Red Chillies has pioneered film production and distribution nationwide and abroad since their inception in 2002. With the wide range of different genres of movies, they have made Indian cinema visible to the global spectrum. Also at the pinnacle of VFX production in the nation, they provide creative solutions for visual effects in Indian cinema.

Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.

This production house is known for innovative film-marketing campaigns. Their trend setting activities oft become part of a hygiene checklist for the movie campaigns that follow.

The year 2019 will be a power-packed year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.

Speaking on the same, Binda Dey, Head of Marketing at Red Chillies Entertainment said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them for Badla and others.”

Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”

About Red Chillies Entertainment
Founded in 2002 by iconic Indian actor Shah Rukh Khan, and producer and interior designer Gauri Khan, Red Chillies Entertainment is a fully integrated film studio that has produced some of the most definitive and prominent work in modern Indian cinema.

“I’m delighted to welcome Noah to the Bullitt roster,” says Bullitt President/EP Luke Ricci. “What I love about his storytelling is the epic scope he brings to the films he makes while never sacrificing the nuance of character and emotion. All of us at Bullitt are excited about working with Noah and producing great content together.”

Noah first discovered the impact of capturing human struggle on film as he documented his childhood buddies skating on a neighbourhood half-pipe in Arnold, Maryland. He subsequently transferred that passion into shooting world-class athletes and celebrities across the globe. His early career melded burgeoning immersive and interactive experiences with design thinking; a natural connection point for Bullitt’s expanded reach into VR, AR and other exploratory projects in advertising and entertainment. For Noah, wanderlust includes both global travel and alternate, crafted realities.

“Bullitt understands how the lane is broadening and have embraced different formats and perspectives from the start – all with a cinematic level of production,” comments Noah Conopask. “With these factors and the collective body of work produced to date; I’m in exceptional company and excited to see what we can make together.”

In his branded work, energetic mediations on the human condition are relayed in sublime moments of both fragility and strength. He transforms expectations and elevates advertising into visionary films. Inherent to that process is “a burning desire to inspire everyone involved dig deep within and give the film everything he or she has. Blood, sweat, tears, laughs. A constructive trust, whether an actor, blue chip athlete, scientist, or an aviator, is essential. When everyone is a shareholder in the experience, beautiful results occur.”

About Bullitt
A filmmakers collective and creative studio situated at the nexus of entertainment and advertising. Founded by creators for creators, Bullitt has curated a roster of exceptional creative talent expert in the creation of brand-integrated entertainment and advertising content.

With the conviction that storytelling is the most powerful form of messaging, our work utilizes whatever technology is necessary to target a market – or create one – and break down the barriers that stand between an advertiser and their desired audience.

With ‘A monument against silence’, HORNBACH and Heimat are shining the spotlight on the toilet – focusing on its significance to the individual in this modern day and age. To this purpose, they have literally created the ultimate toilet right in the middle of Berlin ’from everything available in the HORNBACH product range’, combined with 3D projections, vibrating sound and tactile materials.

One hundred specially selected guests have been invited to take a seat and share their experiences. Among them, a colon therapist, a scientist, a naturopath, and various members of the public.

The accompanying online-film is a true-to-life documentary chronicling the process of going to the toilet in three parts: retreat, digestion and relief. As HORNBACH says: ‘It’s time to talk about it’.

‘It was important to us to portray the process of going to the toilet as an act of physical and mental contemplation, as well as spiritual cleansing. It was equally important to depict digestion as a creative process, in order to break down inhibitions and start the dialogue. To this end, we built the toilet to resemble an altar in a cathedral,’ says Corbinian Hennies, creative director at Heimat.

Particularly in a hectic and fast-living world, the need for calm and contemplation is greater than ever. ‘A toilet can be so much more than a mere necessity. People can design a toilet they enjoy visiting and can find peace and quiet there,’ says Thomas Schnaitmann, head of marketing in Germany and marketing communication worldwide at HORNBACH. ‘By showing what is possible with a little imagination and the HORNBACH product range, we want to inspire people to get creative and turn their own toilet into a monument. The question is: ‘What will you make of your toilet?’

