correlative things,” Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure, and equipment… Goods are so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua non-condition for any democracy.

If people do not know what is happening in their society, if their leaders if economic, moral, or religious powers act under the veil of secrecy, no one can act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action.

To silence a journalist is to silence all of us.

Credits
Client: UNESCO
Campaign: #QuestionsThatMatter
Advertising Agency: DDB Paris, France
Agency Supervisor: Vincent Leorat, Mathieu Bliguet, Justine Roux
Executive Creative Director: Alexander Kalchev
Copywriter: Léa Laurenza
Art Director: Idriss Dabre
Press Relations Director: Anne-Marie Gibert
Planner: Cédric Ledoux
Social Media: Sébastien Balondrade
Print Producer: Jocya Mallet
Art buyer: Corinne Persch, Gaëlle De-Pompignan

The Canadian Centre for child protection, with its new project Arachnid, aims to develop a tool to identify and send notices to the content providers to get the numerous images of child abuse removed from the internet.

This campaign is vital in today’s world since the rate at which sexual offences are increasing, and these images are circulating is alarmingly high. Governments all over the world need to take strict actions against it.

 
Every donation, and every share matters.
Together, we can win the fight against child sexual abuse images. Donate Now

Credits
Campaign: Lollipop Takedown

Credits:
Advertising Agency: Glow, Berlin, Germany

Source

Tags:
Public Interest, NGO, Awareness Campaign, Child Abuse, Child Sexual Abuse, Innocence in danger, Germany, Glow, Print Advertising, Print Ad, Creative Print Ad, Advertising

So in this Circumstance, Mustache LTD tagged along with “Shoishob” a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children’s safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

Credits
Advertising Agency: Mustache, Dhaka , Bangladesh
Art: Abu Rayhan
Planner: MIshal Zaman
Client Service: Hasib Hasan
Ceo: Sakib Chowdury
Creative Director: Tanver Ahamad

Tags:
Integrated Campaign, Bangladesh, Public Interest, NGO, Shoishob, Child abuse, sexual abuse, Child Sexual Abuse

School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it – even though such incidents can scar a child for life. So, to start a conversation around this, we created posters that capture the loss of innocence in subtle yet tragic form. Child abuse, leaves a mark on the victim. It changes the way they see themselves and it never leaves them. While on the outside they seem normal, deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.

Advertising Agency: Ogilvy Gurgaon

Credit:
Martin Vigo
Giovanni Macco

Royal Life Saving
Almost half of all adult drowning deaths involve alcohol.
Don’t drink and drown.

Your destiny is in your hand…
National campaign to raise awareness against road accidents.

ReThink Breast Cancer: Boobyball stunt.
People need to talk about breast cancer and this was a way to fuel that conversation.

It never goes away.
Help stop child abuse before it begins.

Some people see children as grown ups.
Help us stop child abuse.
Website: safernet

Credits:
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun