Colgate – Campaigns of the World

5 Best Healthcare Marketing Campaigns

COTW — Mon, 03 Jan 2022 07:34:41 +0000

Here are the 5 best Healthcare Marketing Campaigns for you:

Lifebuoy – Jump Pump

India’s mid-day meal scheme feeds millions of hungry school children every day. But eating with unclean hands spreads diseases like diarrhea. Children must wash their hands with soap before eating. Access to soap is easy. But, unfortunately, old & heavy hand-operated pumps are the only way to access water in rural schools. Young children find these pumps almost impossible to operate, thus staying away from washing hands. Our challenge was to make these hand-pumps easier to use. We decided to transform these hand-pumps into a fun activity. A specially crafted rocking horse was installed onto the handles of these hand pumps in schools — turning them into “Jump Pumps”.

Dettol – The Social Distancing Prayer Mat

To help keep Muslims praying in mosques safe from the spread of coronavirus, designers in Pakistan and the UAE have introduced an innovative modification in the ubiquitous personal prayer mat to encourage social distancing.

Traditional prayer mats – or the jaanemaz – are about 70cm wide and used in mosques where Muslims pray next to each other with their shoulders practically touching. To build social distancing, this newly designed prayer mat is 180cm wide with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance.

The newly designed mat, printed on sustainable and cost-efficient non-tearable paper, has been used across Pakistan in some of its largest mosques.

Colgate – Pocket Dentist

‘Pocket Dentist,’ a mobile ring-back service providing dental care information access in rural India, received multiple honors at the India Digital Media Awards (IDMA). Launched by Colgate-Palmolive and Red Fuse Communications and backed by the Indian Dental Association, ‘Pocket Dentist detects multiple dialects and responds to the 30 most common oral health questions to address 91% of rural dwellers’ oral health problems. ‘Pocket Dentist’ is proof of Colgate’s commitment that a healthy smile is the right of every Indian.

Vicks – Care Lives On #TouchOfCare

The past year has been challenging for many, and it is our Doctors who have given the touch of care by selflessly caring for our loved ones and us. This film takes viewers on the inspiring journey of Dr. Bhosale, who left no stone unturned to ensure many less fortunate children received life-saving medical attention before and during the pandemic. Gone too soon, Dr. Bhosale left behind his wife, kids, and dreams of building his pediatric hospital. The film is a solemn reminder that, like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic, leaving their dreams behind.

Omnigel – The unsung heroes of Magh Mela

Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one-of-a-kind on-ground activation for Omnigel – India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

Tags: Integrated Campaign, Health, Dettol, BBDO, Pakistan, CIPLA Health, Healthcare Campaigns, Healthcare Ads, Best Healthcare Ads, Geometry Encompass, Publicis, India, Best Health Campaigns, Red Fuse Communications, Best Public Health Campaigns, Public health Ads, Best Healthcare Marketing Campaigns, Advertising Campaign

Colgate presents ‘Close the Tap’ campaign on World Water Day

COTW — Sat, 25 Sep 2021 07:02:20 +0000

For the first time, Colgate changes its name on the packaging so that everyone remembers to ‘Close the Tap’ while brushing their teeth.

Colgate always wanted people to avoid wasting water while brushing their teeth, and for the first time in 90 years, they transformed their name into a reminder to “Close the Tap” and used their little box as a new medium that reaches 85% of the country’s bathrooms.

On World Water Day, they launched a special edition through Colombia’s largest supermarket chain to reach every bathroom, converting their packaging into Prime Time, Late Time, Early Time, and All-Day ads.

‘Close the Tap’ is a medium that inspires thousands in 12 cities and impacts millions as they brush while avoiding the waste of water that 1 million people need to live for one month.

Credits
Brand: Colgate
Agency: Geometry Colombia
VP creativo: Edwin Pineda
Director creativo general: Leo Gómez
Directora general de cuentas: Marcela Jiménez
VP de producción: Camilo Afanador
Directores creativos: Mauricio Montaño y Carlos Urrutia
Directores de arte: Oscar Flores, Gonzalo Gallego y Juan Cañas
Directoras de cuentas: Carol Gómez y Claudia Alvarado
CGI: Edward Vargas
Edición y producción: Juan Ospina, Maria Vásquez, Cindy Triviño y Juan Méndez
CEO: Xavier Serrano
CEO Latam: Germán Yunes
CCO Global: Manuel Bordé

Colgate: Smiles Always Find a Way

COTW — Fri, 30 Apr 2021 15:58:00 +0000

Colgate: Smiles Always Find a Way

Since the COVID-19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression; it’s a way of standing up and dealing with the adversities of life.

