Climate change is real – Campaigns of the World

A climate of hunger campaign by Action Against Hunger organization

COTW — Wed, 30 Jun 2021 13:38:46 +0000

The climate emergency is one of the main factors behind growing world hunger.
According to the FAO, the three major causes of world hunger are war, economic shocks and climate change. The countries most affected by hunger are those that are most impacted by extreme climate phenomena. These are also the least resilient countries, as their populations have limited access to production resources and social safety nets that protect against the consequences of the climate emergency. Climate change affects ecosystems, means of production, the economy and the livelihoods of everyone who depends on agriculture. Longer and more frequent droughts and an increasing number of storms, floods and extreme heatwaves are just some of the most alarming effects.

Action Against Hunger have been working in the field for 40 years and have witnessed the experiences of the populations they work with.
In recent years, events linked to the climate emergency have pushed populations in the most vulnerable countries into increasingly precarious situations. The climate emergency is threatening production and food supply for the populations they support in the regions where they work. It is one of the main factors behind growing world hunger. Extreme weather phenomena heighten exposure to hunger, malnutrition, and food insecurity, especially among vulnerable people. If nothing changes, our collective ability to feed ourselves in the future is at risk.

Today, raising awareness of the impacts of the climate emergency on hunger is an urgent task.
The impacts of climate change on the environment are already well known, but the public is much less aware of the role of climate in worsening the problem of world hunger. Despite young people’s mass mobilisation around climate, its effect on hunger is an angle that is not talked about enough.

Action Against Hunger recognizes that the impacts of climate change have been disastrous and growing in the last four years. In its role as a humanitarian and development organisation striving to eradicate hunger and malnutrition and to meet the Sustainable Development Goals (SDG), Action Against Hunger is committed to raising awareness of the link between the climate emergency and hunger in 2021. It also promises to promote political changes that improve the humanitarian system, public development aid, international initiatives and national frameworks that tackle climate change.

Credits
Creative Director: Emmanuel François Eugène
Managing Director: Jean-Benoist Werth
Artistic Director: Quentin Delachaux
Writer Designer: Stéphane Le Frapper
Consulting Director: Alexandre Pecard
Project manager: Manon Nion-Guillot
Media Agency: Havas
Campaign: #UnClimatDeFaim (A climate of hunger)
Action Against Hunger
Delphine Marques, Directrice déléguée à la Communication
Lorena Rodriguez Alvarez, Responsable Mobilisation et Campagnes
Marie Tapia, Chargée Mobilisation et Campagnes

Climate Clock: A Haunting Spectacle That Must Be Taken Seriously

COTW — Tue, 05 Jan 2021 12:43:27 +0000

Metronome, the life-sized digital clock situated in Manhattan, underwent a facelift. Instead of showcasing 24-hour cycles, the clock adopted a new role. Post 27 Sept 2020, the clock displayed the time we have left before climate change makes us extinct. To maximise Its impact, the Climate Clock’s display stayed the same until the end of world climate NYC.

Understandably, the intent here was to give climate change the coverage it deserves. According to the Climate Clock, we barely have seven years to become a zero-emission planet. If we fail to achieve this target, the results will truly be catastrophic.

Given the magnitude of the threat we’re facing, Metronome’s recent avatar is far from sensational. On the contrary, we feel that it is the need of the hour (pun intended).

Visit here to know more

Global Climate Strike #FacetheTruth

COTW — Mon, 16 Dec 2019 06:13:58 +0000

Global Climate Strike #FacetheTruth
In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. So we created scannable protest signs that connected protesters on the streets directly to the US President.

Credits
Campaign: #FacetheTruth
Advertising Agency: Iris, Amsterdam, Netherlands
Art Director: Gustavo Figueiredo
Copywriter: Gabriel Abrucio
Creative Director: Rachna Dhall
Executive Creative Director: Grant Hunter
Managing Director: Chris Friend
Producer: Grace Francis

Tags:
Face The Truth, Donald Trump, Climate Change is real, Climate Change, Global Climate Strike, Global Warming, Awareness Campaign, Outdoor, OOH, Best OOH Advertising

WWF: Not special effects

COTW — Tue, 05 Nov 2019 15:19:43 +0000

WWF: Not special effects. In the real world, Natural disasters are human, not special effects

Credits
Advertiser: WWF
Campaign: Not special effects
Advertising Agency: Circus Grey, Lima, Peru
Art Director: Jorge Miletich
Copywriter: Josh Ruiz
Creative Dirtector: Cesar Godenzi, Ifel Berrenechea

Tags:
Global Warming, Climate change is real, Climate Change, Awareness, Public Interest, WWF, Circus Grey, Print advertising, Creative Print Ads, Print campaign, Creative Advert