Chile – Campaigns of the World

Greenpeace: Recycle, before others have to do it for you

YWwV268TPqrxQUV5 — Tue, 13 Jul 2021 04:54:31 +0000

Recycle campaign by Greenpeace

Credits
Client: Greenpeace
Advertising Agency: Pedro Juan y Diego

Greenpeace: The Nature of Plastic | An irreversible disruption of nature

YWwV268TPqrxQUV5 — Sun, 11 Apr 2021 08:17:26 +0000

Cheil Central America has created a striking campaign for Greenpeace Chile – ‘The Nature of Plastic’ – in which five of Chile’s iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change.

The creative team selected five locations: Easter Island, the Atacama desert, El Plomo mountain, the El Morado glacier; and the Araucania forest. These locations were chosen to illustrate clearly that our plastic use has penetrated the very fabric of nature even in such breathtaking scenes.

Chile is the largest Latin American country in the production of plastic waste. Each year, out of 990,000 tonnes, only 8% is recycled.
Plastic dispersed in the environment survives over time and, through micro fragmentation, gets everywhere. In Chile, as in the rest of the world, what is not recycled penetrates the ecosystem’s natural fabric and reaches protected environments and World Heritage sites.

Credits
Advertiser: Greenpeace
Campaign: The Nature of Plastic
Advertising Agency: Cheil Central America, Panama
President: Kyung Keun Choi
Creative Director: Mariana Peluffo
Copywriter: Mariana Peluffo
Graphic Production: Antonio Valdés
Account Director: Erika Campos
Account Manager: Rosana Pérez
Account Media Executive: Martín Romero
Director of Photography / Production / Art: Diego Salas
Photography: Segundo Luchia Puig, Santiago Mendez Isla
Prop Master: Ángel Ramirez
Digital Retouching: Diego Salas
Production House: CYLNDR Chile
Post production House: RATIO
Video Digital retouching: Ilusión Art Agency

First Line for the Front Line – Chilean Red Cross

YWwV268TPqrxQUV5 — Fri, 02 Apr 2021 12:21:09 +0000

First Line For The Front Line is a straightforward and effective idea. More than 100 national and international independent digital mediums helped raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross history. But the most important thing was that it allowed us to be on the front line, where we were needed the most, while peace wasn’t news in Chile.

In the middle of Chile’s biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the front line demonstrations’. And to get these donations, they’ve decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.

Credits:
Advertising Brand: Chilean Red Cross
Advert Title: First Line for the Front Line
Advertising Agency: Porta, Santiago, Chile
Creative Director: Fernando Riveros, Felipe Porte
Art Directors: Lucas Sousa Gondim, Ignacio Ormeño, Jaime Ramirez
Copywriters: Eduardo Dominguez, Germán Méndez.
Film Production: Believe
Sound Production: Synchroland, Mantra

Burger King: The Referendum Whopper

YWwV268TPqrxQUV5 — Fri, 30 Oct 2020 15:52:12 +0000

The Referendum Whopper

This Sunday, Chile will be involved in a historical process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s.

Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their blue pen that will be non-transferable.

In this scenario, Burger King has decided to partner with Uber Eats to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls.

Credits
Advertising Agency: Wolf BCPP, Santiago, Chile
CCO: Gonzalo Baeza
Creative Director: Jaime Cornejo
Creative Director: Nicolás Pérez
Art Director: Cristián Mugarra
Account Director: Dolores Pera
Account Executive: Paulina Vera
Account Executive: Valentina Quiroz

This campaign is about:
Chile, Food, Uber Eats, Burger King, Wolf BCPP, Marketing Campaign

Movistar: Unforgettable Lights

YWwV268TPqrxQUV5 — Mon, 26 Oct 2020 12:18:15 +0000

Movistar Unforgettable Lights

Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. After months with its lights turned off due to the current context; the Movistar Arena turned on its dome lights again to show the breast self-examination movements practically and effectively. The action included tips and tools for its execution and information about the disease.