Credits
Brand: Colgate
Campaign: Smiles Always Find a Way
Advertising Agency: VMLY&R / Red Fuse, Paris, France
Managing Director: Peter Harrison
Global Chief Creative Officer: Fred Saldanha
Chief Creative Officer: Dimitri Guerassimov
Creative Director: Vitor Menezes
Creative Director: Ricardo Dolla
Art Director: Vitor Menezes
Art Director: Melanie Forster
Copywriter: David Dominguez
Business Director: Bruno Toporovschi
Account Director: Sindy Ng
Head Of Strategy: Elizabeth Foord
Producer: Barbara Safarova
Photographer: Mathieu Membré
Retoucher: Julien Paris

Colgate: Smile Strong

COTW — Tue, 10 Nov 2020 15:20:34 +0000

Colgate Smile Strong – As the oral care leader, Colgate wanted to go beyond its functional expertise of healthy teeth and beautiful smiles and stand for something more – a future we can smile about.

Research showed us that the smiles we take for granted have a much deeper meaning. They stand for strength and are earned by hope, courage, and love. They overcome the challenge and accept change.

Digging deeper, they realized this couldn’t be more true for the women in the Arab region. They have started to break stereotypes by driving, dancing, playing a sport, and climbing the corporate ladder. It was time for Colgate to break stereotypes of its own, especially when it comes to women.

They decided to champion what was behind a woman’s smile. Specifically, a woman who has had to endure the challenge and struggle of bringing life into this world – the mother of a newborn. Childbirth is the most transforming moment of a woman’s life where work, fear, hope, and joy come together to forge the purest and most unadulterated smile. A smiles so true, and it doesn’t even need the facial expression of one.

Credits
Advertising Agency: VMLY&R, Dubai, UAE

This campaign is about:
United Arab Emirates, Beauty, Health, Colgate, VMLY&R, Colgate Smile Strong, Print Advertising, Emotional, Advertisement

Super bowl 2019 Ads | A sport of its own

COTW — Tue, 12 Feb 2019 06:59:39 +0000

The Super Bowl is no less than Christmas for American Football enthusiasts. It is an event that fans of the sport look forward to all year. This year’s contest was to the fought between the New England Patriots and the Los Angeles Rams. On 3 February 2019, the grand slam between the two resulted in Patriots being victorious with an enviable final score. However, the Super Bowl is also an event that hosts a multitude of advertisements in a grandiose fashion. This year’s line up of Super Bowl commercials (Super bowl 2019 Ads) continued the tradition with brands like Amazon, Budweiser, Burger King, Colgate, Doritos, Hyundai, Kia, Microsoft, Pepsi, and many more using the Super Bowl-sized attention to the fullest of their abilities.

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

Google 100 Billion Words
Every day, more than 100 billion words are translated with Google Translate. And every day, the ones that are translated most are the ones that bring us together.

ADT & the Scott Brothers
When it Comes to Smart Home Security, Trust the Pros. #RealProtection

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

DEVOUR Food Porn

Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads

You waste 10 liters of water everyday when you brush your teeth.

COTW — Thu, 18 Jun 2015 07:39:59 +0000

Trust – Colgate
#CloseTheTap
You waste 10 liters of water everyday when you brush your teeth.

Credits:
Client: Colgate-Palmolive
Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: José Rivera
Art Director: Erick Galván
Account Director: Carla Wilson
Account Executive: Pamela Bedoya, Karla Whittwell
Agency Producer: Malena Mellado, Leicy Márquez
Production Company: Patria
Director: Milovan Radovic
Executive Producer: Marissa Núñez
Assistant Director: Hernán Velit
Second Assistant Director: Marrioth Alfonzo
Art Director: Sandro Angobaldo
Line Production: Cecilia Castillo
Photography: Patricio Fuster
Technical Producer: Dennis Ramírez
Camera: Mario Prentice, Héctor Peralta, Guillermo García
Audio: Kazoo
Post Production: Makaco