Idea
Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.
Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.

Impact
More than one million unique visits with a 143% share rate.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.

Credits
Campaign: Coca-Cola Treecording
Advertising Agency: AKQA, Milan, Italy
Production Co: Happy Finish
Creative Director: Matteo Lazzarini
Creative Director: Massimiliano Degli Uberti
Senior Copywriter: Giorgio Schirripa
Senior Art Director: Pierpaolo Bivio
Copywriter: Lucas Arantes
Art Director: Vinny Couto
Head Of Strategy: Lorenzo Foffani
Strategist: Thaina Bergmann
Client Service Director: Paolo Mussi
Account Director: Angela Azzi
Operation Lead: Davide Sartor
Senior Content Marketing Manager: Carolina Cazzulani
Program Manager: Stefano Girardi
3D Artist: Fabio Taurisano

Tag: Soft Drink, Argentina, Non-Alcoholic Drinks, Digital Campaign, Christmas Ads, Christmas Advert, WebAR experience

A surreal tale about two snowflakes, or rather ‘snow flacks,’ called James and Jack. Their adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd, and it’s proof that all kinds of Christmas conversations are on Twitter.
 

 
Credits
Advertising Agency: DAVID Madrid
Campaign: The perfect Christmas ad
Tags: Digital Film, Spain, Electronics, Technology, Creative Animated Ads, #ThePerfectChristmasAd, Creative Christmas Ads
Source

Credits:
Client: Patrol police of Ukraine
Advertising agency: ANGRY, Ukraine

This campaign is about:
Public Interest, NGO, Best drink and drive campaign, Awareness campaign, Print Advertisement, Creative print advert, Christmas Ads, Road safety ads

Credits
Advertising Agency: NOSSA, Lisboa, Portugal
Creative Direction by Rafael Clark
Creative Supervision and copy by Andre Afonso
Senior Art Direction by Savio Hatherly
Social by Joao Paiva and Joao Parra
Produced by Boa Onda

This campaign is about:
Christmas Ads, Best Christmas Ads, Creative Advertising, Technology, Innovation, Audi, Best Christmas campaign, OOH

In December, at least 50% of the sales of the year are made. That is the reason why stores and streets are filled with offers and promotions that ruin Christmas magic.

Tarjeta Cencosud, one of the most important credit cards from Latin America, has implemented this year an action that is as magical as Christmas. It vanished offers and prices from its communication installing OOH, that showed Santa with toys and also could send signals to the virtual assistants of parents’ phones. By doing so, they managed to make adults learn about the Christmas promotions of the products that children wanted, without them even noticing.

They added a technology to billboards that send out an ultrasound message inaudible by humans, however noticeable to smartphones assistants, allowing to communicate offers without being heard by children.

“Devices of ultrasound audio transmission were composed of a high frequency oscillator of 40Khz, an audio player, a frequency amplifier and an array of ultrasound transducers with its own power source”, the developers explained.

“That a credit card gives up sales to take care of Christmas magic for children, is an example for everyone. Based on the dolphin attack, we made an unprecedented technological development that allows us to avoid put prices on communication. This is an action that shows that technology is not cold if used nobly”, said Patan Tarazaga and Dany Minaker, CCOs of Wunderman Latam.

Credits
Agency: Wunderman Thompson, Buenos Aires
Advertiser: Tarjeta Cencosud
Executive Creative Director: Sebastián Tarazaga / Dany Minaker
Creative Director: Damián Lavandera / Gastón Durán / Matías Paglieri / Darío Ventura
Social Media Team: Lucas Frigerio / Julián Amarillo
Agency Producer: Maite Orlievsky
Technology Director: Francisco Tripodi / Santiago Villa
Customer Service Director: Fabiana Antonelli
Account Direction: Mercedes Cores / María José Cruces
Account Supervisor: Fernando Pomares
Production Company: Rebolución
Directors: Juliet / Lucía Valdemoros
Executive Producer: Santiago Aicardi / Tomás Perez Silva
Producer: Martín Busel
Director of Photography: Daniel Carrizo
Editor: Federico García Rico
Music Band: Violeta Music
Advertiser Supervisor: Melina Suarez Pino / Analía Riganti

Tags:
Wunderman Thompson, Cencosud, The Unexpected Message, Outdoor, OOH Campaign, Christmas Campaigns, Christmas Ads, billboard, Technology, Innovation

An advertising agency called GTC built the advert from the ground-up. The game came out in the form of highlights on EMEA Instagram channels of Jeep. The IG stories depicted the journey of a Jeep SUV. The vehicle traversed through different terrains whilst rescuing the gifts left behind by Santa Claus. From concrete city-roads to snowy mountainous tracks, the SUV overcame all obstacles to aid Santa’s journey.

