IKEA turns a 2X2 Magazine ad into a medium for pregnancy tests! – IKEA Pee Ad

COTW — Sun, 07 Jul 2019 03:23:00 +0000

IKEA is a champion when it comes to grabbing attention from the media and public with its clever, relevant, and creative campaigns. IKEA Pee Ad only reaffirms this which is a part of Ikea’s ongoing “Where Life Happens” theme for domestic advertising. Also, just recently its ‘ThisAbles’ campaign won Cannes Lions Grand Prix. What’s more commendable is the fact that it won in Health and Wellness Category despite being a furniture retailer. Wow! How cool is that!

Now, coming back to IKEA Pee Ad that ran in Sweden urging women to pee on the ad to know if she is pregnant or not. If she is then the ad reveals a hidden text showing a discounted rate on a baby crib. Åkestam Holst is the agency behind the idea and Mercene Labs behind the tech for the ad. Just so you know, they tested the tech and ad multiple times with pregnant women’s urine samples. We feel this is such a cool, private (without making women feel uncomfortable) and interesting way to offer an affordable solution to pregnant women.

UNICEF – ‘What Excites Us Unites Us’ campaign unites the world with the immigrant kids! #LongestGoal

COTW — Sun, 28 Oct 2018 03:51:01 +0000

Over 50 million kids migrate from around the world as immigrants and refugees. Some migrate in search of a better life while some are forced to leave their homes in order to escape life-threatening situations like war, persecution, hostility, ill-treatment, conflict, and natural disaster. Unfortunately, many feel lonely and unwelcomed in their new homelands. UNICEF, in its What Excites Us Unites Us Campaign, reminds the world that it doesn’t matter where they come from, a kid is a kid and each one of them needs to be loved, looked after and motivated; rather than be alienated on the grounds of foolish reasons like ethnicity, race, caste, religion or anything else. We all are humans, and humans are supposed to look after each other. Period. And what better way than to use football that goes beyond all borders as a means to bring these kids from across the borders, together. UNICEF has scored the #LongestGoal with this one!

UNICEF, through their ‘What Excites Us Unite’s Us campaign also invites the world to team up with the refugee kids and migrant kids as they express their love for football by accepting the #LongestGoal challenge. What’s more? Your GOAL has a chance of being broadcast during World Cup, LIVE on billboards that will stream across the world!

UNICEF wants to break barriers to love through football, a game that brings people irrespective of their individualistic attributes or privilege together as fans, players, prodigies, or fanatics. UNICEF brings the celebrations on the ground to your screen where you can cheer and support the same seven flag colours. All you need to do is, shout goooooaaaaallll with #LongestGoal. The longer you shout, the longer your Snapchat lens and its amazing 7-colour animations will last. The more effort you put into it, the louder is the effect of the soundtrack and animations. When you’re out of breath just share your #LongestGoal with your friends and keep playing!

Credits:
Campaign: What Excites Us, Unites Us | #LongestGoal
Agency: 180LA
Client: UNICEF
Director of Communications: Paloma Escudero
Uprooted Campaign Lead: Marta Arias
Digital Communications Specialist: Hugh Reilly
Digital Communication Officer: Nicholas Ledner
Senior Producer: Priyanka Pruthi
Web Editor, Digital Strategy: Leah Selim
Social Media Content Lead: Kavervir Sidhu
Internal Communications Lead, Digital: Codi Trigger
Ambassadors Manager, UNICEF Spain: Silvia Murias Sanchez

Agency: 180LA
Chief Creative Officer, CEO: Al Moseley
Creative Directors: Brian Farkas, Tylynne McCauley
Head of Production, Executive Producer: David Emery
Strategist/ Producer: Cecelia Girr
Digital Producer: Eric Shumny
Account Manager: Cecelia Girr
Account Manager: Marissa Mackel
Director of Business Affairs: Loretta Zolliecoffer
Copywriter: Marisa Milisic
Art Director: Sarah Romanoff
Jr. Art Director: Yugendu Vyas
Jr. Copywriter: Caleb Couturie
Content/ Editor: Johan Hesselgren

Production Co.: Caviar Madrid
Director: Carlos Luque
DP: Jorge Roig
Executive Producer: Alfonso Cazalilla
Producer: Federico Tonizzo
Shoot Location: Hortaleza, Madrid
Shoot Date: May 15-16th, 2018

Editorial Company: Pixel Power
Editor: Pablo Piriz
Head of Production: Rob McCool
Completion/Special Effects
Colorist: Moving Picture Company
Executive Producer: Meghan Lang
Producer: Rebecca Boorsma
Colorist: Dimitri Rajapakse

Recording Studio: Beacon Street Studios
Mixer: Amber Tisue
Mix Producer: Kate Vadnais

Digital Activation Company: MediaMonks
Managing Director: Jason Prohaska
Executive Integrated Producer: Simon Joseph

This article is about:
Digital, Netherlands, Public Interest, NGO, Unicef, CLIO 2018, Snapchat, MediaMonks, Beacon Street Studios, Pixel Power, Caviar Madrid, UNICEF, #TheLongestGoal, 180LA, Soccer, Football, Snapchat Lens, World Refugee Day, FIFA World Cup, United States, Migrant children, multilingual campaign, Sergio Ramos, Second World War, Spanish national football team, #WorldCup, Refugee players, The Longest Goal

CLIO 2018 – Campaigns of the World

IKEA turns a 2X2 Magazine ad into a medium for pregnancy tests! – IKEA Pee Ad

UNICEF – ‘What Excites Us Unites Us’ campaign unites the world with the immigrant kids! #LongestGoal