In Brazil, there are currently an estimated two million children who are not enrolled in school, but the issue was not receiving much attention just months before the presidential election. To bring attention to this pressing issue, UNICEF unveiled a monument featuring a teacher and her students in a classroom, seemingly paying homage to the importance of education. However, a few days later, the statues of the students went missing, revealing what typically happens in many schools.

This incident garnered media attention and placed the issue of children dropping out of school in the headlines. Eventually, the statues were discovered again, but this time placed in hazardous locations with each statue representing one of the many reasons why children drop out of school. For example, one statue was shown selling sweets, while another held a baby. Accompanying each statue was a sign explaining what had occurred and urging people to vote for education and put pressure on political candidates to prioritize the issue.

This campaign highlights the severity of the issue of children dropping out of school in Brazil and the need for greater attention and action to be taken to address it. By raising awareness and urging political action, UNICEF hopes to improve the lives of millions of Brazilian children and ensure they have access to the education they deserve.

Credits
Agency: Artplan Communication
Client: UNICEF
Campaign: #voteforeducation | Missing Students | Monument to Education
Client Approval: Michael Klaus, Camilo Leon and Elisa Reis.
General Director: Duda Moncalvo
Creative Director: Gustavo Tirre
Copywriter: Thiago Diniz
Art Director: Gustavo Viana
Content and Engagement: Nara Grillo
Customer Service Director: Cacá Malta
Service Team: Clara Bianchi, Renata Vinagre and Gabriel Moura
Project manager: Felipe Martins
Planning Director: Fernando Torres
Planning Team: Lucas Garbulha and Ana Quintiliano
Media Director: Maira Orempuller
Media Team: Thayse Arruda, Viviane Amaral, Filipe Braga, Fellipe Freita, and Iago Joston
Creative Data Director: Diogo Bobsin
BI team: Larissa Alves
Production Director: Daniel Oda
Production and RTV: Fernanda Mesquita, Bruno Werner, Rafael Toscano, Amanda Sampaio and Julia Maia
Video Producer: Madre Mia
Film Director: Kiko Lomba
Audio Producer: Lira

The newest social media celebrity, Chatpat, is a 10-year-old from Mumbai who shares “gyaan,” or life advice, that can compete with anything said by an adult.

Problem
SOS assists approximately 45,000 children in India, hence they are reliant on donations to finance their development initiatives. When your business has trouble marketing its unique offering and, as a result, is not well known among the general public, it is challenging to gather donations.

Insight
Corporate support is the most dependable and consistent source of money for any nonprofit. We developed a system to use corporate marketing budgets, which are ample, to donate money to SOS. We provide these businesses/brands with their money’s value in return.

Idea
FCB India, FCB Chicago, and Kinnect came together to create and recruit SOS Children’s Villages, India’s first brand ambassador – #Chatpat, to help the childcare NGO in creating awareness and helping it raise funds for the homeless and destitute. This social movement has been exceedingly successful, with multiple brands coming on board. On Children’s Day ’21, a 10-year-old boy – Chatpat, from the streets of Mumbai, shared ‘gyaan’ videos around quirks from the streets. While his videos instantly started winning hearts, there was an underlying message of the harsh reality of a 10-year-old living and surviving on the streets that got noticed. SOS Children’s Villages India (SOSCVI) has been doing great work over the last 60 years, but this campaign puts them on the global map. It was not only a breakthrough idea for the NGO to garner corporate donations but also one that uniquely enhanced brand value by recreating some of their iconic work around a social cause. Generosity is at its very best, where #Chatpat gave to the brand first!

Awards: Kyoorius Advertising Awards

Credits
Client: SOS Children’s Villages India
Entrant: FCB India LLP Advertising Ltd + Kinnect

Credits
Brand: Nestle
Campaign: Help parents know good food
Creative: Abhinav Pd
Art: Ramesh Sain

Tags:
Print, India, Food, K&L, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Know good food, Help Parents Know good food, Junk Food, #HelpParentsKnowGoodFood, Nutrition, Children

Joy of Giving Week

The insights of the video
1. The message depicted here in this video is very motivational and inspiring.
2. It tells about the unusual life of the people who work at our home.
3. It reveals that even after doing so much for us they only feel happy after making their children happy, so why not they get more time to spend with their children unlike we get to do.

This video is a much-appreciated effort by 7 Films who has also produced it. As well and on the same part, loads of thanks to Joshua Tree Films for all the support catered by them. Also, this video somehow wins the heart of everyone by touching the inside of the heart and the essence of feelings.

Credits:
Film Direction: Titus Upputuru
Agency: Dentsu One
Client: Daan Utsav

The different visual highlight young children, the empty or sad look, which hands marks printed on the body. A symbolic way to show that too many children in the world suffer harm from abuse.

Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Creative Director: Philipp Hentges, Franco Felipe, Timm Weber
Art Director:Franco Felipe
Copywriter:Philipp Hentges
Photographer:Achim Lippoth
Post Producer:Zerone CGI

“This family’s trip to the park was totally normal… until their world was turned upside down.
Behind each turn in this film are the real stories of children whose lives have been turned upside down by war or natural disaster.

Children are facing more devastating wars and disasters than ever before. When an emergency hits, children’s worlds are turned upside down. Children are being killed while studying in the classroom. They are being forced to become soldiers. Many have been orphaned by emergencies.

Whilst protecting children from violence is life-saving in emergencies, just like water, shelter and medicine, it isn’t prioritised in the same way.

Ahead of the first ever World Humanitarian Summit in May, we can change how the world responds in emergencies. Please sign the petition telling David Cameron to make protection from violence a priority at the summit. He can do this by committing his Government to protecting children from extreme violence, protecting the schools that keep them safe and protecting children who are torn from their families by wars and disasters.” – UnicefUK

Add your voice here

Advertiser: United Nations
Brand name: Unicef (United Nations International Children’s Emergency Fund)
Agency: Thomas Thomas Films Time Based Arts Don’t Panic London
Country: United Kingdom
Category: Charities, Foundations, Volunteer

Only a mother can give what she doesn’t have.

Credits:
Horlicks India
#LoveYouMaa