We feel that this campaign invoked a sense of immersion that felt quite fresh. The presentation of a video-game-themed advert on social media was quite innovative.

Credits
Brand: Jeep
Campaign: Renegade Santa Rescue
Advertising Agency: GTC
Executive Creative Director: Cristino Battista, Christopher Jones
Creative Director: Antonio Di Battista
Art Director: Andrea Colombo
Copywriter: Beatrice Galli
Animation Artist & Motion Designer: Leonardo Jona
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Giuseppe Colaneri, Federica D’Andria
Community Manager: Laura Nava
Digital Client Director: Efrem Maggi
Senior Account Manager: Eleonora Guido, Carlotta Leva
Account Manager: Giorgia Coradazzi

Tags:
Digital Campaign, Italy, Automotive Campaign, Jeep, WPP, Jeep Renegade, Christmas Campaign, Christmas Ads, Santa Rescue, Digital Marketing, Topical Spot, Instagram, Social Media campaign, Innovation, Renegade Santa Rescue

137 million Americans will travel home this holiday season. But, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ Community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however, they come home.

“Inclusion is at the heart of Pantene’s mission to celebrate the beauty of all transformations and all people,” said Ilaria Resta, Vice President, North America Hair Care, Procter & Gamble. “Hearing these LGBTQ individuals speak about the trials and triumphs of going home for the holidays – as well as their irrepressible desire to be their true selves – will inspire others in the community and remind us all what true beauty is about.”

Pantene is dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways. “Going Home for the Holidays” builds upon the brand’s “Don’t Hate Me Because I’m Beautiful” Campaign, launched during Pride Month 2019. The “Going Home for the Holidays” video vignettes feature powerful stories of four members of the Trans Chorus of Los Angeles. One video in particular features Crystal as she shares how she decides to change her appearance in terms of clothing, makeup and hair with family members when she goes home. “To be able to express myself openly, and genuinely – it’s freeing,” she said. “I could finally look in the mirror and say, ‘that’s me’.”

In addition to the “Going Home for the Holidays” series of videos, Pantene has pledged to make a $100,000 donation to Family Equality, which envisions a world in which every LGBTQ+ person has the right and the opportunity to form and sustain a loving family. “Family Equality is excited and proud to join Pantene’s inclusive embrace of all family members during the holidays. Families of origin, families that are formed, and chosen families all have a role to play in the beautiful patchwork of love and acceptance that makes up our LGBTQ+ community,” said The Reverend Stan J Sloan, CEO of Family Equality.

The brand is proud to continue their partnership with GLAAD, which accelerates the acceptance of LGBTQ+ people by sharing stories and working through all forms of media. uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. “Pantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,” said GLAAD President and CEO Sarah Kate Ellis. “LGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video. Especially around the holidays when too many LGBTQ people feel isolated, it’s so important to remind community members who celebrate with families – chosen or otherwise – that they are beautiful.”

About GLAAD
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org.

Credits
Advertiser: Pantene
Spot Title: I’ll Be Home for Christmas
Agency: Grey & Townhouse

VP, NA Hair Care: Ilaria Resta
Brand Director: John Brownlee
Global LGBT+ Equality Program Leader: Brent Miller
Brand Manager: Leif Edgar
Brand Manager: Maris Croswell
Assistant Brand Manager: Bret Senior
Senior Communications Manager: Muhammad (Bilal) Lakhani

Chief Creative Officer: John Patroulis
Executive Creative Director: Javier Bonilla
Executive Creative Director: Joe Mongognia
Creative Director: Arturo Macouzet
Associate Creative Director: Bryan Burns
Senior Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Senior Producer: Kelsey Longo
VP, Music Producer: David Lapinsky
Music Producer: Leland Drake
Global Strategy Director: Julia Perissinoto
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Executive: Samantha Simon
Content Architect: Andrew Pattee
Project Manager: Morgan Marc
VP, Head of Talent: Natasha Howell
Business Manager: Beverly Beach
Anthem Editor: Stacy Peterson
Interview Editor(s): James Donahue + Stacy Peterson
Producer: Hope Duhaime
Managing Director: Lauren Hertzberg
Jogger Senior Producer: Mike Tockman
Lead Flame Artist: Joseph Grosso
Flame Artist: Matthew Dolven
Flame Asst.: Rachel Driver