Credits-
Campaign: The HORNBACH toilet. A monument against silence
Media (international): Digital (video, display, social media), Cinema, out-of-home
Agency: Heimat Berlin
Film-Production: Bentele Becker Bewegtbild
Set construction, sound design: m box Bewegtbild GmbH
Direction: Jan Hendrik Becker, Ulrich Bentele
Music: Perkypark Musik GmbH (Peter Hayo)

Tags:
TBWA Worldwide, TBWA, HORNBACH toilet, Technology, Innovation, Digital, Tech Campaign, A monument against silence

However, as Miriam starts to speak, her words send chills down the spine. We suddenly realize that Miriam is no more responsible for a breakthrough in medical research. In fact, she’s no more and had passed away due to hunger, years ago at the age of 8.

This 1-minute cinema advertisement is a reminder from the advertising veteran Sir John Hegarty and The Garage Soho, directed by Lynne Ramsay and produced by Somesuch & Co. SAWA, in association with the World Food Programme for the world to feed the hungry by downloading WFP’s mobile app, #ShareTheMeal.

The underlying proposition is to bring the world face-to-face with the alarming concern that millions of children are dying due to hunger. The SUPERS, in the end, convey that, “Every year 3 million children die of hunger. And every time a child dies, our future also dies with them.” This along with a strong call to action conveying how each of us can stop children from dying with a simple app makes for a staggering aide-mémoire that the onus is on us. It will perpetuate across various cinema screens in over 30 countries.

Feed Our Future | #ShareTheMeal

The fight against hunger is an important one and everyone needs to take up the cudgels for the sufferers. We all can take the necessary steps to share our meals so that kids around India and the world won’t die of hunger. With a simple yet arresting premise – blocking future generation’s access to wholesome food, we are not only blocking their growth but also cutting our chances of living in a more secure world by letting go of the many doctors, peacemakers, astronauts, scientists, and other change-agents, this advert re-iterates that access to food is every child’s absolute right.

Know more about the initative: https://cdn.wfp.org/2018/feed-our-future/

This campaign is about:
#FeedOurFuture, Hunger, John Hegarty, World Food Programme, SAWA, United Nation, Advertising Campaign, Share the meal, Lynne Ramsay, Somesuch & Co., Cinema, Digital Campaign, Social Welfare, Cannes Lions, International Festival of Creativity

Introducing #UnescapableBollywoodTimes. Dedicated to the 90s kid in you.

Do you remember the epicness of our very own superhero (well, almost) romancing this beauty?

(Kaante Nahi Katate)

And the “peeerfect” dance number every teenage girl mimicked?

(Ek Do Teen)

Remember Kimi? Kimi who? Kimi Kisskar!

(Jumma Chumma De De)

Wait, what!? This was one of your college farewell anthems too?

(Papa Kehte hain)

We’re sure you remember the B-Tex lyrics for this song better. Tried that with the local chemist?

(Tirchi Topiwale)

Dhinadhin Dhaaaaaaa-aaand he confused the little ones with counting so bad!

(My Name is Lakhan)

Your guess will win you a hearty laughter if you remember this desi Zorro gone creepy. Oh but you loved him! Didn’t you, ladies?

(Baazigar O Baazigar)

Crook crook crook crook you don’t ask a lady such a question!

(Choli ke Peeche)

On dull weekends, you crave for his movies to pump that energy back in you. O puttarrr! Laugh riots delivered in top notch packages.

(A Aa E Ee O O O)

Ahem! That secret rain dance song in your playlist. Your mom glared at your dad while he watched in awe.

(Tip Tip Barsa Paani)

And we never forgot to ask about shoes at weddings after this.

(Joote Do Paise Lo)

A weekend getaway invite has never been this cool. The first syllable always follows the rest of the song in our conversations even today.

(Aati Kya Khandala)

How can we forget all the buzz about Y2K. This heartthrob welcomed you to it and how!

(Ek Pal Ka Jeena)

And can you ever forget who taught you to dance like no one is watching?

(Rangeela re)

Credits:
Product: Watchlyst
Creative Director: Abhishek Saxena
Associate Art Director: Mehak Mahajan, Shagun Puri

Credits:
Mint BBDO Group
IKEA Russia
Creative directors – Roman Firainer and Yaroslav Orlov