Our oceans are growing in acidity due to carbon emissions. These acids are killing reefs and putting marine lives at risk. SmartWax is an open-source surf wax formula that uses a natural substance to neutralise harmful acids and turn them into clean ocean water.

The innovative formula contains a natural substance capable of neutralising the harmful acids found in the ocean. The key to making a noticeable change is to micro dose the ocean gradually over time to avoid throwing off its natural balance. This makes surfers the perfect group to administer the solution. With over 35 million active surfers worldwide, the effectiveness of these micro doses increases significantly, Clean Ocean Foundation could potentially convert 112 million litres of acidic sea water per day.

The Invite
They are sending an invitation to major wax producers urging them to apply their formula to fight climate change. They will receive a special edition of SmartWax shaped with the faces of the world’s biggest climate change deniers, encouraging surf wax brands to not be like the deniers and act on climate change.

Website

Credits
Client: Clean Ocean Foundation Australia
Agency: McCann Melbourne
Production: Lagoon Collective

Tags:
SmartWax, Ocean, Clean Ocean Foundation, Technology, Innovation, Wax, Climate Change, Surf Wax Formula, McCann, Donald Trump