Tags:
Procter & Gamble, P&G, LGBTQ, GLAAD, LGBTQ+ community, Pantene, Holiday Ads, TVC, Christmas Campaigns, Christmas Ads, #IMBeautifulLGBTQ+, I Am Beautiful LGBTQ+

We took the much-loved ornaments that decorate Christmas trees and hand-rendered the audience for each of Mathrubhumi’s verticals using a unique illustration style, ensuring every page of this eight ad series truly stands out. It culminated in a layout with all eight ornaments – showcasing the enormity and reach of the Mathrubhumi Group. This was followed by a double spread print innovation featuring the Advent calendar with OR codes below each flap that link to surprise gift for the reader and one lucky friend from each vertical on specified dates.
With the support of digital extensions including web banners, emailers, and a customised gifting portal, this massive campaign spreads the joy of Christmas like never before, leaving recipients from across the country pleasantly surprised.

Speaking about the campaign M V Shreyams Kumar, Jt Managing Director, Mathrubhumi Group said “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, breaking away from stereotypical pattern, we wanted to convey the message on how mathrubhumi as a group can deliver results in line with the festive objectives of clients”.

Francis Thomas, Creative Director, Maitri Advertising Works said “This Christmas; we didn’t want to talk about Mathrubhumi’s cross-platform abilities – we wanted Planners across the country to experience it. We wanted to challenge perceptions of what a print ad can be in 2019. The campaign use of clever copy and custom illustrations to land on an interactive double-spread that Planners will keep coming back to throughout the festive season is exactly the kind of work that you can expect from Kerala’s most innovative media house”.

About Mathrubhumi Group
Mathrubhumi has successfully straddled tradition and technology in assimilating change from 1923 to our social media era. The evolution from letterpress to frontier advances in media has been made without sacrificing human values bequeathed us by our founders who fought in the Indian Independence movement and championed pioneering social reforms. Nine decades on and into the 21st century, we enrich the lives of millions of Malayalam readers. We cater to them with 16 editions, including from Dubai & Qatar, a books division, and 11 periodicals running the gamut from culture to entertainment. Built on strong journalistic ethics and great aesthetic outlook offering multi-platform, multigenerational experiences. Mathrubhumi is not only a fast-growing publishing house of repute but also a corporate entity in the mass media industry. It has struck deep roots in the hearts of every Malayalee household through various engaged communication platforms mainly Print( daily), Radio (Club FM), Television (Mathrubhumi News & Kappa TV), Online (Mathrbhumi.com) For more info log on to www.mathrubhumi.com

Tags:
Mathrubhumi Christmas Campaign, Christmas Ads, Maitri Advertising Works, Festive Campaign, Kerala, Mathrubhumi Group, Illustration, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Mathrubhumi Advent Calendar

The agency behind the creation of the campaign is David from Sao Paolo. Christmas Rules features a short video of the polar bears engaging in the traditional preparation for the Christmas eve. A special version of Philip Philip’s song titled Home acts as the soundtrack of the campaign. The version in Coca Cola’s advertisement has been sung by Luiza Caspary. The ad film promotes values like family and communal harmony via the means of an animated story. Coca Cola’s iconic polar bears bring their unique charm to the campaign while simultaneously encapsulating the brand’s identity.

We feel that Christmas Rules perfectly braces everyone for the festive season. Furthermore, it establishes a place for Coca-Cola in the Christmas celebrations.