Credits
Advertising Agency: VMLY&R , Santiago, Chile

This campaign is about:
Experiential, Chile, Electronics, Technology, Health, Public Interest, Movistar, VMLY&R, Movistar Unforgettable Lights

Uber Eats – Faster Than You Imagine

YWwV268TPqrxQUV5 — Tue, 28 Jan 2020 05:53:06 +0000

Know now how fast is Uber Eats | Faster Than You Imagine

Credits
Advertising School: Duoc San Andres, Concepción, Chile

Tags:
Print, Print Campaign, Chile, Food, Uber Eats, Duoc UC, Faster Than You Imagine, Print Advertising

Entel – The Almost New Campaign

YWwV268TPqrxQUV5 — Mon, 30 Sep 2019 16:22:49 +0000

In Chile, are more cellphones than people, making giant consumption around this device, practically people buy a new phone by the year. But what happens with all those abandoned devices they finally become electronic waste, positioning Chile as the biggest production of electronic waste in whole Latin America. To change this reality the most important TELCO in Chile launched to the e-service market a new high-technology service. Entel – The Almost New Campaign

Tags:
Chile, Electronics, Technology, Entel, McCann, China, Technology, Smartphone, Mobile, TELCO, Electronic Waste, Digital, The Almost New Campaign

The Museum of Memory and Human Rights – The Memory Dial

YWwV268TPqrxQUV5 — Tue, 02 Apr 2019 06:29:26 +0000

In Chile, the 11th of September of 2018 was the date in which they commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn’t even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, They recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d’état (the first day of a 17 years dictatorship), just how it happened with campaign The Memory Dial. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.

Credits
Advertised brand: The Museum of Memory and Human Rights
Advert title(s): The Memory Dial
Media: Radio
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Agency Twitter account: @wolfbcpp
Chief Executive Officer: Diego Perry
Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla
Creative Director: Nicolás Pérez
Digital Creative Director: Diego Quintana
Account Director: Claudia Guajardo
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno
Video Producer: Diego Fornazzari, Fernando Astudillo

Tags:
Right-wing politics, Chile, Museum of Memory and Human Rights, Human Rights Campaign, radio, Wolf BCPP, Santiago, The Memory Dial, Radio Campaign, Technology, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news, Innovation, Radio Innovation, Digital

Burger King – ‘Paranormal Delivery’, The first delivery that gives away free Whoppers to the ones who really scare you, your ghosts!

YWwV268TPqrxQUV5 — Sun, 04 Nov 2018 14:27:41 +0000

For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don’t have to eat alone. ‘Paranormal Delivery’

Credits:
Advertised brand: Burger King
Advert title(s): Paranormal Delivery
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Executive Creative Director: Gonzalo Baeza
Creative Director: Nicolás Pérez
Art Director: Tomás Castro
Copywriter: Luis Moreno

ONEMI Radio: Cardboard Radio Designed to Save Lives in Chile

YWwV268TPqrxQUV5 — Mon, 08 Oct 2018 03:15:17 +0000

Most people know Chile as a South-American country enriched with culture and beautiful landscapes. However, the rock-solid resolve and untethered the resilience of the Chilean population is unknown to many. Chile is a highly seismic country where approximately 30% of the whole world’s seismic energy is released. Various past records of earthquakes reinforce the same alarming notion being discussed. In a country where 450 seismic movements per month are a normalcy, ONEMI has come up with a unique device to strengthen communication in times of need. The ONEMI Radio is a solar-powered cardboard device that is aimed to provide citizens with valuable intel when all other modern sources of communication go down.

In a digital infomercial created by Shackleton Group, people associated with the project express elaborate on the device. The infomercial showcases how easy it is to assemble the ONEMI Radio, and how people can use it in their times of need. The fact that radio communication can’t be taken down even in extreme circumstances is also emphasized in the digital promo.

We feel that the ONEMI radio is a device that will essentially make the lives of Chilean citizens better. It is an ideal example of how technology is bettering the world!

Credits:
Client: ONEMI (Oficina Nacional de Emergencia del Ministerio del Interior)
Agency: Shackleton Group

This technology campaign is about:
Digital Innovation, Radio, Radio Campaigns, ONEMI, ONEMI Radio, Chile, Shackleton Group, Technology, Innovative

WINA 2018: Winners

YWwV268TPqrxQUV5 — Wed, 13 Jun 2018 04:17:22 +0000

WINA 2018 award ceremony was held in the main auditorium of the Los Angeles Convention center.

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

Unicef: Dad

YWwV268TPqrxQUV5 — Sun, 31 Jan 2016 13:59:44 +0000

We work for a world where this picture doesn’t have another meaning.

Credits:
Advertising Agency:Ogilvy & Mather, Santiago, Chile
Executive Creative Director: Gastón Potasz
Creative Director: Miguel Munoz
Art Director: Francisco Seisdedos
Account Director:Carola Munita
Account Executive:Francisca Muñoz
Post Production: Estudio Pincheira, Estudio Pincheira

Unicef: One shot is enough

YWwV268TPqrxQUV5 — Sat, 16 Jan 2016 06:54:28 +0000

UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

Credits:
Advertising Agency: Prolam Young & Rubicam, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Emerson Navarrete
Art Directors: Sergio Araya, Sergio Edwards
Copywriter: Jaime Díaz