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	<title>Coffee Cocoa Gunpowder &#8211; Campaigns of the World</title>
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		<title>Rethink Sugary Drink: Ignore the marketing. Find the truth</title>
		<link>https://campaignsoftheworld.com/film-and-video/rethink-sugary-drink-find-the-truth/</link>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Fri, 26 Mar 2021 14:50:28 +0000</pubDate>
				<category><![CDATA[Film and Video]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Coffee Cocoa Gunpowder]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Rethink Sugary Drink]]></category>
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					<description><![CDATA[Regular consumption of sugary drinks can cause tooth decay and, in the long&#8230;]]></description>
										<content:encoded><![CDATA[<p>Regular consumption of sugary drinks can cause tooth decay and, in the long run, unhealthy weight gain, increasing the risk of serious health problems. Yet, the beverage industry continues to entice young Australians into buying their products – using seductive marketing tactics, and sugary drink companies position their products as the key to all aspects of a better life. Rethink Sugary Drink: Ignore the marketing. Find the truth</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/ZTXXIPJVMqQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p><a href="https://www.rethinksugarydrink.org.au/downloads/rethink-sugary-drink-infographic.pdf" target="_blank" rel="noopener">Know the facts about sugary drinks</a></p>
<p><strong>Credits</strong><br />
Brand: Rethink Sugary Drink<br />
Campaign Website: <a href="https://www.rethinksugarydrink.org.au" rel="noopener" target="_blank">https://www.rethinksugarydrink.org.au</a><br />
Agency: Coffee Cocoa Gunpowder<br />
Creative Partner: Ant Melder<br />
Copywriter: Lewis Clarke<br />
Art Director: Lauren Maneschi<br />
Senior Business Director: Emily Hahn<br />
Head of Design: Chris Clausen<br />
Head of Social: Hayden Wright<br />
Producer: Monique Pardavi<br />
Cancer Council Victoria/Rethink Sugary Drink<br />
Head of Prevention: Craig Sinclair<br />
Head of Media and Communications: Kelly Dienaar<br />
Marketing Manager: Radhika Lucas<br />
Media and Communications Advisor: Natalie Kaplan<br />
Media and Communications Officer: Clare O’Shea</p>
<p>Tasty Films<br />
Director/DP: Brendan Isaac<br />
Managing Director/Executive Producer: Andrew Wareham<br />
Producer: Andrew Leslie<br />
Smith and Western Sound<br />
Executive Producer: Dan Higson<br />
Composer/Sound Designer: Nick West</p>
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