Credits
Agency: David SP
Client: Coca-Cola Brazil
Managing director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Lucas Silva, Lucas Vigliar, Fernanda Machado
Art Director: Fabio Natan, Thiago Ferreira, Christiano Vellutini
Producers David: Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola
Editor: Leonardo Nichida
Account: Carolina Vieira, Stefane Rosa, Cacá Franklin, Fernanda Feldmann, Camila Coelho, Pedro Zetune
Head of Innovation: Toni Ferreira
Planning: Daniela Bombonato, Carolina Silva e Bruno Gomiero
Social media: Lucas Patrício
Media: Márcia Mendonça, Camila Fiuza, Diego Rolim, Leila Pereira e Manuela Cintra
Producer Company: Vetor Zero
Director: Alton
Executive producers: Alberto Lopes e Sergio Salles
Editors: Eduardo Silva e Ricardo Vaz
Account: Fernanda Germek e Marcia Guimarães
Producer: Eduardo Silva e Ricardo Vaz
Sound Production: Jamute
Producers: James Pinto e Leck Gomes
Voice: Luiza Caspary
Clients Approval: Selman Careaga, Beatriz Bottesi, Keila Marconi, Augusto Veríssimo, Flavio Reghini e Poliana Tonelli

Tags:
Coca-Cola, Vetor Zero, David SP, Coca-Cola, Brazil, Christmas Rules, Christmas Campaigns, Christmas Ads, Coca-Cola Ads, Coca- Cola Campaigns, Philip Philips, Polar Bears, São Paulo, David The Agency, Non-alcoholic Drinks, 3D

In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.

We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.

Credits-
Client: Pedigree
Campaign: Season of Good Dog
Advertising Agency: Colenso BBDO, New Zealand
Category: Household, garden & pets
Chief Creative Officer, BBDO Worldwide: David Lubars
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Daniel Wright
Creative Group Head: Beth O’Brien
Creative Group Head: Thomas Darlow
Group Business Director: Ahmad Salim
Business Director: Nico Ainsworth
Account Manager: Arameh Bozorgi
Account Executive: James Baker
Senior TV Producer: Natasha Gill
Integrated Producer: Ashlee Harris
Head of Integrated Production: Scott Chapman
Senior Planner: Philip De Meulemeester
ECD – Pedigree Global: Gianfranco Arena
ECD – Pedigree Global: Peter Kain
Senior Account Director – Pedigree Global: Sally Nathans
Agency Producer: Natasha Gill
DOP: Jeremy Rouse
Production Company: Finch
Production Company Executive Producer: Rob Galluzzo
Production Company Producer: Claire Thompson
Director: Christopher Riggert
Sound: Liquid Studio
Sound Design: Craig Matuschka
Music Composition: Peter van der Fluit
Music / Sound Producer: Tamara O’Neill
Post Production: Blackbird
Online Editor: Nicholas Ponzoni
Editor: Stuart Reeves, Bernard Garry / The Editors

Tags:
Christmas Ads, Christmas Campaigns, Christmas 2018, Christmas commercials, TVC, Dog Adoption, Pedigree, Season of Good Dog, Digital, Holiday

The agency responsible for the ideation as well as the creation of the campaign is Lucky Generals from London, UK. The short ad-film features Amazon boxes singing the festive song for different people in different places. The boxes seem to be singing for those who exhibit the festive cheer. The musical campaign features a cover version of the song Can You Feel it. Adelphoi Music sung the cover version for the ad-film. The iconic song from 1981 does justice to the concept of the campaign and captures the joyful vibe perfect for the nearing Christmas season.

We feel that the campaign is well-presented, pleasant to the ears and eyes, and sufficiently creative. The incorporation of singing Amazon boxes further enriches the brand’s vision behind the advertisement.

Amazon Holidays 2018 – Can You Feel It

Credits-
Agency: Lucky Generals
Brand: Amazon
Campaign: Can You Feel It
Media Agency: Rufus/Initiative
Production Company: Sonny
Director: Frederik Bond
Post-Production: The Mill
Orchestra: Metropole Orkest
Arrangers: John Clayton and Ashley Bates, Adelphoi Music
Vocal Arranger: Jamie Masters, Adelphoi Music
Choir Arranger: Sam Chaplin
Mixer: Richard Aitken
Executive Music Producer: Sascha Darroch-Davies, Adelphoi Music
Music Producer: Francesca Briginshaw, Adelphoi Music
Music Producer: Alison Manicourt, Adelphoi Music

Tags:
Can You Feel It, Short ad-film, Amazon campaign, Amazon Ads, Amazon commercial, Amazon Christmas Ad, Christmas 2018 Ads, 2018 holiday spot, Christmas Ads, Christmas Campaigns, Digital Campaign, Advertising, Metropole Orkest, Brand Advertisement